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New: Dogfish Head, St. Arnold, Leinenkugel

More new beers or returning seasonals:

Verdi Verdi Good from Dogfish Head in Delaware. Just in time for St. Patrick’s Day – A Dortmunder greened with Spirulina. The website explains:

The idea for the the Dogfish Head version actually was born of beers already being produced in Southeast Asia, namely Myanmar (formerly Burma) and Thailand. The main type of beer made in that area of the world is akin to the Dortmunder/Export type lagers of Germany. Both Myanmar and Thailand have breweries producing a beer which is their regular production lager with spirulina added. Hence, Verdi Verdi Good was born.

Summer PilsSaint Arnold Summer Pils from the Houston brewery of the same name. The Bohemian-style pilsner tends to sell out quickly, and was long gone by the time it captured silver at the 2005 Great American Beer Festival. Teh Pils has been a labor of love from the start for Saint Arnold founder Brock Wagner. Back in 1998 he noted:
“One malt, two hops, but a tough beer.” The malt he uses tends to get doughy and clogs the hydrator. “It’s expensive and hell to work with, but worth the trouble,” Wagner said.

Leinenkugel Sunset Wheat from Jacob Leinenkuegl Brewing in Wisconsin. Due next month and the first new year-round beer since 2002. (The company’s latest seasonal, Apple Spice, was its most successful seasonal launch ever.) sunet Wheat features features a slightly fruity and citrus character, complimented by the gentle spiciness of coriander. Brewed with malted wheat, balanced with pale barley malt and finished with Cluster hops and natural flavors.

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A-B to import Tiger beer

Anheuser-Busch will become the U.S. importer of Tiger Beer from Singapore, the two brewers jointly announced.

The St. Louis Post-Disptach points out that although Tiger Beer isn’t well known in the United States, Anheuser-Busch may be eying the brand’s performance in the United Kingdom as an indicator of its potential. Sold there for more than 30 years, the brand has become the most popular Asian imported beer brand in the U.K. and Ireland.

Tiger Beer is the third new import that Anheuser-Busch plans to add to the portfolio of products sold to its wholesalers. Last month, A-B began importing beer from its Chinese subsidiary Harbin Brewery Group to Los Angeles and Honolulu. Next month, it will begin importing the beers of Dutch brewer Grolsch.

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Weekly Therapy: The Black & Tan

Beer cocktails – concoctions that mix two different beers or even beer with a variety of spirits – have recently been touted as a good marketing tool in U.S. bars that otherwise pay little attention to beer as a beverage with taste.

We generally leave it to others to discuss the “joy” of mixing vodka, gin, tequila, cranberry juice and beer (yes, there’s a bar that puts all those in the same glass). After all, brewers worked hard to produce a drink that can be appreciated on its own. But the fact is that blending two beers together to produce something different – and this may take place in the brewery itself or wherever you are enjoying beer – is hardly new.

StoutThe best known mix is a Black and Tan or Half-and-Half, and whether these are the same or different depends on where you order them. With since everybody is thinking about St. Patrick’s Day on Friday, it seems like a good time to review the basics:

– You may use any brand stout or lighter colored ale or lager to make a Black and Tan (many brewpubs do this with house beers), but most patrons of Irish theme pubs in the United States think in terms of Guinness Stout and either Bass ale or Harp lager.

– The layering of a Black and Tan – that is the dark stout floating above the lighter beer – is said to be common only in American bars. When you begin drinking the beers will mix anyway, so some places choose to let them mix as they are poured.

– It is easier to produce a layered Black and Tan if the stout is dispensed from the special spouts use by Guinness, Murphy’s and Beamish as well as those used in some American brewpubs for their own stouts. Also if the stout is pushed with nitrogen. You begin by filling half the glass with the ale or lager. Next, slow the control on the spout tap and pour the stout slowly over the back of a spoon (Guinness even makes a decorative spoon just for this purpose). The stout will remain on top.

The name itself does not come from the use of a black beer and something lighter. It is derived from a political reference to the black and khaki military uniforms worn by the special auxiliary force – “The Black and Tans” – who were brought in to Ireland fight the Irish nationalists in 1920.

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New choices from the U.S. and Belgium

More new-to-the-shelf beers (seasonals returning, new imports, brand new beers). Information is from press releases.

