PLINY THE YOUNGER RELEASE
Pliny the Younger 2021 Release Cancelled at Both Breweries Due to COVID-19, Bottles Available ONLINE Only
Like most major beer releases and other special events during this COVID-era, we are hitting the pause button and scaling back our annual 2021 Pliny the Younger release! Planning for the 2021 Younger release has been a huge topic of discussion for Vinnie, Natalie and key employees throughout 2020. It is very difficult to plan for much of anything these days, let alone a major beer release which draws thousands of visitors from all over the world to our 2 breweries in Sonoma County. We have had to make some hard decisions based on many factors, first and foremost being the health and safety of not only our employees and customers, but also the community in which we live. Our business operations are also dependent upon both state and local health orders which can change, and likely will continue to change, at anytime. Therefore, there will be no in person release at either brewery this year. While we are sad to miss seeing our loyal friends and fans from around the world, it has become clear that it will not be safe for us to gather again by February. Neither of our pubs have been allowed to reopen for indoor dining since we closed in March 2020 due to the unrelenting spread of the highly contagious coronavirus. In December, we had to shut down outdoor dining again due to a major virus surge which continues to ravage all of California. Although our Downtown Santa Rosa pub is still operating with takeout only, our Windsor pub will remain completely closed until further notice.
We just brewed this year’s 4 batches of Pliny the Younger, which is about 1/3 of what we produced last year. Our signature 510ml bottles will be available for sale as part of a mixed case for a limited time through our website for direct shipping to consumers within the state of California. Vinnie and Natalie plan to host a couple of virtual tastings during what would be our normal release time in February via Facebook LIVE! We are also taking this year off from wholesale draft distribution as the majority of our accounts who would carry Younger are either closed or only able to offer takeout. More importantly, we are very concerned for the health and safety of our wholesale accounts and their employees. Large crowds tend to gather wherever Younger is available, which can lead to unintended and dire consequences during a global pandemic. The last thing we want is to be responsible for creating super spreader event. We want everyone to be around enjoying Pliny the Younger in 2022! So please grab a beer and keep reading to learn all the details of our modified 2021 Younger release!
Read more at Russian River Brewing Co.
Online ordering and delivery have become a must have for many breweries trying to survive the pandemic.
The new and improved BearRepublic.com now offers online beer sales, in CA only.
Check out the new design and find your favorite beers.
Beer shipped to you(CA only)
Stay tuned for more updates on merch and beer availability.
Not all great brewers sport facial hair, but there seems to be a solid link between craft beer and beards. They’re not just for cultivating beard yeast.
Via The Beer Connoisseur
Largest Rare Beer Auction in the World Goes Virtual, Raising
Hundreds of Thousands for Homeless Youth
Portland, Oregon- Brews for New Avenues will host its 9 th annual event virtually this
Saturday to raise vital funds for New Avenues for Youth, an organization that has been
working to end youth homelessness for 22 years. The “live” auction that runs from just
after midnight until 2pm will feature some of the rarest beers donated from breweries
from around the globe, including a 1994 Cantillon Saint Lamvinus, one of 200 bottles
produced. Other “live” items include a 3L of Bokke Oma, a 1.5L of de Garde & Tilquin
Avenue No. 4, and a 3L of our collaboration with Cantillon – Cuvée de l’Espérance. The
30-minute virtual program beginning at 1:30pm features guest appearances from
Cantillon, Drie Fonteinen, de Garde, Upright, Tioga Sequoia, Great Notion, and Reverend
Nat’s Cider, among others.
Via Brews For New Avenues
He went looking for trouble and by god he found it…
Man fined after drinking carrot juice from beer can to ‘test’ no-alcohol policy
A man from High Wycombe has been given a £8,000 fine after drinking carrot juice from a Foster’s beer can to “test” the police on their knowledge of the rules in a no-alcohol zone.
Via The Drinks Business
Scottish Brewery BrewDog reported the theft of an entire trailer load of beer, worth £150,000, from a motorway service station in Cheshire.
In a tweet on March 24th, BrewDog co-founder James Watt explained that the crime occurred on the way to the brewer’s online distribution center.
The beer, believed to be cans of Punk IPA, was taken from the trailer while it was parked at the Moto Lymm services in Cheshire on Tuesday at around 7:45am.
Really? 7:45 in the morning (rush hour most places) and no one saw a team of crooks unloading 26 pallets of beer from a truck parked at a gas station?
Watt said that there would be a temporary shortage of the beer online due to the theft, but said every effort would be made to increase the stock.
BrewDog’s website is now showing the beer as in stock.
Via Via The Drinks Business
Samuel Adams released its exclusive Utopias beer to select locations yesterday, the collection is so rare, only 100 casks were made and it’s illegal in 15 states. Each beer is barrel-aged and hand-bottled, the brewing company calls it “America’s most extreme beer.” It contains 28 percent alcohol by volume and it sells for $210 a bottle. Due to its high 28 percent ABV content, the Utopias collection is illegal in Alaska, Arizona, Georgia, Idaho, Missouri, Mississippi, Montana, New Hampshire, North Carolina, Oklahoma, Oregon, South Carolina, Utah, Vermont, and West Virginia.
For more information on the beer you can visit the Samuel Adams website here.
Well apparently Texas is…
While some use bourbon and pickle juice as a hangover cure, Texans appear to prefer their brine in beer.
Martin House Brewing Co. and Best Maid Pickles, both located in Fort Worth, have collaborated to release a sour beer made with pickle juice called Sour Pickle Beer.
Lakefront Brewery recalls bottled beer because of ‘risk of explosion’
MILWAUKEE — Lakefront Brewery announced today that anyone with bottles of My Turn Junk beer should either refrigerate or carefully dispose of them. Brewery representatives say it’s been discovered that the beer contains wild yeast from the cherries it was brewed with, which continued to ferment. Subsequently, CO2 builds up in the bottles, making them at risk for explosion.
Paste Magazine has an interesting article up. If you’ve noticed an uptick in the number of bad “hazy” IPAs, this article discusses the reasons why. Blindly brewing juicy / hazy beers, and doing so badly, has caused an increase in “hop burn,” via Paste:
And that’s a problem, because the simple truth is that there does exist a point of diminishing returns, when it comes to simply adding more and more hops to a brew kettle, fermenter or brite tank. These aren’t one-to-one correlations, as much as we’d like for them to be. “Twice the Citra” doesn’t necessarily mean “twice as juicy,” in terms of the consumer’s perception of the eventual flavor of that beer. In fact, it might even mean the opposite.
Despite the hibernation, I have now made the final corrections to my forthcoming book, Viking Age Brew, to appear in June 4, 2019. I will introduce the book later with a background story, but a preview is already shown at Brewing Nordic Books page, and the book is sold at online bookstores like Amazon.
Anheuser-Busch & Bud Light: As promised, we’re brewing up enough beer for the city that wins the Super Bowl, and we’ll be there to celebrate.
Classics can stay classics while still getting a refresh. Such is the case for Allagash White, one of the staple Belgian beers in the United States. Allagash announced last week that they’ll be canning Allagash White, as well as a new beer in their core lineup: River Trip. I got in touch with Brett Willis, marketing specialist at Allagash, to learn more about the announcement.