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Do we really want to used the term “LIGHT” around spirit barrels? : )

JACK DANIEL’S TO LIGHT HOLIDAY BARREL TREE AT THE FORUM IN SUPPORT OF MILITARY FAMILIES

Top Barrel of the Display Will Be Auctioned to Help
Send Military Home for the Holidays 

WHEN:
Tuesday, November 30, 2021
4:30 – 5:30PM – Ceremony
WHERE:
The Forum
3900 W Manchester Blvd.
Inglewood, CA 90305
The tree lighting ceremony is open to the public and will take place at the Southwest Triangle in the Forum’s parking lot, which faces the corner of Prairie Ave. and Pincay Dr. 
B-roll will be available immediately after the lighting.
WHAT:
Los Angeles will get a taste of a special Jack Daniel Distillery holiday tradition when the Tennessee whiskey maker debuts a seven-tier barrel tree on Tuesday, November 30, 2021, at the Forum as part of its “Operation Ride Home” program, which has helped junior-enlisted service members and their families travel home for the holidays since 2011. Representatives from the Forum and Jack Daniel’s, including Colin Coleman, Jack Daniel’s Brand Ambassador, will be on hand to help illuminate the tree during a special lighting ceremony that is open to the community and will feature DJ Hemingway and themed cocktails for guests.  
* You must be 21 years or older and legal residents of the United States who live within 100 miles of the zip code 90305 to enter this sweep. For terms and conditions and contest rules, please visit thelaforum.com/jdbarreltree

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It’s like a car wreck, I can’t look away! New World Beer Mile Record

Canada’s Corey Bellemore breaks world beer mile record

The Beer Mile World Classic took place Saturday in Manchester, England, and Canada’s Corey Bellemore took home his third world title in a new world-record time of 4:28.1, making him the first person to ever complete the grueling event in under 4:30.
Read More in Canadian Running Magazine

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Beer festival in church graveyard sparks outrage

CNN
Church sparks outrage after hosting beer festival in graveyard
A vicar in County Durham was forced to defend the decision to host a four-day beer festival in his church’s graveyard after images of revelers leaning on headstones and using graves as tables sparked outrage.
Read More Here: https://www.cnn.com/travel/article/grave-beer-festival-scli-intl-gbr/index.html

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PBR Will Pay You to Put Up Beer Ads in Your Home


Until September 24, (better hurry!)
PBR is giving away free beer-branded swag, allowing customers to decorate their cribs with advertising by using items like shower curtains, rugs, duvet covers, toilet paper, cutting boards, and even toilet seats.
After receiving your plethora of PBR booty, PBR says it will pay customers to post images of these in-home ad campaigns on social media.
“Each item has a corresponding monetary value, once participants send Pabst Blue Ribbon posts as proof of installation, then you get paid to ‘run’ the ads inside the comfort of your home,” the announcement states. “Why? Because Pabst Blue Ribbon’s ads need a home and they’d rather pay you than a media fat cat.” (who are you calling fat!?!)
Impress your friends???

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Rogue’s Paint the Can Dead Contest is Back for Year Two


For the second year in a row, Rogue Ales & Spirits is celebrating its flagship beer with the ‘Paint the Can Dead’ campaign. Starting today, Rogue is challenging fans to create their own original Dead Guy inspired can art on a special edition blank white can. New this year, a panel of celebrity judges will pick the grand prize winner to receive a $2000 cash prize. Twenty-four weekly runner-up prizes will also be awarded throughout the competition.
Read More at Rogue’s Paint the Can Dead Contest

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A Pilgrimage To Meet Germany’s Last Beer-Brewing Nun


It seems that every town in the southern German state of Bavaria — no matter how small — has a brewery, and beer is brewed by all sorts of people. And before you judge farmer Zausinger for his morning beer run, consider who he bought it from: Sister Doris Engelhard, a 72-year-old Franciscan nun. She claims to be the world’s last nun brewmeister, and woe unto anyone who would argue that title. Read or listen to more at NPR

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No-Mo Homebrew in Antarctica?

Australian Scientists in Antarctica Aren’t Allowed to Brew Their Own Beer Anymore
And researchers will only be able to bring in half as much alcohol as was previously allowed.
Most people don’t need much to be happy. You give me some good records and a case of beer, and I could be left alone for days. But if you only gave me half a case of beer? Well, that could be trouble. It’s a dilemma Australian scientists holed up in Antarctica are going to have to deal with. The Australian government is planning to seriously tighten alcohol rules at their stations — including slashing the amount of beer, wine, and spirits expeditioners can take to the icy continent nearly in half.
Read More at Food & Wine

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There Are Italian Villages That Will Pay You To Move There and Start a Business

(CNN) —
These pretty Italian villages want to pay you $33,000 to move in
Ever dreamed of opening an artisan boutique and settling down for good in an idyllic village in Italy’s deep south where it’s warm almost all year-round — and get paid to do it?
For those willing to take the plunge, it could soon no longer be just a dream.
The region of Calabria plans to offer up to €28,000 ($33,000) over a maximum of three years to people willing to relocate to sleepy villages with barely 2,000 inhabitants in the hope of reversing years of population decline.
These include locations near the sea or on mountainsides — or both.
This isn’t money for nothing, however. To get the funds, new residents must also commit to kickstarting a small business, either from scratch or by taking up preexisting offers of specific professionals wanted by the towns.
There are a few other catches, too.
Read More Here