Saison Imperiale from DeProefbrouwerij of Lochrist, Belgium: Saison Imperiale is a nod to the growing interest in the Saison style, alongwith growing popularity of “imperial-ized” versions of classic beer styles. The beer is light amber in color with an eggshell colored head. It is fermented with two yeasts – saccharomyces and (semi-wild) brettanomyces – giving it a traditional funky farmhouse character. A dash of coriander is also added. It has an original gravity of 1072 (18 plato), yielding 8.5% alcohol by volume. The beer is hopped at 30 IBU’s, using Tomahawk and Goldings.

Otter Creek 15th Anniversary IPA: The artwork for the label was commissioned especially for the anniversary. It features a painting by the well known Vermont artist Woody Jackson. “We chose to feature Woody’s painting on our Anniversary label,” said owner Morgan Wolaver, “because he is a local painter who can capture what Vermont means to us. The scenery in Vermont is so beautiful, and Woody really captured that quality in the painting, as well as the feeling of community. These are the things we care about. Apart from brewing great beer, which goes without saying!”

Stone Old Guardian Barley Wine: The 2006 vintage is the biggest yet, checking in at 11.26% abv. “Nowadays with technology everything is getting smaller, it’s nice to know here at Stone things keep getting bigger,” said Stone CEO Greg Koch. The 2006 Stone Old Guardian Barley Wine will be released in 22oz bottles principally because that is the only size bottle that can hold such a massive-profile beer, but also because it is the only size bottle that can fit the annual rambling soliloquy from Koch. (It says that in the press release.)

Sheep’s Secret Scotch Ale: From the Hartland Brewery in New York. Heartland Brewmaster Kelly Taylor: “Fresh Midwestern pale malts and British roasted barley impart a mellow malt sweetness, light toasted caramel background, and a smooth, balanced finish to this classic ale. 6.5% abv.”

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Another gluten-free beer

Another gluten-free beer becomes available in April. Bard’s Tale initially will be sold in 11 states, and company co-founder Craig Belser hopes to be nationwide in 12 to 18 months. Although other gluten-free beers already are being marketed, Belser said these beers are honey- or corn syrup-based and don’t taste like traditional beer.

Belser, who lives in Kansas, and Kevin Seplowitz, from Connecticut, first launched the brand more than a year ago, but had production problems in the Buffalo brewery where it is made. It will now be contract brewed in California, though Belser said he hopes to eventually build a brewery in Leawood, Kan.

[Via the Kansas City Business Journal]

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New beers on the market

– Beer No. 3 in Anheuser-Busch’s new seasonal lineup is called Spring Heat Spiced Wheat. From the press release: ” . . . an unfiltered Belgian-style wheat ale, which is naturally cloudy. Brewed with orange, lemon and lime peels; the spice of coriander; two-row barley and wheat malts; as well as a blend of domestic Cascade and Willamette hops and imported Hallertau hops, this beer is memorably aromatic and has a smooth, complex taste.” Like the first two beers in this series, Spring Heat is available only on draft.

Magic Hat Brewing in Vermont has released its first new year-round beer in nearly three years. Circus Boy is the brewery’s take on an American hefeweizen. From the press release: “Unfiltered and unfettered, it’s a deliciously light-bodied beer brewed for wide consumer appeal and ultimate drinkability for all seasons. Each sip of Circus Boy contains a pronounced wheat malt character, yet is free of the overly spiced phenolic yeast flavors that mar the typical imported hefeweizen.” Magic Hat points out American hefeweizens experienced 15% growth in 2005 and are now the fifth.

Dogfish Head Brewery in Delaware’s seasonal ApriHop is out. Basically fruit beer meets India Pale Ale, the beer is brewed with real apricots and finished with whole-leaf Amarillo and Warrior hops. 7% ABV 55 IBU.

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Weekly Therapy: The Spirit of Sūpris

Hops farmers in the Hallertau region of Germany like to call their product the spirit of beer.

Although BridgePort Brewing brewmaster Karl Ockert chose to showcase a hop from Slovenia in BridgePort’s newest beer he understands the sentiment perfectly.

SuprisOckert took a side trip to the Slovenian farms last year on the way to Munich to serve as a judge at the Brewing Industry International Awards. He was taken not just with the Styrian Golding hops that ended up in Sūpris, but the spirit of hop farms themselves.

