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Tiger beer hot in Detroit

Signapore’s Tiger beer, which earlier this year struck a deal with Anheuser-Busch that greatly expands its distribution is flying off the shelves in – you guessed it – Detroit.

“Last weekend alone we sold 20 cases, which for an off-brand beer is a ton of beer,” says Harry Kefalonitis, owner of Harry’s Detroit, which is near Comerica Park. “They see the sign I put up about the beer, and people will say, ‘Oh, give me that. Get me a Tiger Beer,’ and then the whole table ends up getting it.”

One owner of a popular bar/club said described it as a basic drinking beer.

“It’s like Labatt, but with more alcohol,” he said. “It’s nothing super special. It’s just a basic, solid tasty beer.”

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U.S. beers shine in Sweden

American brewers showed their skill for brewing big and bold beers in the Stockholm Beer & Whisky Festival (that’s Stockholm, Sweden), sweeping the cateogires for strong beers above 6% alcohol.

The U.S. medalists:

Category: Dark Lager max 5.9% ABV
Silver-Boston Beer Company, Black Lager

Category: Porter/Stout max 5.9% ABV
Bronze-Sierra Nevada, Porter

Category: Strong Beer 6.0% to 7.9% ABV
Gold –Stone Brewing Company, Stone IPA
Silver- Oskar Blue Brewery, Dale’s Pale Ale
Bronze-Great Divide, Titan IPA

Category: Strong Beer 8.0% ABV and above
Gold-North Coast Brewing Co, Old Rasputin Imperial Stout
Silver-Flying Dog Ales, Gonzo Imperial Porter
Bronze-Dogfish Head Craft Brewery, 90 Minute IPA

Category: Other Beer Category
Bronze-Rogue Ales, Chipotle Ale

The beers were entered in the festival’s judging thanks to the Export Development Program of the Brewers Association.

Thanks to Oskcar Blues for providing the results.

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Miller High Life gets gruffy

Advertising Age reports that Miller is ready to “put the gruff back into High Life beer.”

What that means is the brewing giant will abandon efforts to position Miller High Life as a more upscale, more feminine beer with hopes of reclaiming blue collar loyalty.

Still-in-development spots shown to the brewer’s distributors at regional meetings last week seem to repudiate the disowned direction, showing Miller delivery drivers forcibly removing High Life from trendy, upscale restaurants and nightclubs. The scenes strike a creative chord not seen since Miller scrapped Wieden & Kennedy’s 1950s-era manly man for the fussier, feminine push. Sales cratered with the Girl in the Moon ads and lessons apparently were learned.

“I don’t know what the hell they were thinking,” said one Southern distributor who was happy to see the new creative effort.

Notice the discussion is about changing the marketing/advertising (and that continues when the topic shifts to Miller Lite). To Miller’s credit, they think highly enough of their beer that they don’t mention the product itself could be the problem.

But isn’t their a chance people have quit buying it because of what’s inside (or not inside) the bottle?

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When not to drink chocolate beer

Milwaukeean Joe Kirschbaum does not buy chocolate beer.

Further the Journal Sentinel reports:

Or beer that smells like flowers.

“If you are at a Packers game and you are drinking a glass of flowers, c’mon!” says Joe. “You just don’t do that.”

This fun look at new-flavored beers was inspired by Miller’s announcement it is rolling out Frederick Miller Classic Chocolate Lager.

Columnists Mike Nichols continues:

If you’re drinking a real beer, the only thing that improves with age is the woman sitting at the bar next to you.

What sort of woman, by the way, goes out with a guy who sniffs his beer?

Now you’re getting personal.

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Local? Yes; Craft? Hmmm

That there were more than 4,000 operating breweries in the United States during the 1880s did not mean that drinkers had the variety to choose from they do today, but it does mean there was more local beer.

Today Joe Sixpack looks at the revival of Reading Beer. Legacy Brewing, a micro in Reading, will make the beer, but would you call it craft?

This won’t be a high-priced remake of a classic lager, either. The company will use lower-cost ingredients to produce kegs about the same price as Bud. Initially, it’ll be sold only on draft in taverns around Reading, but if it takes off, there are plans to bottle or can it for wider distribution.

So it won’t just be local – Legacy already does that – but it will also be cheaper and more “accessible” to those who’ve grown up on lighter beer.

Let’s see what happens.

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Miller discovers chocolate

It seems every news outlet in the Midwest has the story about Miller Brewing joining the chocolate beer crowd – like chocolate beers are something new.

Frederick Miller Classic Chocolate Lager, which includes chocolate and dark chocolate malts in the recipe, will be sold in Wisconsin, Chicago, Minneapolis, Cleveland, Indianapolis and Valparaiso/northwest Indiana. The suggested retail for the four-packs is $5.99.

Chocolate Lager is the second holiday season beer that Miller has developed in recent years. Chocolate Lager’s sales will be tiny compared to those of Miller Lite, High Life and Miller’s other mainstream brands. But it is aimed at drinkers who are turning to craft and specialty beers. “There is a lot of fragmentation going on,” company spokesman Pete Marino said. “Consumers are looking for more niche products.”

