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Honey Porter or Smoked Lager?

Samuel Adams “Beer Lovers Choice” program is back.

This year one of the choices is Honey Porter, a retired member of the Samuel Adams family first brewed in 1994. The other beer in the competition is Smoked Lager.

Drinkers will have a chance to taste the two new beers and cast their vote during August and September at tasting events in local bars held in select cities nationwide. More information is available at www.samueladams.com.

The beer that receives the most votes will become part of the Samuel Adams Brewmaster’s Collection beginning in January 2007. This mixed 12-pack features a variety of Samuel Adams beers.

Last year drinkers chose Sam Adams Brown Ale over a bohemian pilsner in similar voting.

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Pennsylvana distributor, InBev duke it out

Pennsylvania specialty beer wholesale Shangy’s has filed a federal lawsuit claiming that InBev USA has failed to honor a 1998 agreement ensuring Shangy’s would be the sole wholesaler of Hoegaarden and other InBev products in a 17-county region that includes the Lehigh Valley, the Poconos and Philadelphia.

The Allentown Morning Call puts it this way:

The David versus Goliath battle pits one of the last of the state’s independent wholesalers against a corporate beer behemoth seeking to streamline distribution of its specialty beers with its major brands such as Beck’s, Bass and Lowenbrau.

The battle could decide the future of Shangy’s and, Nima Hadian says, ultimately reduce the number of specialty beers available to Pennsylvania consumers.

A business story with serious implicatons.

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Shmaltz offers Lenny Bruce tribute

Shmaltz Brewing Co. has two new beers to help celebrate its 10th anniversary. From a press release:

RIPA labelBittersweet Lenny’s R.I.P.A. – Shmaltz commemorates the 40th anniversary of the death of prophetic Jewish comedian Lenny Bruce with the release of Bittersweet Lenny’s R.I.P.A. In keeping with Lenny Bruce’s comedic style, this rye-based double IPA is brewed with an obscene amount of malts and hops with shocking flavors, far beyond contemporary community standards. Bittersweet Lenny’s R.I.P.A. is the first offering in a new line called “The Shmaltz Tribute to Jewish Stars.”

Genesis 10:10– A radical evolution of the company’s top selling Genesis Ale, Genesis 10:10 offers a huge balance of specialty malts, pounds and pounds of American hops, and is brewed with the juice of over 10,000 luscious Pomegranates. In Jewish tradition, pomegranates symbolize righteousness, appearing throughout Torah as well as in many world cultures.

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New Jersey Rolling Rock to keep ’33’

Anheuser-Busch has already begun brewing the iconic Rolling Rock beer in its New Jersey brewery and will start shipping its version of the beer in August.

“We are going to retain as much of the history and tradition and heritage of this brand,” said Andy Goeler, vice president of Anheuser-Busch’s import, craft and specialty group.

The company also plans to expand to other brewing locations in the United States, Goeler said.

“There will be virtually no change to the brand at all,” he said. “The whole mission here is to keep all the things we love about the brand and keep things that were very important to us when we went out to purchase the brand.”

The label will retain the enigmatic number “33” at the end of its quality pledge. But the words “St. Louis, Missouri” will be added to the pledge, which will now be preceded by the phrase: “To honor the tradition of this great brand, we quote from the original pledge.”

And while the beer will now be made in New Jersey, the labels will still say: “From the glass-lined tanks of old Latrobe, we tender this premium beer for your enjoyment, as a tribute to your good taste. It comes from the mountain springs to you.”

The water will no longer come from mountain springs, but from the Wanaque Reservoir near Newark, N.J., Goeler said.

While this bit of inaccuracy will rankle those still angry that Rolling Rock is not longer made in Latrobe, and those who just plain don’t like Anhueser-Busch, but Goebel doubts it will affect sales. He said said the taste, packaging “and what the brand reflects” were more important than where it was brewed.

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Beer alert: Coming to a shelf near you

News of beers you should be looking for now, or may want to look for soon:

Otter Creek’s “Holy Otter” features monk otters on the label of this beer brewed in the Belgian tripel style. The beer is part of the Otter Creak World Tour series. Next up, and due in September, will be a traditional Finnish “Sahti” – a golden ale brewed with rye and juniper berries. A press release says Otter Creek’s version will be “creamily malty with a gin-like bitterness.”

Anniversary PilsnerDeschutes Brewery celebrates its 18th anniversary by bottling its 2005 Great American Beer Festival gold medal winning European-Style Pilsner previously known as Pine Mountain Pils. The beer is part of the Bond Street Series and packaged in 22-ounce bottles. It packs a sturdy hop punch, but still has the delicate, floral character that helps make German pilsners a dependable summer refresher.

– The first release of cave-aged Three Philosophers Ale from Brewery Ommegang is set for late September. The Cooperstown, N.Y., brewery has been aging beer in nearby Howe Caverns for seven years, starting with Hennepin and later adding Ommegang Ale.