Most are 15 to 20 acres in size – compared to the 450 acres in the Pacific Northwest – and each farmer operates an independent business. “The had their own pickers and bailers. Their kilns were about the size of my office,” Ockert said.

“They were working when we showed up, but then everything stopped,” he said. “They came out with plates of homemade bread and local meats. You got the feeling of a different pace of life, and that same feeling is in the beer.”

He decided right then to buy specific lots. By the time he headed home to Portland, Oregon, he’d made a similar choice of malt – a variety of pilsner a colleague come across while touring Bavarian malt houses – and picked out a couple of bottles of Belgian beer he particularly liked. Eventually he would harvest the yeast from them.

In the trip back he thought about sitting in Munich’s beer halls and how the flavors weren’t quite the same anywhere else. “I had all this simmering in my head,” he said. “I thought maybe we could break out of this mold people on the West Coast have, trying to make the hoppiest IPA, the amberest Amber.”

BridgePort brewed 10 test batches of the beer that would be Sūpris, ranging from 5% abv to 10%.

The final release, 6% abv, manages to showcase all the ingredients. Sūpris is notably fruity, with banana and fleshy fruits throughout, and has just enough hops at the finish to keep it from being sweet. The Styrian Golding hops mingle perfectly with spiciness from the yeast, providing distinctive aroma and flavor.

Ockert chose these particular Styrians from the Slovenian lowlands. “Another year the hills might have been better,” he said.

How will he know next year? “I hope I’ll have to go back,” he said.

That’s the spirit.

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Brace yourself for Heineken Light blitz

The New York Times (free registration) offers an in depth look at Heineken’s $50 million campaign to launch Heineken Premium Light.

Much of the money will be spent online. To reach the intended audience of drinkers — mostly men ages 25 to 29 — Heineken USA will unleash a barrage of advertising on sites like espn.com, foxsports.com, maximcom, msn.com, stuffmagazine.com and yahoo.com. The company will also put up a separate site, heinekenlight.com, on Wednesday to complement sites for its two other brands.

The Times reports:

To woo the younger male consumers of domestic light beers, the Heineken Premium Light campaign will focus on a core attribute, smoothness. The initial ads carry headlines like “Someone smooth is waiting at the bar,” “Meet someone smooth tonight” and “Succumb to smooth.”

The goal is to entice the light beer drinker with “the notion of something a little better, a little more exciting,” said Ewen Cameron, chief executive and executive creative director at Berlin Cameron United in New York.

“It’s a relationship metaphor,” Cameron said, adding: “We talked to light beer drinkers in their late 20’s who said there’s nothing wrong with light beer, but there’s a kind of settling for it. They’re happy, but the grass is a little greener on the other side. The ‘luxury light’ idea is an exciting notion.

Who said there’s nothing wrong with light beer?

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Guinness, the blogger

Guinness is blogging. Well, sort of, and just in the UK.

Basically the marketing team will offer a behind-the-scenes look at what it does at Guinness. Here’s the premise:

Everyday we get loads of letters, photos, emails and phone calls – not just from our mums, but from other people who drink GUINNESS® too! Some of these are about specific issues – these are dealt with by our dedicated consumer helpline (the phone number is 0845 7882277 & the email address is consumerinfo@diageogb-info.com in case you ever need it).

But lots of people also send us things like suggestions, questions about what we might be doing in the future, photos of them enjoying a GUINNESS® and other stuff that we love to hear and see. The problem is that we get so much correspondence that we just don’t have time to read it all and respond. Well, to be more honest, we don’t have time to do that AND do our day jobs. (Indeed some of letters are people asking us what our ‘day jobs’ actually involve!).

The result is a blog that isn’t like most. For one thing, you’ve got to verify your age to enter. For another, they plan to moderate all comments before they are posted – and they don’t work weekends, or after 5 p.m. weekdays.

(Quick note: given the amount of spam comments we get here each day this seems like a really good idea. The spammers seem to have decided about 4 a.m. is a good time to strike – not realizing we’re just going to bed.)

It will be interesting to see where this goes. If it works for the marketing team, maybe Guinness will branch out.

Just a few breweries have embraced blogs so far. Some start and then run out of things to tell us. Let’s see where Flossmoor Station, blogging less than a week, goes.