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Washington State approves beer sales at axe tossing joint

In first for Washington, state finally approves beer sales at Capitol Hill axe tossing joint Blade and Timber
Capitol Hill’s axe throwing bar will finally be a bar. The state liquor board has finally approved Blade and Timber’s application ending years of back and forth between the venue and officials over allowing participants to purchase alcohol at the Broadway venue.
It’s a historic moment, the company says, for beer and axes.
“This victory marks the first time in Washington state’s history to grant a designated axe throwing venue approval to serve alcohol while patrons throw axes,” a release on the approval reads.
Blade and Timber is calling the approval a “pilot” and says sales under its new snack bar liquor license can begin Friday:
The venue will be the first axe throwing experience in the state to pilot serving beer. The approach includes a multitude of measures to prioritize guest safety above all. Safety measures include restricting guests 21 years or older to two beers during their 90-minute axe throwing session. Further, guests are trained by certified staff prior to handling an axe and will throw in fully enclosed lanes.
The decision is a triumph for axe tossers looking to unwind and internet commenters across Capitol Hill who take joy in pointing out the inherent hilarious danger of mixing the throwing of sharp items with liquor. It will also help the Blade and Timber chain continue to operate in Seattle.
Read More Via Top of the Town

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Oldest known whiskey bottle to be auctioned

World’s ‘oldest currently known whiskey bottle’ to be auctioned in June
A bottle of Old Ingledew Whiskey that has been dubbed the “oldest currently known whiskey bottle” is set to be auctioned in June by Boston-based Skinner Auctions.

oldest whiskey bottle
Credit: Skinner Auctioneers
The front of the bottle is embossed with lettering that states it’s from Evans & Ragland in La Grange, Georgia. Meanwhile, the back has a typed note taped to it that advises that “This Bourbon was probably made prior to 1865.”

Now, since “prior to 1865” is a relatively open-ended time scale, Skinner’s rare spirits expert Joseph Hyman extracted small amount of liquid using a needle, so that it could be sent off for carbon dating.

The result? Scientists from the University of Georgia and the University of Glasgow judged the most likely date range for the bourbon to be between 1763 to 1803, with 81.1 percent probability.

“The age was a shocking surprise, albeit a pleasant one, for both myself and the scientist,” Hyman told Food and Wine.

The auction will run from June 22 to 30, organized by Skinner Auctioneers.

Meanwhile, we previously reported that whisky brand Fistful of Bourbon would pay someone $100,000 to be its next hand model. “Here at Fistful of Bourbon, we’re looking for a new leading star, someone that can truly wow us with their panache,” said Anthony Bohlinger, US brand ambassador at Fistful of Bourbon. Find out more about that here.

Via The Drinks Business

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Dogs of Ninkasi Photo Contest!


DOES YOUR DOG EMBODY THE PERSONALITY OF ONE OF OUR BEERS? SHOW US WITH A PHOTO AND WIN SWEET PRIZES!
To enter, share a photo of your dog on Instagram representing one of our beers and don’t forget to tag us @ninkasibrewing so we see it. (Don’t have Instagram? You can email us your entry at info@ninkasibrewing.com.) All entries must be received by July 4th at 11:59pm PST. Winners will be selected and announced by July 31st. Good luck!
THE RULES
Photos must include: 1) your dog, and 2) a Ninkasi beer. Bonus points will be given for props and costumes that help embody the Ninkasi beer your dog is showcasing. For example, Penny the Red Heeler above is showcasing Dawn of the Red with Dawn of the Red props. This part is open for interpretation of what the beer means to you.
Deadline to enter is Sunday, July 4th at 11:59pm PST.
Ninkasi

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Brewdog CEO Reveals Dragon’s Den Investors Missed Out On £360M Payday

BREWDOG CEO REVEALS DRAGON’S DEN INVESTORS MISSED OUT ON £360M AFTER PRODUCERS REJECTED THEIR SCREEN TEST
James Watt, the CEO and co-founder of craft beer giant BrewDog, has revealed that the Dragon’s Den investors missed out on “by far the best deal” in the show’s history after producers rejected their screen test.
Via The Drinks Business

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Beer thieves trash pub when keg heist goes awry

Beer thieves left red-faced, trash pub as keg heist goes wrong
Five beer thieves who attempted to steal kegs of beer left for collection outside the The Twa Tams in Perth, Scotland, trashed the pub after their heist went awry. The robbers attempted to make off with the kegs at around 8.20pm on 13 March, only to discover that they were empty and contained no beer, according to the Daily Record. Realising their error of judgement, four of the five fled the scene but a fifth, apparently incensed, threw a keg through the bar’s antique stained glass window, shattering it.
Via The Drinks Business

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