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Business of Beer

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The world’s top 10 most valuable beer brands in 2019

Every year, the firm “Brand Finance” compares the revenues of the world’s largest brands to determine which has the largest market share.
The ranking is determined by estimating a proportion of parent company’s annual revenues attributable to a brand, and also forecasting revenues by taking into consideration historic revenues, equity analyst forecasts, and economic growth rates. Some were no surprise, others I’d never even heard of.
Via The Drinks Business

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Trappist Monks Embrace E-commerce

In order to prevent people from selling their bottles on at inflated prices, Belgian Trappist monks are launching an online reservation system.
A crate of Westvleteren XII costs €2.50 per bottle, but has been reported to sell as much as €12 in Brussels.
Brother Godfried said the monastery decided to act after discovering a Dutch supermarket had stockpiled a large order of beer and began selling them for €9.95 each.
“It really opened our eyes,” he said.
“It was a sort of wake-up call that the problem was so serious, that a company was able to buy such volumes. It really disturbed us.”
Via The Drinks Business

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Congratulations to the latest Falconer Foundation Scholarship winners!

Catherine Wiest and Jaron Shepherd were selected from an outstanding group of talented applicants to receive the 2019 Glen Hay Falconer Foundation Siebel Brewing Scholarships. Catherine Wiest is from Pelican Brewing Company (Pacific City, OR) and Jaron Shepherd is from 21st Amendment Brewery (San Leandro, CA).
The Glen Hay Falconer Foundation scholarship program encompasses over half of the United States geography and the scholarships draw candidates from throughout that region.
Via Falconer Foundation Press Release

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East London craft brewery pulls a piggyback on Brewdog’s ad campaign

Brewdog’s ad campaign launched last week. Dubbed the “most honest ad ever”, the brewery launched a 30-second video featuring the word ADVERT is displayed in large font with a can of Punk IPA in front of it with thrash metal music in the background.
On buses, the ad is worded ‘ADVERT ON A BUS’ above a picture of a can of their new Punk IPA.
The east London craft brewery is encouraging people to take pictures of themselves holding bottles of its own flagship beer to cover the Scottish brewer’s cans in the ads – then share the images on social media with @forestroadbrew and the hashtag #beerthatworks both on Instagram and Twitter. Beer fans who follow Forest Road’s orders can claim a free pint from Forest Road Brewing Co’s Tap Room in Hackney by showing their picture to the bar staff.

Via: The Drinks Business

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Apply for 2 Siebel Scholarships from Falconer Foundation

In collaboration with the Siebel Institute of Technology, the Glen Hay Falconer Foundation is offering two full-tuition brewing education scholarships in 2019. Both scholarship are full tuition grants and come with generous travel/lodging stipends.

The first scholarship is to the World Brewing Academy Concise Course in Brewing Technology in Chicago in November 2019. The Concise Course in Brewing Technology is a two-week intensive program that covers every topic critical to successful brewery operations. The program is designed for brewers pursuing a wider knowledge of professional brewing standards and techniques in order to advance their brewing careers as well as individuals planning to enter the brewing industry. The Concise Course scholarship includes a $1,000 stipend to help offset travel and lodging expenses.
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Craft Brewery Openings Slow In The UK

The craft beer industry which has been on fire in the United Kingdom is signaling that it might be slowing somewhat…

According to HMRC, shorthand for Her Majesty’s Revenue and Customs department, the number of new craft brewery openings is slowing. In spite of recent data from national accountancy group UHY Hacker Young which showed craft beer increasing its market share in pubs and supermarkets, a total of 430 new breweries opened in the United Kingdom in 2017, down from a record 520 the previous year.

Via www.americancraftbeer.com

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Advice From The Trail: Creature Comforts On Building A Brewery Brand

We’re excited to continue our RadCrafter series! Each volume of Craft Marketing showcases a Featured Crafter – a craft marketing professional who is crafting content, telling stories, and curating resources about the beer industry. For this edition we reached out to Chris Herron, co-founder and CEO at Creature Comforts and picked his brain about beer, brewing, and what it takes to build a strong brand that resonates with consumers in today’s craft beer market.

