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Congratulations to the latest Falconer Foundation Scholarship winners!

Catherine Wiest and Jaron Shepherd were selected from an outstanding group of talented applicants to receive the 2019 Glen Hay Falconer Foundation Siebel Brewing Scholarships. Catherine Wiest is from Pelican Brewing Company (Pacific City, OR) and Jaron Shepherd is from 21st Amendment Brewery (San Leandro, CA).
The Glen Hay Falconer Foundation scholarship program encompasses over half of the United States geography and the scholarships draw candidates from throughout that region.
Via Falconer Foundation Press Release

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East London craft brewery pulls a piggyback on Brewdog’s ad campaign

Brewdog’s ad campaign launched last week. Dubbed the “most honest ad ever”, the brewery launched a 30-second video featuring the word ADVERT is displayed in large font with a can of Punk IPA in front of it with thrash metal music in the background.
On buses, the ad is worded ‘ADVERT ON A BUS’ above a picture of a can of their new Punk IPA.
The east London craft brewery is encouraging people to take pictures of themselves holding bottles of its own flagship beer to cover the Scottish brewer’s cans in the ads – then share the images on social media with @forestroadbrew and the hashtag #beerthatworks both on Instagram and Twitter. Beer fans who follow Forest Road’s orders can claim a free pint from Forest Road Brewing Co’s Tap Room in Hackney by showing their picture to the bar staff.

Via: The Drinks Business

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Advice From The Trail: Creature Comforts On Building A Brewery Brand

We’re excited to continue our RadCrafter series! Each volume of Craft Marketing showcases a Featured Crafter – a craft marketing professional who is crafting content, telling stories, and curating resources about the beer industry. For this edition we reached out to Chris Herron, co-founder and CEO at Creature Comforts and picked his brain about beer, brewing, and what it takes to build a strong brand that resonates with consumers in today’s craft beer market.

Via mybeerbuzz.blogspot.com

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Brewers Association Launches Supporter Seal and Website

The Brewers Association (BA), the not-for-profit trade association dedicated to small and independent American brewers, and publishers of CraftBeer.com, is introducing the independent craft brewer supporter seal. The BA is rolling out the new supporter seal for retailers, homebrew shops, state brewers guilds, festivals, websites, etc. — any champions of independent craft breweries.

Via Craftbeer.comm

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What We’re Drinking: The Great Cheap Beer Debate – February 2019

Here at the Growler, we believe there’s a time and place for every drink. Wine, liquor, N/A options, hard seltzer—even macro beers. Sure, we don’t talk about it much, but sometimes life calls for a basic beer to wash down whatever B.S. happened that day. And what better time to pay homage to our go-to macros than in our Great Debates issue? We invite you to do the same and share your favorite big-name beer with us on Twitter, Facebook, and Instagram. Let us know if you loathe this idea, too; it is meant to be a debate, after all.

Via growlermag.com

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London’s Fuller’s Sells to Asahi

Surprising news came down late Friday that Fuller, Smith & Turner Brewing, better known as just Fuller’s had agreed to sell it’s brewery and brands (but not pubs) to Asahi UK.

Roger Protz takes a look at some of the business issues that may have led to the sale:

The second burning question is: Why did Fuller’s want to sell? It’s a highly successful business with profits of around £43 million a year.
But 90 per cent of the profits come from retailing. Profits from brewing have been falling for several years and this has led Fuller’s to join the well-worn path of brewers selling their production plants and becoming pub retailers. As some critics of Fuller’s have suggested, the writing has been on the wall for some time as the company busily built its retail side. As a result, it now owns more hotels than pubs.

While Boak & Bailey take a look at the more personal feelings the come around when a well respected and trusted brewery “sells out” and disappoints long loving fans:

And we worry about whether this means Fuller’s, as a brewery, will stagnate. What will motivate disenfranchised staff to try new things, or throw themselves into reviving old recipes? It’s been hard to find London Porter in any format for a couple of years – will this finally kill it off for good, along with poor old Chiswick? Look at Meantime: the quality or the core beer may be good, but the breadth of the offer is now distressingly bland.

and

We don’t know how this will turn out. We’re not going to boycott Fuller’s. We’re not ‘butthurt’. But something in the relationship has changed, and we will probably end up drinking less Fuller’s beer without thinking much about it.

Even Fuller’s own head brewer seemed a bit distressed:

All in all it’s a key turning point for London’s most storied brewery. I, personally a huge fan of Fuller’s, am hoping it’s be beginning of a fantastic new chapter.

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Boak & Bailey – Watney’s Red Barrel – how bad could it have been?

Watney’s (or Watney Mann, or Watney Combe Reid) was the Evil Corporation which sought to crush plucky small brewers and impose its own terrible beer on the drinking public. It acquired and closed beloved local breweries, and it closed pubs, or ruined them with clumsy makeovers.

Its Red Barrel was particularly vile – a symbol of all that was wrong with industrial brewing and national brands pushed through cynical marketing campaigns.

This, at least, was the accepted narrative for a long time, formed by the propaganda of the Campaign for Real Ale in its early years, and set hard through years of repetition.

But does it stand up to scrutiny? What if, contrary to everything we’ve heard, Red Barrel was actually kind of OK?

Via: Boak & Bailey

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Creature Comforts Announces Collaboration with Russian River for Get Comfortable 2019

Creature Comforts Brewing Company will launch the 2019 campaign of its flagship community outreach program, Get Comfortable, on February 6. Starting with the 2019 campaign, the program will begin partnering with another brewery each year to release a collaborative beer to generate funds for the campaign. In the 2019 Get Comfortable season, Creature Comforts will partner with Russian River Brewing Company.

Via craftbeer.com

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Canning Allagash White

Classics can stay classics while still getting a refresh. Such is the case for Allagash White, one of the staple Belgian beers in the United States. Allagash announced last week that they’ll be canning Allagash White, as well as a new beer in their core lineup: River Trip. I got in touch with Brett Willis, marketing specialist at Allagash, to learn more about the announcement.

Via www.porchdrinking.com

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These Brewers Are Fermenting Beer in Giant Concrete Eggs

Steve Rosenblatt, founder of Sonoma Cast Stone, a California-based manufacturer of concrete tanks, says brewers are experimenting with concrete as a way to innovate and create distinctive new beers. “The interest started with sours, ambers and dark beers, but brewers have found even more distinction with lagers and IPAs,” he says. “There does seem to be a considerable distinction over brews fermented in stainless steel and even wood.”

Via oct.co

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The Brooklyn Brewery Expands Distribution to California with Launch Events

Brooklyn Brewery, a pioneer of the American craft beer revolution, is proud to announce that it will begin distributing its core lineup of award-winning beers throughout the state of California beginning January 21, 2019. As the eleventh largest independent craft brewer in the US, Brooklyn Brewery is available in 30 states, over 30 countries, and places strong emphasis on fostering a global craft beer community.

Via thefullpint.com

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KC brewer can’t get beer canned amid shutdown, so he’ll give it away to federal workers

Craft breweries across the country cannot sell their new IPAs or lagers in cans or bottles because an obscure agency within the Treasury Department, the Alcohol and Tobacco Tax and Trade Bureau, is shuttered. That’s the entity that has to sign off on product labeling, making sure it includes the necessary details about alcohol content and health warnings and no unsubstantiated claims.

Via: KansasCity.com

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