With the global beer market valued at over $623 billion dollars worldwide, it’s no wonder that beer is something of a universal language, unifying drinkers across oceans. With such international interest, it’s not surprising, then, that news outlets rush annually to aggregate the most popular brews from all corners of the globe.
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These are the best cities to visit around the world for beer lovers
Global Beer Lovers’ City Index
Comment: Is it just me or is using Breweries per 10,000 people, Bars, pubs & clubs per 10,000 people, Average price per pint to determine if a place is a great beer town ridiculous. Where does the quality of the beer and beer culture figure in?
Mark Craig, of Lisburn, Northern Ireland, discovered one of the 50 gold cans in his case of BrewDog. Despite being advertised as “solid gold” and worth £15,000, Mr. Craig has been left disappointed when it turned out the can was mostly made of brass.
As part of a promotional campaign, the Scottish Brewer advertised the chance to discover a “solid gold” can of its flagship Punk IPA beer.
Craig had hoped to fund his wedding by selling the gold can.
“Sales of Punk presumably went through the roof,” Craig said, per The Guardian.
Unfortunately, The Guardian reports that a certificate provided by BrewDog shows that the can is actually only gold-plated. It’s coated in gold plating three thousandths of a millimetre thick.
Despite this, the brewer said it stood by its valuation of the cans at £15,000 “based on multiple factors”
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JANESVILLE, Wis. — Organizers of a Wisconsin winter beer festival known as FlannelFest have filed complaints in two states against an online ticket vendor for failing to turn over money from ticket sales.
The chamber of commerce group in Janesville said third-party vendor Brown Paper Tickets owes $20,000 for online tickets sales to the festival held earlier this year.
John Fugate, board president of Downtown Janesville Inc., said complaints have been filed with the Wisconsin attorney general and the attorney general in Washington state, where Brown Paper Tickets operates.
Via Star Tribune
ALBERTA BEER FESTIVALS LAUNCHES BEERFEST IN A BOX!
Alberta Beer Festivals (ABF) is bringing the beer festival experience to you! Each ‘Beerfest In A Box’ contains 8 incredible craft beers from 8 amazing Alberta craft breweries. Some of them are old friends, while others might become your new favorite.
Photo credit: BBC/YouTube
SUNTORY Explores Protective Headgear for Drinking – Japanese drinks group Suntory is designing different forms of protective headgear and face coverings that will allow for safe drinking in pubs and bars.
A mask with a remote control mouth has been developed by inventors in Israel that lets diners eat food without removing the protective facial covering, potentially allowing people to eat out during the coronavirus pandemic.
Seven Other unusual approaches to social distancing in hospitality include pool noodle hats and designer dining lampshades.
Via The Drinks Business
PR – The Michigan Brewers Guild has just released the 2020 edition of its annual publication, Michigan. The Great Beer State. The 72-page magazine includes stories about the creativity and consistency behind brewing; beer quality tips for consumers; and how member breweries give-back in big and small ways around Michigan.
A highlight of the publication is the pull-out map and listings for 293 member brewery locations spread out throughout Michigan’s two peninsulas (up from 281 in last year’s issue).
“We look forward to the Great Beer State magazine every year,” says Scott Graham, the Guild’s executive director. “It is always fun to review the brewery listings, map and other information in a printed format that you can hold in your hands and turn the pages.”
The 80,000 copies of the magazine have been distributed to member breweries, Michigan welcome centers, chambers of commerce and visitor bureaus, retail locations and other beer-supporting businesses around the state. A flip-book version is also available online at MiBeer.com (under resources). An additional 10,000 copies of the pull-out map were also printed.
Budweiser has launched a new nitro lager with a corresponding ad campaign which encourages drinkers to shake their cans.
Ricard Marques, Budweiser’s vice-president of marketing, core and value brands, said: “Nitro Pour ritual adds some theatre and excitement to the traditional beer pour – offering something new without the sacrifice of the traditional Bud flavor they love.
Via the Drinks Business
At Midnight, Halloween night, any beer that remains on liquor store shelves — and is 5% alcohol by volume or less — will be poured down the drain. Unless consumers get there first to buy a six-pack or three — probably at a bargain price.
The Utah Department of Alcoholic Beverage Control says it has no choice but to “destroy” the unsold brews after Nov. 1, when a new law takes effect changing where beer with an alcohol level up to 5% ABV is sold.
Via Salt Lake Tribune