PLINY THE YOUNGER RELEASE
Pliny the Younger 2021 Release Cancelled at Both Breweries Due to COVID-19, Bottles Available ONLINE Only
Like most major beer releases and other special events during this COVID-era, we are hitting the pause button and scaling back our annual 2021 Pliny the Younger release! Planning for the 2021 Younger release has been a huge topic of discussion for Vinnie, Natalie and key employees throughout 2020. It is very difficult to plan for much of anything these days, let alone a major beer release which draws thousands of visitors from all over the world to our 2 breweries in Sonoma County. We have had to make some hard decisions based on many factors, first and foremost being the health and safety of not only our employees and customers, but also the community in which we live. Our business operations are also dependent upon both state and local health orders which can change, and likely will continue to change, at anytime. Therefore, there will be no in person release at either brewery this year. While we are sad to miss seeing our loyal friends and fans from around the world, it has become clear that it will not be safe for us to gather again by February. Neither of our pubs have been allowed to reopen for indoor dining since we closed in March 2020 due to the unrelenting spread of the highly contagious coronavirus. In December, we had to shut down outdoor dining again due to a major virus surge which continues to ravage all of California. Although our Downtown Santa Rosa pub is still operating with takeout only, our Windsor pub will remain completely closed until further notice.
We just brewed this year’s 4 batches of Pliny the Younger, which is about 1/3 of what we produced last year. Our signature 510ml bottles will be available for sale as part of a mixed case for a limited time through our website for direct shipping to consumers within the state of California. Vinnie and Natalie plan to host a couple of virtual tastings during what would be our normal release time in February via Facebook LIVE! We are also taking this year off from wholesale draft distribution as the majority of our accounts who would carry Younger are either closed or only able to offer takeout. More importantly, we are very concerned for the health and safety of our wholesale accounts and their employees. Large crowds tend to gather wherever Younger is available, which can lead to unintended and dire consequences during a global pandemic. The last thing we want is to be responsible for creating super spreader event. We want everyone to be around enjoying Pliny the Younger in 2022! So please grab a beer and keep reading to learn all the details of our modified 2021 Younger release!
Read more at Russian River Brewing Co.
Mark Anthony Mueller, a prominent figure in Wilmington North Carolina’s craft beer scene, died after an extended illness. He was a partner at Waterline Brewing Co. in downtown Wilmington and was one of the founders of the Port City Brew Bus.
He died Thursday night, according to an update to a GoFundMe campaign that was started to help Mueller’s fight against kidney and liver disease.
Mueller, 39, taught beer-making classes at Cape Fear Community College and was also a volunteer at Frying Pan Tower in the Atlantic Ocean. Friends posted on social media Friday remembering his friendly spirit, which earned him a nickname as an ‘unofficial mayor of Wilmington.’
Via Wilmington Star
Denver’s Falling Rock Tap House is selling off vintage bottles of beer it has collected over the years to generate revenue to stay in business.
“What we’ve sold so far will give us at least six more weeks of life and if we can sell the whole collection off, that’ll probably give us closer to four or five months where we can hopefully survive through this thing,” owner Chris Black told Denver’s FOX31 News.
Happy New Year!
Russian River Brewing Company
Pliny the Younger 2021 Release
Like most major beer releases and other special events during this COVID-era, we are hitting the pause button and scaling back our annual 2021 Pliny the Younger release. Planning for the 2021 Younger release has been a huge topic of discussion for Vinnie, key employees, and myself throughout 2020. It is very difficult to plan for much of anything these days, let alone a major beer release which draws thousands of visitors from all over the world to our 2 breweries in Sonoma County.
Via RRBC Blog
Siebel Holiday Special – Beer & Dessert Tasting
By Lallemand Brewing
Siebel’s Holiday Special:
Beer and Dessert Pairing Event
Join and help us bring that extra special cheers at our holiday celebration live event. You are highly encouraged to eat and drink with us to experience the balance of harmonizing beer and desserts. Here is our lineup and suggestion for beer and dessert options:
Special Guest: John Mallet
Bell’s Lager of the Lakes + Pistachio Gelato
Beer Substitutes: Pilsner Urquell, Raderberger Pilsner, Konig Pilsner, Kromacher Pils
Special Guest: Josh Deth
Revolution Brewing Fistmas + Carrot Cake
Beer Substitutes: Gouden Carolus Noel Christmas Ale, Great Lakes Christmas Ale, Anchor Christmas Ale
Special Guest: Mike Siegel
Goose Island Bourbon County Stout + Chocolate Lava Cake
Beer Substitutes: North Coast Bourbon Barrel Aged Old Rasputin, Bourbon Barrel Aged Arrogant Bastard, Anderson Valley Wild Turkey Bourbon Barrel Aged Stout.
For additional information, visit our Facebook live event page.
Cheers and Happy Holidays,
The Siebel Institute of Technology team.
*17th of December at:
11:30 pm Paris
5:30 pm NYC
9:30 am Sydney (+1 day)
The Good Hop saved thanks to the strength of its community and social media.
“It’s been a tsunami of emotion wrapped up in a sharknado of goodwill. Last week you saw a TGH post saying we were in real danger of closing our doors. We had one ask: share TGH’s posts on your own social media feeds and talk us up to your friends, family, and coworkers. We hit “send” then waited. Would people actually share or would they just keep scrolling?” the owner, Melissa, shared on instagram.
Suddenly, the TGH crew was seeing their posts reshared everywhere! Suddenly, a whole lot more people knew about The Good Hop and wanted to help save it. Did it work?
