Budweiser has launched a new nitro lager with a corresponding ad campaign which encourages drinkers to shake their cans.
Ricard Marques, Budweiser’s vice-president of marketing, core and value brands, said: “Nitro Pour ritual adds some theatre and excitement to the traditional beer pour – offering something new without the sacrifice of the traditional Bud flavor they love.
Via the Drinks Business
At Midnight, Halloween night, any beer that remains on liquor store shelves — and is 5% alcohol by volume or less — will be poured down the drain. Unless consumers get there first to buy a six-pack or three — probably at a bargain price.
The Utah Department of Alcoholic Beverage Control says it has no choice but to “destroy” the unsold brews after Nov. 1, when a new law takes effect changing where beer with an alcohol level up to 5% ABV is sold.
Via Salt Lake Tribune