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Todd Ashman headed back into brewery

You might have missed the report a couple of weeks ago in the Sierra Sun that Truckee, Calif., is getting a new brewery.

Truckee Craft Brewing Co. should be up and running by late this year or early next. What most of you will consider news is is not that another brewpub is opening, or that brewing is returning to Truckee (which has a long brewing history).

The news is Todd Ashman is returning to brewing.

Take a minute to think about that, and perhaps say a blessing to the beer gods.

Most remember Ashman for his innovative (and award-winning) beers at Illinois brewpub Flossmoor Station. He also brewed at Titletown Brewing in Green Bay before going to work for Rahr Malting/Brewers Supply Group, which sells ingredients to craft breweries.

Ashman officially starts in Truckee at the beginning of December. He says that capacity constraints will limit him to keeping five or six beers on tap, “maybe more once we get things in rotation.”

We can hardly wait.

A modern-day brewpub operated in Truckee in the 1990s, but the more interesting history goes back to the 19th century. According to Truckee historian Gordon Richards the Boca Brewery – built in 1875 – sold its beer around the world and was a popular drink at the 1883 World’s Fair in Paris, France.

The brewery was ideally located with easy access to spring water and ice, but the mostly German brewers often found themselves feuding with French Canadian loggers across the Truckee River. The Boca Brewery burned in January of 1893.

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More ‘Bud TV’ seems likely

Advertising Age reports that Anheuser-Busch is getting into the content business.

The country’s largest brewer is launching its own in-house film and TV production company that will make humorous shorts and sitcom-type programs to be broadcast over the internet and to cellphones, according to four people familiar with the matter, and could branch into full-length films.

Like anything A-B does, don’t expect them to settle for halfway. But does that mean they’ll tap into the viral magic of the ‘net? So far, Miller’s “Man Laws” campaign seems to be attracting a lot more attention than A-B’s “Here’s to Beer.”

A-B might take a hint from Smirnoff. You’ll find its “Tea Partay” video at YouTube and of this morning had been viewed more than 800,000 views (in less than three weeks).

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Celebrating GABF in style

Two Colorado breweries have already taken steps to make the 25th anniversary celebration of the Great American Beer Festival a bit more special. Perhaps there’ll be news of more in coming weeks.

Dale's Pale Ale

You can already find special cans of Dale’s Pale Ale in many of the 13 states that Oskar Blues (in Lyons, just up the road from Boulder) sells its beer. The cans feature the GABF logo and information on the festival, scheduled for Sept. 28-30 in Denver.

The Brewers Association and Boulder Beer teamed up to produce a beer commemorating the 25th GABF. Boulder Beer also brewed a special high gravity ale to celebrate the inaugural GABF in 1982.

Boulder Beer was one of the original 22 breweries at the first GABF and has been a participant every year since.

Boulder will roll out its “GABF 25th Year Beer” in 11 states in early September – and, of course it will be available at the festival. it will first be served at Boulder Beer’s 27th anniversary party, The Goatshed Revival, Aug. 26 from 1 – 8 p.m. The Goatshed Revival is an annual outdoor celebration with proceeds benefiting the local Habitat for Humanity.

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Best selling beers in US

Among the e-mail questions we see most often is: “What are the top ten selling beer brands in the USA?”

Since the Information Resources Inc. that indicate craft beer sales are on fire also list the best selling beers overall we can provide an up-to-date ranking..

1. Bud Light
2. Budweiser
3. Miller Lite
4. Coors Light
5. Corona Extra
6. Natural Light
7. Heineken
8. Michelob Ultra Light
9. Busch Light
10. Miller High Life

These are sales in outlets that IRI tracks, mostly supermarkets with at least $2 million in sales, plus some convenience stores and retail liquor stores. But even if you could count everything else the order would be unlikely to change.

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Craft beer and food

The current edition of the various Brewing News publications (Southwest Brewing News, Midwest Brewing News, etc. – there are seven) includes A “Craft Beers Flavors” supplement.

Most of the stories are by Lucy Saunders (Beerkcook and Grilling With Beer), with plenty of information about pairing beer and food when dining and cooking with beer.

Also plenty of recipes. Well worth seeking out – you’ll usually find Brewing News in brewpubs, better beer bars and bottle shops – and you can’t beat the price (free).