“In what has become an annual tradition, Brewery Ommegang has several of their Belgian-style Ales resting 156-feet below the earth’s surface in the Caverns,” said Howe Caverns General Manager John D. Sagendorf.

Ommegang put 40 cases of Three Philosophers to rest in the caves at a constant 52 ºF last year. It recently laid down 280 cases of Ommegang Abbey Ale, to be released in January 2007.

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Why organic beer?

Don Russell puts its this way in his weekly Joe Sixpack column:

You don’t drink organic beer because it’s healthier for you than conventional beer.

You drink it because it makes you feel better about your choices as just another depersonalized consumer in the world’s mammoth industrialized food production chain, a system that devalues labor, rapes the environment and enriches multinational agriculture conglomerates.

You might also insist that it taste good, but then supporting sustainable agriculture may already make it taste better to you.

Russell then examines if the fact that Anheuser-Busch is testing an organic beer, Wild Hop Lager, means a trend could be emerging. If A-B gets involved in organic then the ingredients available to those looking for organic beers will become much more easy to obtain – and we could see even more organic beers.

Just so they taste good.

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Miller goes for more caffeine

Miller Brewing Co., which already brews the Sparks and Steel Reserve brands, now owns the caffeinated beverage brands themselves. SABMiller has bought them from McKenzie River Corp. for $215 million cash. Miller has been brewing both of those brands, which comprise the majority of McKenzie River products, for years.

“We anticipate that category to grow for many years,” Marino said. “We feel very positive about this deal because it gives us two strong, growing brands,” spokeman Pete Marino said.

Miller launched its own caffeinated beverage, Mickey’s Stinger, in California, Nevada and Arizona in late May, Marino said. He said he’s heard the introduction has done well but it’s still too early to tell whether the beverage will be sold beyond those markets.

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UK brewer makes push in Denver

Tit for tat.

If Americans are going to promote their beer in the UK, then a London brewer might as well do the same in the United States.

The Rocky Mountain News reports that Fuller’s is spending more than $100,000 on radio ads and Web-based promotions here.

According to the Brewers Association, craft beer commands a 10% market share in Colorado, putting the state No. 3 in market share nationwide.

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If it’s good enough for the British . . .

Interesting psychology. If the British (or Germans or Swedish) are craving American craft beer, does that mean you should too?

The Denver Post investigates growth both home and abroad, focusing on Colorado beers.

And Left Hand Brewing co-founder Eric Wallace explains why he is courting overseas buyers:

“If we can get a reflection of ‘this beer is so good that they’re drinking it across the pond now,’ that reflects very well on American beers, and it helps what is now an accelerating growth curve in the states.”

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Rare saison in charity auction

A Belgian brewer and forces on this side of the Atlantic have partnered in an auction to help a French girl suffering from a rare, neurological condition known as leukodystrophy.

Brasserie Fantome’s Dany Prignon and his brewer friend, Gilles Didier (who lives in the same town as the girl), have brewed a special beer to be sold at auction to raise money for an operation. They created a special, strong version of Dany’s rare and popular Pissenlit saison, brewed with dandelions. This is a one-time, very limited edition – only 20 bottles are available. Each bottle has been numbered and signed by Dany and Gilles, and 100% of the proceeds will go directly to the European Leukodystrophy Association.

Auction details are at the Shelton Brothers website (Shelton imports the Fantome beers).

The auction continues through July 3.

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Sam Adams rolls out beers for patriots

Just in time for the Fourth of July, Boston Beer Co. is introducing the Samuel Adams Brewer Patriot Collection, four beers made with ingredients that would have been available in revolutionary times.

The Traditional Ginger Honey Ale, for instance, includes ingredients such as fresh ginger puree and wildflower honey. Sam Adams’ brewers hand smoked malt from a forest on land once owned by James Madison for the James Madison Dark Wheat Ale. The other beers are George Washington Porter and 1790 Root Beer Brew (a hard root beer made with blackstrap molasses, sassafras root bark and other ingredients).

Initial reviews? There’s been some chatter on the Realbeer.com discussion boards.

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Ice cold beer gets still colder

What does CAMRA thinks of Coors announcement it will serve beer at a temperature lower than freezing?

“If you serve any yellow liquid at that temperature you could probably drink it,” spokesman Iain Loe told The Telegraph. “Cynics would say that it was just a way of concealing the fact there’s no taste there. And if there are any off flavors, you are not going to notice.”

Coors said it had spent more than £10m over eight years developing the pouring mechanism for the beer called Sub Zero. It has taken out more than 50 patents on the one-minute, fully automated process.

The crux of the technology is the formation of soft frozen lager crystals in the top of the beer glass, as the lager is poured. These crystals melt away in the drinker’s mouth, while helping to keep the beer colder for longer, according to Coors.

Yum.

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