About THAT Super Bowl commercial

February 2nd, 2015 | Posted by Real Beer

In case you missed the Budweiser commercial everybody is talking about, here it is:

And here are a few things people are saying:

Bud Is Proudly ‘Macro’ Amid Micro-Brews in Swagger-Filled Super Bowl Ad.
Why the pro-macro beer Budweiser ad is so dangerous.
Budweiser Ad Declares War… On Itself?
Analyzing Budweiser’s Hypocritical, Anti-Craft Beer Super Bowl Ad.
Did Budweiser misfire with its anti-craft beer Super Bowl ad?
Super Bowl Commercial Shootaround: All the Fast Cars, Cool Insurance, and Unfathomable Sadness We Can Sell You Between Timeouts.

You have to scroll to the bottom of the last one to get to the point, so here it is:

“This commercial is great because it makes fun of Brooklyn. Brooklyn is where I live. And yes, it does at times feature bearded gentlemen sitting in well-lit bars on Sunday afternoons — their dogs within petting range, their children a stroller handle away — enjoying some meticulously brewed craft beer. This is, by most accounts, a perfectly great way to spend a Sunday afternoon. But then you see this bit of jumbled fast-cut nonsense and all you really wanna do is sit on a porch and have someone literally toss you a Bud you unself-consciously refer to as a “cold one.” And even though you’re draped in the star-spangled banner in a manner so emphatic that it’s covering your eyes a bit, and even though you have Revolutionary War–era muskets in both hands because what if the British come back, you catch it perfectly and you glug down that sweet taste of nothing and then you stand up and salute your dog — who is also holding two muskets, and who is winking at you with pride — and you say GOD BLESS AMERICA and GOD BLESS THE INBEV CORPORATION, the BELGIUM-HEADQUARTERED PARENT COMPANY OF THE MIGHTY BUDWEISER (TM).”

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One Response to “About THAT Super Bowl commercial”

  1. Fred Says:

    I guess this proves any publicity is good publicity.