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SUNTORY Explores Protective Headgear for Drinking – Japanese drinks group Suntory is designing different forms of protective headgear and face coverings that will allow for safe drinking in pubs and bars.
A mask with a remote control mouth has been developed by inventors in Israel that lets diners eat food without removing the protective facial covering, potentially allowing people to eat out during the coronavirus pandemic.
Seven Other unusual approaches to social distancing in hospitality include pool noodle hats and designer dining lampshades.
Via The Drinks Business
PR – The Michigan Brewers Guild has just released the 2020 edition of its annual publication, Michigan. The Great Beer State. The 72-page magazine includes stories about the creativity and consistency behind brewing; beer quality tips for consumers; and how member breweries give-back in big and small ways around Michigan.
A highlight of the publication is the pull-out map and listings for 293 member brewery locations spread out throughout Michigan’s two peninsulas (up from 281 in last year’s issue).
“We look forward to the Great Beer State magazine every year,” says Scott Graham, the Guild’s executive director. “It is always fun to review the brewery listings, map and other information in a printed format that you can hold in your hands and turn the pages.”
The 80,000 copies of the magazine have been distributed to member breweries, Michigan welcome centers, chambers of commerce and visitor bureaus, retail locations and other beer-supporting businesses around the state. A flip-book version is also available online at MiBeer.com (under resources). An additional 10,000 copies of the pull-out map were also printed.
Budweiser has launched a new nitro lager with a corresponding ad campaign which encourages drinkers to shake their cans.
Ricard Marques, Budweiser’s vice-president of marketing, core and value brands, said: “Nitro Pour ritual adds some theatre and excitement to the traditional beer pour – offering something new without the sacrifice of the traditional Bud flavor they love.
Via the Drinks Business
At Midnight, Halloween night, any beer that remains on liquor store shelves — and is 5% alcohol by volume or less — will be poured down the drain. Unless consumers get there first to buy a six-pack or three — probably at a bargain price.
The Utah Department of Alcoholic Beverage Control says it has no choice but to “destroy” the unsold brews after Nov. 1, when a new law takes effect changing where beer with an alcohol level up to 5% ABV is sold.
Via Salt Lake Tribune