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The Crafty Cask – Tippler Nation Virtual Tastings

Join Crafty Cask as they bring craft winery, distillery, brewery, and cider house tastings to you at home through our virtual tasting experiences. You’ll learn about the specific type of tipple they’re sipping on for each event, get introduced to amazing craft makers from around the country, and often hear from the makers and other industry professionals themselves. And, of course, you’ll get a chance to ask questions, meet new friends, and support these amazing small craft businesses directly. Check out their calendar of events and join any or all!
Via The Craft Cask

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Time To Raid The Beer Collection!

As the World Shelters in Place, Rare Beer Lovers Raid Their Collections
By EVAN RAIL
The other night, I did something unusual: I opened a 2009 bottle of 3 Fonteinen Oude Geuze.
The weird part wasn’t that I chose a spontaneously fermented beer from Belgium: Although I do mostly consume Czech lagers, I happily drink most styles. But that particular beer from my own cellar was one that dated from before the 2009 disaster that shuttered one of Belgium’s favorite lambic breweries for several years. It was not just from Belgium. It was not just sour. It was not just old. It was a truly rare bottle from a different era, one of a very limited number that remain anywhere, and a real collector’s item among connoisseurs.
Via Vinepair

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Then there’s our REALLY secret ingredient

The maker of saké brand Dassai, Asahi Shuzo Co., has asked the Japan Century Symphony Orchestra to compose a piece of music that will be played in the brewery during the fermentation and maturation processes. The song, to be written by composer Kaoru Wada following a visit to the brewery, will be called Dassai-Megaki, and is expected to be completed by this summer.

Via The Drinks Business

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Brewdog Reports Theft of Trailer Load of Beer Worth £150K


Scottish Brewery BrewDog reported the theft of an entire trailer load of beer, worth £150,000, from a motorway service station in Cheshire.
In a tweet on March 24th, BrewDog co-founder James Watt explained that the crime occurred on the way to the brewer’s online distribution center.
The beer, believed to be cans of Punk IPA, was taken from the trailer while it was parked at the Moto Lymm services in Cheshire on Tuesday at around 7:45am.

Really? 7:45 in the morning (rush hour most places) and no one saw a team of crooks unloading 26 pallets of beer from a truck parked at a gas station?

Watt said that there would be a temporary shortage of the beer online due to the theft, but said every effort would be made to increase the stock.

BrewDog’s website is now showing the beer as in stock.

Via Via The Drinks Business

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Shake shake shake, shake your Budweiser

Budweiser has launched a new nitro lager with a corresponding ad campaign which encourages drinkers to shake their cans.
Ricard Marques, Budweiser’s vice-president of marketing, core and value brands, said: “Nitro Pour ritual adds some theatre and excitement to the traditional beer pour – offering something new without the sacrifice of the traditional Bud flavor they love.
Via the Drinks Business

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British Baker Warburtons Turns Old Crumpets Into IPA


Jonathan Warburton’s bakery business posted a £13.5 million loss last year due to falling wrapped bread sales. So he turned his attention to beer instead and partnered with sustainable brewer, Toast Ale, to create an IPA made with leftover crumpets. It’s the first non-baked product in Warburtons’ over 140 year history. The light session IPA is made by substituting leftover crumpets for the malted barley. The beers are being released as limited editions for now.
Via The Drinks Business

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Beer History! The “Drink Schlitz or I’ll Kill You” campaign that killed the brand

Milwaukee-based Joseph Schlitz Brewing Company was America’s top brewer through the first half of the 20th century. Their flagship beer, Schlitz, “the beer that made Milwaukee famous,” an iconic American-style lager.
Then, through a series of bad business decisions, including a disastrous ad campaign, dubbed the “Drink Schlitz or I’ll kill you” campaign, led to the downfall of America’s biggest beer brand. It’s known as the “Schlitz mistake.”
Via Vinepair

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The History of Presidents and Beer

The Secret History of Presidents and Beer
Americans love leaders who look like someone they’d get a beer with — no matter how ambiguous that description is.
When Anthony Bourdain sat down with President Barack Obama for dinner and a beer in 2016, the President shared he rarely slips out of the White House for a beer he had something better…White House homebrew.
Via Vinepair

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Just what we need…Busch Beer Family Gets Its Own Reality Show

The Busch Beer Family is Getting Its Own MTV Reality Show
Less than a year ago, Billy Busch Sr. shuttered Kräftig, now the Busch beer family is back, with a TV show.
According to People magazine, Busch Sr. and his family will be starring in a new reality series, “The Busch Family Brewed,” (March 5, at 9 p.m. ET on MTV.) The show will offer an intimate look into the Busch family’s home life, as Busch Sr., his wife Christi, and their seven children “break ground on a new craft brewery on their property”.

Via Vinepair

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A History of the Ancient Peruvian Corn Beer Chicha, (Not) Made With Human Saliva

An Alternative History of Chicha, the Ancient Peruvian Corn Beer (Not) Made With Human Saliva
Chicha de jora, or “chicha”, is a corn-based brew originating in southern Peru. Ancient in origin, found on street corners and in municipal markets in the Andean regions of Peru and Bolivia. There vendors pour it in repurposed plastic soda bottles to go, or ladle it into pint glasses for passersby to guzzle on the sidewalk.
Via VINEPAIR

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