Beer History! The “Drink Schlitz or I’ll Kill You” campaign that killed the brand

Milwaukee-based Joseph Schlitz Brewing Company was America’s top brewer through the first half of the 20th century. Their flagship beer, Schlitz, “the beer that made Milwaukee famous,” an iconic American-style lager.
Then, through a series of bad business decisions, including a disastrous ad campaign, dubbed the “Drink Schlitz or I’ll kill you” campaign, led to the downfall of America’s biggest beer brand. It’s known as the “Schlitz mistake.”
Via Vinepair

The History of Presidents and Beer

The Secret History of Presidents and Beer
Americans love leaders who look like someone they’d get a beer with — no matter how ambiguous that description is.
When Anthony Bourdain sat down with President Barack Obama for dinner and a beer in 2016, the President shared he rarely slips out of the White House for a beer he had something better…White House homebrew.
Via Vinepair

Falconer Foundation Offers 2 Siebel Institute Scholarship Opportunities

FALCONER FOUNDATION OFFERING TWO CONCISE COURSE SCHOLARSHIPS TO SIEBEL INSTITUTE — APPLY NOW
In collaboration with the Siebel Institute of Technology, the Glen Hay Falconer Foundation is offering two full-tuition brewing education scholarships in 2020. The scholarships are full tuition grants and come with a travel/lodging stipends. Both scholarships are to the World Brewing Academy Concise Course in Brewing Technology, a two-week intensive program at Siebel in Chicago in November 2020.
Via Falconer Foundation

Just what we need…Busch Beer Family Gets Its Own Reality Show

The Busch Beer Family is Getting Its Own MTV Reality Show
Less than a year ago, Billy Busch Sr. shuttered Kräftig, now the Busch beer family is back, with a TV show.
According to People magazine, Busch Sr. and his family will be starring in a new reality series, “The Busch Family Brewed,” (March 5, at 9 p.m. ET on MTV.) The show will offer an intimate look into the Busch family’s home life, as Busch Sr., his wife Christi, and their seven children “break ground on a new craft brewery on their property”.

Via Vinepair

AZ Craft Beer Week Kicks Off Today!

Here are 10 can’t-miss events during Arizona Craft Beer Week
Arizona Craft Beer Week is back! Some celebrate love in February, others celebrate their love of craft beer.
The Arizona Craft Brewers Guild, puts on this 10th annual week-long celebration to encourage breweries to create new beers and show off the best of the best. Rob Fullmer, the guild’s executive director, is proud of the increase of AZ brewery participation.
Fullmer says. “The past 10 years have really shown a lot of change and growth in our industry. Now there are so many local breweries involved and doing events.”
Starting on Thursday, Feb. 6, Arizona Beer Week kicks off with special beers, dinner pairings, parties and other events hosted at the state’s breweries and beer bars.
Via AZCentral

Walla Walla’s 1st Brewfest this weekend!

Walla Walla is having its first BrewFest!
The inaugural Walla Walla BrewFest – Saturday, February 8 from 12-4pm
Beer lovers to come enjoy 25 Oregon & Washington breweries pouring sample beers and ciders in 16 venues in beautiful downtown Walla Walla. This one of a kind event is for those beer & cider lovers and a great opportunity for brewers to showcase their best brews!
Via Walla Walla City

PDX – Brewstillery Fest 2020

6th Annual Brewstillery Festival
Sat, Feb 29 from 12pm – 8pm
StormBreaker Brewing
832 N Beech St
Portland, OR
All ages event. 21+ to imbibe. Only participants need a ticket. Sorry no dogs on event days.
Music Lineup: Coming Soon!
Breweries and Distilleries teaming up to create the perfect pairings. Each pairing will consist of a 4oz beer pour and a 1/4 oz spirit taste. Only like beer? Then just drink beer. You can pick and choose, although we strongly recommend going for the pairing. Advanced tickets on sale now!
Via Oregon Brewers Guild

Would you pay $125 for a beer?

NEW YORK BAR CHARGES $125 FOR A BEER
New York Upper East Side bar Treadwell Park offers Oud Beersel’s Bzart Lambiek for US$125 a bottle, which is probably the most expensive bottled brew on pour in the city. Treadwell Park is one of a growing number of bars adding high-priced bottled brews to their ‘reserve list’. Also pioneering the ‘fine beer’ concept is Manhattan’s Pretty Ricky’s, which besides a long draught list, also serves Brouwerij Bosteels Deus for $90 a bottle.
Via “The Drinks Business”

Cincinnati Winter Beerfest returns this March

Cincy Winter Beerfest returns March 6 and 7 at the Duke Energy Convention Center with beer from more than 130 breweries around the country.
The two-night celebration will feature more than 400 local, regional and hard-to-find craft beers from breweries including Madtree Brewing, Fretboard Brewing Company, Taft’s Brewing Co. and Braxton Brewing Co.
Via WLWT5

Zwickelmania is about to hit Oregon

ZWICKELMANIA 2020
Zwickelmania celebrates its 12th year this Saturday, Feb. 15 in Portland, and statewide on Saturday, Feb. 22.
Zwickelmania is a statewide celebration of the Oregon craft beer scene. More than 100 breweries across the state open their doors for tours, tastings, meet-the-brewer sessions, and, of course, free samples.
This free event runs from 11 a.m.-4 p.m. both Saturdays.
This year, Zwickelmania will run concurrently with Oregon Craft Beer Month. This month-long celebration will include tap takeovers, beer festivals, panel discussions and more. Stay tuned for details!
Visit OregonCraftBeer.org/Zwickelmania for a regularly updated list of participating breweries.

OregonLive and Labrewatory collaborate on #FakeBrews IPA

Let’s make a beer! The Oregonian/OregonLive and Labrewatory collaborate on #FakeBrews IPA
Ever wondered what it’s like to make a beer?
Yeah, me too. So, I’m going to do just that.
I figured if I’m going to write about and critique beer and breweries, I should have a hands-on understanding of the process, its complexities and its challenges. And I figured readers might want to know how it’s all done, too.
So I reached out to Nick Herrera, the head brewer at North Portland’s Labrewatory to see if he’d be willing to pair up with The Oregonian/OregonLive and do a beer collaboration – an endeavor I know very little about.
Via Oregonlive