Via mybeerbuzz.blogspot.com

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The Unbelievable Story of Stephen Foster, Craft Beer Con Man

Since at least 2007, craft breweries in both the U.S.A. and Europe/Africa have apparently been scammed by a man named Stephen Foster, who just so happens to possess the same name as the famous songwriter, although there’s evidence he has at various points worked with the first name “Scott” and the last name “Sala.” He has been connected to a dozen or more breweries, working in various places for a few months at a time (up to several years) before disappearing when things turn sour. He seems to target brewmaster positions especially, but primarily at young breweries with less-than-robust hiring practices where he can win jobs through force of personality alone, covering up a seemingly obvious disqualifier: He’s not very good at making beer.

Via Paste

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Brewers Association Launches Supporter Seal and Website

The Brewers Association (BA), the not-for-profit trade association dedicated to small and independent American brewers, and publishers of CraftBeer.com, is introducing the independent craft brewer supporter seal. The BA is rolling out the new supporter seal for retailers, homebrew shops, state brewers guilds, festivals, websites, etc. — any champions of independent craft breweries.

Via Craftbeer.comm

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State of Beer Communication Call for Survey Takers

Zephyr Conferences is once again conducting an exhaustive survey of the state of beer communications. It’s been two years since our last survey of this type. With our recent re-branding to Beer Now (formerly Beer Bloggers and Writers Conference) we have already identified the need to provide information and value to all the types of beer communicators working to promote beer advocacy.

This means this survey is open to all types of beer communicators: beer bloggers, beer writers (professional and freelance), beer publication editors, beer podcast producers and hosts, Instagram Influencers, corporate beer bloggers/marketers, beer “vloggers,” and anyone else actively promoting beer.

Please help us by setting aside 7-10 minutes to take this anonymous survey. Anyone who provides contact information will be sent a recap of our results.

SURVEY CLOSES FRIDAY FEBRUARY 1, 2019

Via: beernow.org

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London’s Fuller’s Sells to Asahi

Surprising news came down late Friday that Fuller, Smith & Turner Brewing, better known as just Fuller’s had agreed to sell it’s brewery and brands (but not pubs) to Asahi UK.

Roger Protz takes a look at some of the business issues that may have led to the sale:

The second burning question is: Why did Fuller’s want to sell? It’s a highly successful business with profits of around £43 million a year.
But 90 per cent of the profits come from retailing. Profits from brewing have been falling for several years and this has led Fuller’s to join the well-worn path of brewers selling their production plants and becoming pub retailers. As some critics of Fuller’s have suggested, the writing has been on the wall for some time as the company busily built its retail side. As a result, it now owns more hotels than pubs.

While Boak & Bailey take a look at the more personal feelings the come around when a well respected and trusted brewery “sells out” and disappoints long loving fans:

And we worry about whether this means Fuller’s, as a brewery, will stagnate. What will motivate disenfranchised staff to try new things, or throw themselves into reviving old recipes? It’s been hard to find London Porter in any format for a couple of years – will this finally kill it off for good, along with poor old Chiswick? Look at Meantime: the quality or the core beer may be good, but the breadth of the offer is now distressingly bland.

and

We don’t know how this will turn out. We’re not going to boycott Fuller’s. We’re not ‘butthurt’. But something in the relationship has changed, and we will probably end up drinking less Fuller’s beer without thinking much about it.

Even Fuller’s own head brewer seemed a bit distressed:

All in all it’s a key turning point for London’s most storied brewery. I, personally a huge fan of Fuller’s, am hoping it’s be beginning of a fantastic new chapter.

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Creature Comforts Announces Collaboration with Russian River for Get Comfortable 2019

Creature Comforts Brewing Company will launch the 2019 campaign of its flagship community outreach program, Get Comfortable, on February 6. Starting with the 2019 campaign, the program will begin partnering with another brewery each year to release a collaborative beer to generate funds for the campaign. In the 2019 Get Comfortable season, Creature Comforts will partner with Russian River Brewing Company.

Via craftbeer.com

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Canning Allagash White

Classics can stay classics while still getting a refresh. Such is the case for Allagash White, one of the staple Belgian beers in the United States. Allagash announced last week that they’ll be canning Allagash White, as well as a new beer in their core lineup: River Trip. I got in touch with Brett Willis, marketing specialist at Allagash, to learn more about the announcement.

Via www.porchdrinking.com