Chocolate Lager was developed a year ago, and was entered in the 2005 Great American Beer Festival under the name Temptation Bock, Marino said. Temptation Bock won a gold medal in the festival’s herb and spice beer category, and this year won the category’s bronze medal under the Chocolate Lager name.

Craft beers across the country have sold chocolate beers for years. Most take their chocolate flavor from malts but some, such as Samuel Adams Chocolate Bock, use real chocolate.

Anheuser-Busch also will sell a chocolate beer during the holiday season. Celebrate Chocolate, 8.5% abv, spends time in contact with used bourbon barrels. A-B renamed Michelob Celebrate, calling it Celebrate Vanilla, the bourbon-vanilla beer launched last year.

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Beer alert

A few new beers to look for before the holiday favorites return:

Saint Arnold Brewing in Texas has released the third beer in its Saint Arnold Divine Reserve series, shipping approximately 600 cases of Saint Arnold Divine Reserve No. 3. It’s an Imperial or Double IPA (India Pale Ale). “Some call it the radical beer movement, but I prefer to think of it as an effort to explore bigger, stronger, more intense beers,” said Sinta Rnold founder Brock Wagner. “This Double IPA has more hops, higher alcohol and is a bit lighter in color than a typical IPA because we want the hops to punch through and too much malt tends to mask the powerful bitterness.”

Odell Brewing in Colorado will ship Extra Special Red – the third release in the 2006 Single Batch Series – at the end of this month. “There is a lot of history behind this beer style. Red beers can be traced back to ancient Egypt. It is one of the oldest beer recipes” said brewer Greg Wiggall. According to Egyptian mythology, beer colored with red ochre was used to pacify an angry goddess and save the world from destruction. A company press release adds, “But according to (founder) Doug Odell, it needed some hops.” It’s a beer of some heft at 8% abv.

– Anheuaser-Busch has put two new beers in its Michelob Specialty Sampler Collection, Michelob Bavarian-Style Wheat and Michelob Porter. The hefeweizen (5.2% abv) is a true Bavarian version, unfiltered and long on banana and clove. The porter (5.9%) is rich (chocolate, caramel, hints of coffee) but understated enough to work well with food. The sample pack also includes Michelob Marzen, Michelob Pale Ale and Michelob AmberBock. It comes in 12- and 20-packs. The 20-pack includes four bottles of each style, while the 12-pack includes the Michelob Marzen, Michelob Pale Ale, Michelob Porter and Michelob Bavarian-Style Wheat.

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Oktoberfest beers and other choices

Don Russell (Joe Sixpack) picks six American fall beers to take you from “the thin-bodied thirst-quenchers of summer to the strapping headbangers of winter.”

On first swallow, yes, these fall beers go down with the same sweetly smooth flavor you’d find in a typical Oktoberfest. But take a second, and you discover a distinctly American twist on a standard German beer.

Munich’s Oktoberfest begins tomorrow, so you may also want to lay in a more traditional Oktoberfest beer as well. Your call. Meanwhile, some other tasty choices posted in blogs this week:

Drie Fonteinen Oude Kriek.

Russian River Blind Pig IPA.

Lost Abbey Avant Garde.

Ithaca Beer Double IPA.

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Beer alert

A new beer (you’ll have to wait; it hasn’t been brewed yet), the return of a seasonal, and wider distribution:

– Iron Hill Brewery & Restaurant’s founding partners Kevin Finn, Kevin Davies and Mark Edelson will gather in the brewhouse at their Newark, Del., original location later this week brew their first ever collaborative beer in honor of Iron Hill’s 10th Anniversary. They’ll a Belgian/Trappist-inspired ale, similar to a Rochefort 10, a strong brown ale with an alcohol content of 10% percent or more.

The beer will be bottled and ready for consumption on Nov. 14 for Iron Hill’s 10th anniversary celebration. “After 10 years, I’ve finally convinced my partners to join me in the brewhouse,” said Edelson, director of brewing operations. “It will be a significant occasion, because it’s our first attempt at this type of Trappist ale, and the first time the three of us have brewed together.”

A-B taphandle– Anheuser-Busch begins the second year of its seasonal beer series by bringing back Jack’s Pumpkin Spice Ale. Previously only available on draught, this seasonal offering will now also be sold in bottles, beginning Wednesday. “Given what a passionate following Jack’s had last year among beer lovers, we’re excited about brewing it for them again,” said A-B brewer Florian Kuplent.

Jack’s Pumpkin Spice Ale is brewed with two-row, caramel and carapils barley malts and a blend of imported Hallertau and domestic Saaz hops. It is also brewed with seasonal spices and Golden Delicious pumpkins from the Stahlbush Farm in Oregon. Jack’s Pumpkin Spice Ale is brewed at the Anheuser-Busch Fort Collins, Colo., brewery and has 5.5% alcohol by volume.

