Archive for October, 2007

Firefighters get OK to drink in station

Friday, October 19th, 2007

The New Ulm, Minn., city council has approved a measure giving volunteer firefighters the option of consuming alcohol at fire station buildings after fire calls or other related functions. “I feel these (firefighters) who put themselves at risk in fighting fires are responsible enough to know when they’ve had too much,” said City Council president […]

Will trade beer for computer

Thursday, October 18th, 2007

It makes for an eye-catching headline: A New Zealand brewery will trade a lifetime supply of beer for the return of a stolen laptop computer. But it’s not funny to the Croucher Brewing Co. since the computer contains designs, contact details and financial information.

WSJ on global beer consolidation

Thursday, October 18th, 2007

The Wall Street Journal uses the news that Carlsberg and Heineken have formed a consortium to bid for the United Kingdom’s best-selling brewer, Scottish & Newcastle, as an opportunity to explain “Why Consolidation Storm Is Brewing in Beer Industry.” The maneuvers, coming about 2½ years after the most recent wave of beer-industry consolidation, are a […]

Norwegian chosen top Pilsner Urquell bartender

Thursday, October 18th, 2007

Erik Jönsson of Norway has won the title of Pilsner Urquell International Master Bartender of the Year during competition completed in New York. Jönsson, 22, triumphed over finalists from 14 other countries. Finalists took a written exam, were interviewed bya panel of beer experts and demonstrated their skill at pouring Pilsner Urquell according to strict […]

Heineken, Carlsburg may bid for Scottish & Newcastle

Wednesday, October 17th, 2007

Scottish & Newcastle stock surged Wednesday after two of its European competitors said they’re considering a takeover bid. Carlsberg and Heineken said they were in talks regarding the formation of a consortium to launch a bid for the UK’s largest brewer. The companies said that it was “currently intended that Carlsberg will ultimately acquire Scottish […]

Bud.tv called flawed, but brilliant

Tuesday, October 16th, 2007

Anheuser-Busch advertising chief Bob Lachky last week described the company’s online channel Bud.tv as a “flawed idea but brilliant concept.” A-B has sunk millions of dollars into the project with disappointing results. Speaking at the Association of National Advertisers Masters of Marketing conference in Phoenix, Lachky blamed much of the problem on the complicated registration […]

Firestone Walker, Lost Abbey shine at GABF

Monday, October 15th, 2007

Firestone Walker Brewing Co. and Redrock Brewing Co. won five medals each after judges were done evaluating 2,793 beers at the Great American Beer Festival. Firestone was honored as Mid-Size Brewing Company of the Year, with Matt Bryndlidson capturing his fourth Brewmaster of the Year award at GABF or the World Beer Cup. Port Brewing […]