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Corona for St. Patty’s Day – What!?

Does this strike you as a little strange?

Iconic Mexican beer Corona, famous for being served with a wedge of lime jammed in the top, will launch a 15-second TV spot and a 60-second radio ad in March to boost sales of the brew in the run-up to St. Patrick’s Day, the beverage importer Gambrinus said.

The images on TV and in retail outlets show a wedge of lime carved into the shape of a shamrock. The TV spot will air nationally, and the radio ad in 40 markets.

[Via Brandweek]

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Profiling Stone and Greg Koch

The Union-Tribune in San Diego profiles Stone Brewing Co. co-founder Greg Koch.

The lengthy article concludes with the punchline:

“I’m going to let Stone get as big as it’s going to get, as big as it wants to be,” he said. “The only goal is to maintain our original set of standards.”

Speaking of Stone. A case (12 bottles) of Stone Epic Ale 02/02/02 recently sold for $2,500 on eBay. At that price it shouldn’t be surprising that a second immediately went up on the block.

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Bye-bye, Beamish

Don Russell, a.k.a. Joe Sixpack, has a scoop this week the Philadelphia Daily News: Scottish & Newcastle, which owns Ireland’s Beamish Stout, has pulled the plug on exports of Beamish to the United States.

Don reports that Scottish & Newcastle “quietly decided earlier this year to pull the plug on Beamish exports to America, to concentrate on sales of Newcastle Brown Ale. It will also ax U.S. exports of John Courage Amber Lager and McEwan’s IPA. (The more popular McEwan’s Scotch Ale is still alive, however.)”

This is a big deal to anybody in the U.S. who loves the uniquely peppery stout, but it is a really big deal in Philadelphia. There several independent taverns have boycotted Guinness for the past six years because of the brewery’s suspected ties to a number of Irish-themed tavern chains.

Don’s got the whole story – why the brewers of Beamish are upset, how the big business of beer works and what it means to Philly tavern owners. Take a few minutes to read the story.

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Beer in the mainstream press

– The Washington Post’s once-a-month beer feature focuses on Jerry Bailey of Old Dominion and Sam Calagione of Dogfish Head Brewery.

– Missed this last week, but a great lead in the Wall Street Journal (pay site) on a story examing Anheuser-Busch’s struggles to increase sales: “It’s good to be king — except when your realm is shrinking.”

– John Filson in the Toronto Star: “Keep in mind there are tons of beers that call themselves pilsner, but are lukewarm examples at best. It’s an industry problem: if a beer wants to call itself a pilsner, it just does, even if it’s too bland or bad or out of character to deserve the designation. Just consider the ramifications if Loblaws decided to call any cut of meat sirloin and you’ll see why that’s a problem.”

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TGIF Beer: Mirror Mirror

No, the folks at Deschutes Brewery in Bend, Oregon, weren’t stuttering when they named their first barley wine Mirror Mirror.

Mirror Mirror fermentingThe press release calls it “a beer so nice we named it twice” but if it isn’t exactly double Deschutes’ Mirror Pond Ale it comes close enough. Barley clearly is the star in this beer, with hops – still distinctively Northwest – and wood adding secondary layers of complexity.

Mirror Mirror is the first selection in Deschutes’ newly created Reserve Series. The brewery plans to offer one or two Reserve beers a year, subject to how inspiration grabs the brewers. This is actually the second version. The first draft-only batch was brewed in 2004, aged in a potpourri of barrels (Pinot Noir, bourbon, port) and then blended. By many accounts, it could have used more focus.

For Mirror Mirror 2.0, started in February 2005, the brewers stuck to only French oak wine barrels. The beer was already 10 months old (four in wood) when they dry hopped it a few days and bottled it early in 2006.

You can’t exactly call a barley wine that’s 9.9% abv restrained, but the bitterness (52 IBUs) is low by Northwest standards. Hop aromas intermingle with higher alcohols to provide a perfume-like floral impression as well as typical American hop citrus character. Dark fruits, particularly raisins, arrive at the start and linger through a long husky finish.

It has the malt depth to signal this is a beer to age, but the balance to drink now – which might make it hard to keep around for long. Nonetheless, the questions are fun to think about: Will the citrusy hops continue to give way to whisky undertones? Will the emerging dessert-apple tone turn toward toffee? What direction will the wood take the beer?