– Jacob Leinenkugel Brewing Company is expanding beyond regional distribution to several new markets. The subsidiary of Miller Brewing is rolling out Leinenkugel’s Sunset Wheat in Atlanta, Austin, Dallas/Fort Worth, Philadelphia and Tampa/Jacksonville.

Launched in Spring 2006, Sunset Wheat is already one of the fastest growing craft beers in the country. Leinenkugel’s anticipates Leinenkugel’s Sunset Wheat will appeal to both male and female consumers.

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AleSmith Numbskull and other new beers

AleSmith Brewing in San Diego is ready to release Barrel-Aged Old Numbskull 2004. Individually numbered bottles will be available for purchase only from the brewery Sept. 1 (next Friday), beginning at 3 p.m. Due to the rare nature of this beer, purchases will be limited to two bottles per person. A release party will follow in the back of the brewery [AleSmith is located at 9368 Cabot Drive, 858-549-9888]

Saint Arnold Brewing in Houston will celebrate Oktoberfest in the brewery Oct. 13-14, but its Oktoberfest beer will be ready Sept. 1. Saint Arnold Oktoberfest was introduced into the brewery’s rotation of seasonal offerings in 1997 and has been judged among America’s best. It was recognized with the Bronze Medal in the Scottish Ale category at the Great American Beer Festival in both 2001 and 2000.

Headlining this year’s fifth Oktoberfest celebration will be two-time Grammy Award winner and highly danceable Brave Combo, which boasts a repertoire that includes polka, waltz, mambo, two-step, merengue, ska, stroll, foxtrot, Muzak, twist, ondo, tango, bossa nova, zydeco and rock. Only 200 tickets to Saint Arnold Oktoberfest will be available each night, so making reservations are needed. Call 713-686-9494 and ask for Ann.

Spoetzl Brewery, also in Texas, continues the countdown toward its 100th anniversary in 2009 with the release of Shiner 97, a Bohemian Black Lager that Shiner 96, a Marzen-style ale that debuted during last year’s Oktoberfest. “This is the second year of our anniversary beer concept and we want to showcase our brewing heritage, our German and Czech pedigree and our history of brewing in Texas,” said Gambrinus CMO Shamus Hanlon.

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Lagunitas Freak Out!

Freak Out!First Thelonious Monk, now Frank Zappa.

Compared to the heat Miller Brewing has drawn for using famous rock ‘n’ roll artists on a series of cans, it looks like small breweries – in this case both from Northern California – are on to something.

Lagnunitas Brewing Co. began shipping Freak Out! Ale in 22-ounce bottles earlier this month “in celebration of the 40th anniversary of the release of the first album by Frank Zappa and the Mothers of Invention.”

Lagunitas founder Tony Magee obtained the permission of the Zappa Family Trust to use the original album art as the bottle label. He plans to do an entire series commemorating the release of Zappa albums. So look for “Absolutely Free” next summer.

Freak Out! Ale is a beer of substance (7.3% abv) but – thank goodness – is not as demanding as Zappas’ double album. It has plenty of hop character – citrusy, resiny, gritty flavors and solid bitterness – to balance hefty malt sweetness (fruit and caramel).

Lagunitas also announced that its Imperial Red Ale (also not for sissies), previously sold only in 22-ounce bottles, is available in six-packs of 12-ounce bottles.

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Celebrating GABF in style

Two Colorado breweries have already taken steps to make the 25th anniversary celebration of the Great American Beer Festival a bit more special. Perhaps there’ll be news of more in coming weeks.

Dale's Pale Ale

You can already find special cans of Dale’s Pale Ale in many of the 13 states that Oskar Blues (in Lyons, just up the road from Boulder) sells its beer. The cans feature the GABF logo and information on the festival, scheduled for Sept. 28-30 in Denver.

The Brewers Association and Boulder Beer teamed up to produce a beer commemorating the 25th GABF. Boulder Beer also brewed a special high gravity ale to celebrate the inaugural GABF in 1982.

Boulder Beer was one of the original 22 breweries at the first GABF and has been a participant every year since.

Boulder will roll out its “GABF 25th Year Beer” in 11 states in early September – and, of course it will be available at the festival. it will first be served at Boulder Beer’s 27th anniversary party, The Goatshed Revival, Aug. 26 from 1 – 8 p.m. The Goatshed Revival is an annual outdoor celebration with proceeds benefiting the local Habitat for Humanity.

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Best selling beers in US

Among the e-mail questions we see most often is: “What are the top ten selling beer brands in the USA?”

Since the Information Resources Inc. that indicate craft beer sales are on fire also list the best selling beers overall we can provide an up-to-date ranking..

1. Bud Light
2. Budweiser
3. Miller Lite
4. Coors Light
5. Corona Extra
6. Natural Light
7. Heineken
8. Michelob Ultra Light
9. Busch Light
10. Miller High Life

These are sales in outlets that IRI tracks, mostly supermarkets with at least $2 million in sales, plus some convenience stores and retail liquor stores. But even if you could count everything else the order would be unlikely to change.