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British Baker Warburtons Turns Old Crumpets Into IPA


Jonathan Warburton’s bakery business posted a £13.5 million loss last year due to falling wrapped bread sales. So he turned his attention to beer instead and partnered with sustainable brewer, Toast Ale, to create an IPA made with leftover crumpets. It’s the first non-baked product in Warburtons’ over 140 year history. The light session IPA is made by substituting leftover crumpets for the malted barley. The beers are being released as limited editions for now.
Via The Drinks Business

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Beer History! The “Drink Schlitz or I’ll Kill You” campaign that killed the brand

Milwaukee-based Joseph Schlitz Brewing Company was America’s top brewer through the first half of the 20th century. Their flagship beer, Schlitz, “the beer that made Milwaukee famous,” an iconic American-style lager.
Then, through a series of bad business decisions, including a disastrous ad campaign, dubbed the “Drink Schlitz or I’ll kill you” campaign, led to the downfall of America’s biggest beer brand. It’s known as the “Schlitz mistake.”
Via Vinepair

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The History of Presidents and Beer

The Secret History of Presidents and Beer
Americans love leaders who look like someone they’d get a beer with — no matter how ambiguous that description is.
When Anthony Bourdain sat down with President Barack Obama for dinner and a beer in 2016, the President shared he rarely slips out of the White House for a beer he had something better…White House homebrew.
Via Vinepair

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Just what we need…Busch Beer Family Gets Its Own Reality Show

The Busch Beer Family is Getting Its Own MTV Reality Show
Less than a year ago, Billy Busch Sr. shuttered Kräftig, now the Busch beer family is back, with a TV show.
According to People magazine, Busch Sr. and his family will be starring in a new reality series, “The Busch Family Brewed,” (March 5, at 9 p.m. ET on MTV.) The show will offer an intimate look into the Busch family’s home life, as Busch Sr., his wife Christi, and their seven children “break ground on a new craft brewery on their property”.

Via Vinepair

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A History of the Ancient Peruvian Corn Beer Chicha, (Not) Made With Human Saliva

An Alternative History of Chicha, the Ancient Peruvian Corn Beer (Not) Made With Human Saliva
Chicha de jora, or “chicha”, is a corn-based brew originating in southern Peru. Ancient in origin, found on street corners and in municipal markets in the Andean regions of Peru and Bolivia. There vendors pour it in repurposed plastic soda bottles to go, or ladle it into pint glasses for passersby to guzzle on the sidewalk.
Via VINEPAIR

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Consider A “Beercation” For Your Next Getaway

Beer Lovers — Book One of These “Beercations” For Your Next Getaway
Are you in the mood to visit a brewery or two for your next vacation adventure? T&A has some ideas for destinations with plenty of craft breweries and other features that make for a worthy beercation. Several of these cities are known for their beer production, but there are a few up-and-coming beer cities on this list. With this bit of inspiration and a little planning, you’ll find your own favorite beercation destination.
Via Travel and Leisure

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Seattle – Keg Tree Lighting Party This Saturday


Ever seen a keg tree the size of a two-story house?
Real-live reindeer?
Wanna sit in Santa’s sleigh?
Well those are just some of the great attractions at pyramids second annual Keg Tree Lighting Party, happening this Saturday at the Alehouse.
Location:
Pyramid Alehouse
1201 1st Ave S
Seattle, WA 98134
Time: 5 – 9pm
Lighting Ceremony Starts: 6pm
Via Pyramid

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Portland Oregon insider beer news delivered straight to your phone

Want insider Portland beer news delivered straight to your phone? The Oregonian’s beer guy is here for you
Is your first thought when you hit a new city: “What are the good breweries here?”
Andre Meunier, the Oregonian/OregonLive’s beer writer, is using this cool new service called Subtext to deliver beer news straight to your phone. Go here and sign up to get alerts from me about all things Portland and Oregon beer.
Via OregonLive

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