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Flying with alcohol

There’s been some chatter in the beer ranks about how the ban on flying with liquids, but hardly compares to the concerns of wineries.

British wine magazine Decanter reports “Liquid bomb threat: wineries and consumers get creative.”

Domaine Carneros, for example, is providing free insulated foam packaging for consumers who previously could carry a few bottles on board a plane.

The story also has nice information about the temperaturs to expect in the cargo hold.

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Honey Porter or Smoked Lager?

Samuel Adams “Beer Lovers Choice” program is back.

This year one of the choices is Honey Porter, a retired member of the Samuel Adams family first brewed in 1994. The other beer in the competition is Smoked Lager.

Drinkers will have a chance to taste the two new beers and cast their vote during August and September at tasting events in local bars held in select cities nationwide. More information is available at www.samueladams.com.

The beer that receives the most votes will become part of the Samuel Adams Brewmaster’s Collection beginning in January 2007. This mixed 12-pack features a variety of Samuel Adams beers.

Last year drinkers chose Sam Adams Brown Ale over a bohemian pilsner in similar voting.

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Flying Fish needs bigger pond

Flying Fish Brewing – a brewery “founded on the Internet” in 1995 – has outgrown its home in Cherry Hill, N.J., and will likely move to nearby Burlington City.

“We’ve been looking for a new site for quite a while because we have outgrown our present location. I only want to move once,” founder Gene Muller told the Courier Post.

A move would leave Flying Fish room to triple its current capacity of 10,000 barrels.

As the company notes at its website: “When we started on the web in 1995 most folks weren’t on line. There was no spam and no illegal file sharing. There was also no Amazon.com and no Netflix. So step way back in time to the end of the last century and see how far we’ve come from virtual brewery to real brewery to real big (for us) brewery.”

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Pennsylvana distributor, InBev duke it out

Pennsylvania specialty beer wholesale Shangy’s has filed a federal lawsuit claiming that InBev USA has failed to honor a 1998 agreement ensuring Shangy’s would be the sole wholesaler of Hoegaarden and other InBev products in a 17-county region that includes the Lehigh Valley, the Poconos and Philadelphia.

The Allentown Morning Call puts it this way:

The David versus Goliath battle pits one of the last of the state’s independent wholesalers against a corporate beer behemoth seeking to streamline distribution of its specialty beers with its major brands such as Beck’s, Bass and Lowenbrau.

The battle could decide the future of Shangy’s and, Nima Hadian says, ultimately reduce the number of specialty beers available to Pennsylvania consumers.

A business story with serious implicatons.

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The Rock no longer rolls

Not sure how I came across this blog post but the headline sucked me in and the message reflects the mood of many who have posted responses to other entries here about Rolling Rock production heading to Newark, N.J. (further documented yesterday the the New York Times).

Anyway, from the blog:

Funny. I always thought that the reason Bud tasted the same no matter where it’s brewed is because it’s “beer” who’s recipe has been watered down over the years to the lowest, most generic piss-water common denominator for the hordes of sheep who fall for sophisticated, multi-billion dollar advertising campaigns.

Amazing the emotions beer brands can evoke.

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Las Vegas man drinks lucky 7,777

After 7,776 beers how do you make the next one special?

Greg Nowatzki consumed his on July 7, at seven seconds after 7:07 p.m., at Big Dog Brewing Co. in Las Vegas. Big Dog brewer Dave Otto made a beer especially for the occasion called Quad 7. Otto used seven different malts, seven different hops, 77 IBU’s – International Bittering Units – and 7.7% alcohol.

The Las Vegas Review-Journal has the story.

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Brewery stays in New Glarus

New Glarus Brewing will be staying in New Glarus, Wisconsin.

Before you say “of course” read the report from the Capital Times. The brewery had threatened to pull up stakes and build on an alternative site.

The dispute was settled last night when the village board agreed to provide an economic development incentive of $2 million toward infrastructure costs of the new facility through tax incremental financing.

In exchange, the village will receive property tax revenue from the plant, which is guaranteed to have an assessed value of at least $8 million, as well as benefit from retaining the popular attraction and contributor to the village’s economy.