Comments on: How strong is that beer?

By: Jessie Jane

Jessie Jane — Thu, 17 May 2007 16:35:27 +0000

I think this is a great example of the power of consumer education. If the craft beer industry really wants to expand their market into more mainstream outlets, they are going to have to do a much better job at educating the general consumer base about what beer really is.

By: SteveH

SteveH — Wed, 16 May 2007 19:45:02 +0000

I think the real question is how they would react if they really knew the strength of the beer they had in hand. “My Miller Lite CAN’T be 3.8 — I’m hammered on it every night!”

By: Stan Hieronymus

Stan Hieronymus — Wed, 16 May 2007 19:22:38 +0000

So is the question whether these people consider 7% the session beer or 28%?

Perhaps.

By: SteveH

SteveH — Wed, 16 May 2007 17:04:58 +0000

“As the category of craft beer keeps evolving, people want to try newer bolder products,”

Are those the same “people” quoted at the start of this article? The ones who wouldn’t know 28% from 7% in their beer?