Visits to their website jumped 400%, which helped get the word out about The Good Hop holiday beer boxes. “We sold more boxes yesterday–the first day they went on sale–than we’ve sold in the last 3 years COMBINED.You did this. YOU. Never could we have imagined the response we would get from you guys when you knew our little corner bar was in danger.” Melissa shared.
Keep the momentum building!
Read More on thegoodhop instagram feed.
Chicago native Jonny Coffman was working his way up in the bar industry, from bartender to brand ambassador for Goose Island Brewery, when he received a stage 3 melanoma diagnosis and was given 3-5 years to live. Instead of giving up, he put his strength and senses on full display.
Video Via NBC Today Show – Beer ambassador survives stage 3 cancer — and has a brew made in his honor
THE GOOD STUFF
A bar was struggling. Customers bought all its beer stock to keep it in business
(CNN) — A Toronto bar owner says her business will survive the coronavirus pandemic thanks to the loyal customers who bought up her entire beer stock, giving her a desperately needed cash boost.
Abra Shiner opened her bar, Swan Dive, five years ago in the Brockton Village neighborhood of Toronto, Canada. After Covid-19 restrictions forced her to shut the doors, Shiner decided to ask her community for help via Facebook.
“We were blowing through our savings and I wasn’t sure if I was going to be able to pay rent towards the end of the month,” Shiner told CNN. “So, I wrote on Facebook asking people to come buy the beer we had in our stock room … and it worked. The post went viral.”
Read More Via CNN
Brew: Museum of Beer to open online exhibit this month
Remember Brew: The Museum of Beer? It was going to be a national attraction here in Pittsburgh.
That was in August of 2016, and the folks behind the effort acknowledged that they had a lot of work to do. About two years later, the project’s principals were awarded a $59,700 grant from the Pennsylvania Liquor Control Board to start with an exhibit in a Downtown storefront, but that effort never found a home for reasons including COVID-19’s arrival in the spring.
Brew founder Joe McAllister says that later this month, the exhibit will launch online, a move OK’d by the PLCB and inspired, as he put it, “by the creativity and perseverance of the region’s breweries and restaurants.”
The exhibit, “The Story of Beer in Pennsylvania,” tells that story from Penn’s Colony to the present, with video interviews of brewers, historians, collectors and craft beer pioneers such as brewer Carol Stoudt. Viewers can click on points on a timeline and watch more in a gallery.
Read More Via Post Gazette
Perrin Brewing Company to Livestream Brewing of Interactive Brew 2.0
You Chose Perrin’s Next Beer, & Now You Can Watch Them Brew It!
Comstock Park, Mich. (December 2, 2020) Over the past few weeks, voters have determined the style and ingredients of Perrin’s next beer release through the second ever Interactive Brew project. Beer lovers are invited to view a special livestream event on December 3 at 10 a.m. EST to watch Perrin’s brewing team craft this special, crowd-sourced brew. Homebrewers can follow along at home with materials provided by Perrin.
The Interactive Brew 2.0 project kicked off on November 13 and allowed the craft beer community to weigh in on aspects of Perrin’s next brew, including style and sub-style, flavor elements and the name of the beer. According to the results, Perrin’s next beer will be a Stout with chocolate, caramel and coconut. The project follows the initial Interactive Brew, which took place earlier this year, resulting in Self S’More-antine, a Russian Imperial Stout.
The name of the beer is still being determined, so click here to pick your favorite on or before Friday, December 4.
Visit Youtube here or tune into Perrin’s facebook page for the behind-the-scenes livestream event at 10 a.m. EST on December 3. Viewers are encouraged to come prepared with questions for Perrin’s brewers. Homebrewers can find detailed brewing instructions and a printable recipe here. Stay tuned for beer release information coming soon.
BANFF CRAFT BEER WEEK CALLED OFF AND POSTPONED
Due to a growing concern for public health, Alberta Beer Festivals is calling off this year’s Banff Craft Beer Week and postponing it until further notice. From the outset of planning, which began in August of 2020, the format for the Banff Craft Beer Week was always intended to be people safely supporting local by visiting restaurants in their cohorts. Even with this in mind, due to the recent escalation of Covid cases both in Banff and in the province of Alberta, we are calling off all activations for the 2020 Banff Craft Beer Week.
No one knows how to create and milk controversy better than the marketers at Brewdog.
Brewdog not allowed to say ‘f##k’ on billboards
The UK’s advertising watchdog has ruled that Brewdog cannot use the word “f##k” in public advertisements.
Read more…The Drinks Business
Guinness Head Brewer Hollie Stephenson Is on a Mission to Make More Than Stouts (but Also Stouts)
While the Maryland brewery produces several stouts — after all, it is Guinness — head brewer Hollie Stephenson says it has been her mission to “challenge people’s perception of Guinness as a traditional stout brewer.” She’s done this by leading its experimental brewing program, which has produced its signature light golden lager, Guinness Blonde, along with the fruity Guinness Salt and Lime Ale, and the citrusy Guinness Galaxy IPA. Indeed, the 4,000-square-foot taproom introduces visitors to about a dozen experimental beers at any given time, Stephenson says.
The Michael James Jackson Foundation is a grant-making organization that funds scholarship awards to Black, Indigenous, and People of Color within the brewing and distilling trades. The program is open to candidates at the beginning of their careers, as well as those looking to continue their education. The MJF awards present an opportunity for members and patrons of the brewing and distilling industries to directly fund a more just, equitable, and dynamic future.
Via The Michael James Jackson Foundation for Brewing & Distilling
LONDON’S BEST IGLOOS WITH A VIEW
“If you’re keen to dine with people outside your household but want to keep toasty while you’re at it, then why not try one of these igloos with a view.”
Has anyone seen something like this in the North America? Cool idea!
Via The Drinks Business