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Craft Beer from CNM Brew Program on tap at Albuquerque Brewery

CNM’s brewing program students are getting hands-on experience at a Sidetrack Brewery. It’s time for the public to taste their creations two years in the making.
From classroom to the taproom. It’s been three years since CNM’s brewery program began, the public will now get a taste of their hard work. “Honestly, I would love to see the public open up their taste to more styles of beer,” Nicolas Corominas, a CNM graduate, said.
VIA KRQE

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The world’s top 10 most valuable beer brands in 2019

Every year, the firm “Brand Finance” compares the revenues of the world’s largest brands to determine which has the largest market share.
The ranking is determined by estimating a proportion of parent company’s annual revenues attributable to a brand, and also forecasting revenues by taking into consideration historic revenues, equity analyst forecasts, and economic growth rates. Some were no surprise, others I’d never even heard of.
Via The Drinks Business

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UK – Camden Town Brewery builds vertical strawberry Farm

London’s Camden Town Brewery has has launched what it’s called “the UK’s first brewery-based urban vertical farm”.
Teaming up with Rootlabs, who construct urban farms, and sister company to GrowUp Community Farms, the companies champion the use of vertical farming, a method of planting that both saves space and uses 90% less water than traditional techniques.
The initial strawberry crop will be used to brew Camden’s seasonal Strawberry Hells Forever beer.
The brewer will donate 20p from every can of Strawberry Hells sold to GrowUp Community Farms to help support their mission.
Via The Drinks Business

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Trappist Monks Embrace E-commerce

In order to prevent people from selling their bottles on at inflated prices, Belgian Trappist monks are launching an online reservation system.
A crate of Westvleteren XII costs €2.50 per bottle, but has been reported to sell as much as €12 in Brussels.
Brother Godfried said the monastery decided to act after discovering a Dutch supermarket had stockpiled a large order of beer and began selling them for €9.95 each.
“It really opened our eyes,” he said.
“It was a sort of wake-up call that the problem was so serious, that a company was able to buy such volumes. It really disturbed us.”
Via The Drinks Business

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Congratulations to the latest Falconer Foundation Scholarship winners!

Catherine Wiest and Jaron Shepherd were selected from an outstanding group of talented applicants to receive the 2019 Glen Hay Falconer Foundation Siebel Brewing Scholarships. Catherine Wiest is from Pelican Brewing Company (Pacific City, OR) and Jaron Shepherd is from 21st Amendment Brewery (San Leandro, CA).
The Glen Hay Falconer Foundation scholarship program encompasses over half of the United States geography and the scholarships draw candidates from throughout that region.
Via Falconer Foundation Press Release

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Oregon Cider Week kicks off June 20th!

Apples, Apples Everywhere! Cider Makers across Oregon prepare to pour!

Oregon Cider Week runs from June 20th-30th, (yes that’s more than a week but nobody’s complaining)
Oregon Cider Makers and cider bars across the state will be sharing a cascades of ciders at events across the state.
Want to have your very own Oregon Cider Week at home? Do a cider tasting in the woods on your next camping trip?

Get the full Oregon Cider Week Calendar at Oregonciderweek.com!

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East London craft brewery pulls a piggyback on Brewdog’s ad campaign

Brewdog’s ad campaign launched last week. Dubbed the “most honest ad ever”, the brewery launched a 30-second video featuring the word ADVERT is displayed in large font with a can of Punk IPA in front of it with thrash metal music in the background.
On buses, the ad is worded ‘ADVERT ON A BUS’ above a picture of a can of their new Punk IPA.
The east London craft brewery is encouraging people to take pictures of themselves holding bottles of its own flagship beer to cover the Scottish brewer’s cans in the ads – then share the images on social media with @forestroadbrew and the hashtag #beerthatworks both on Instagram and Twitter. Beer fans who follow Forest Road’s orders can claim a free pint from Forest Road Brewing Co’s Tap Room in Hackney by showing their picture to the bar staff.

Via: The Drinks Business