Firestone Walker expands lineup, distribution

August 31st, 2010 | Posted by Real Beer

Firestone Walker Brewing Co. will soon offer its Proprietor’s Reserve Series outside of the brewery’s West Coast home. The series will be distributed, when available, in 22-ounce bottles as well as a very limited release of kegs.

The Proprietor’s Reserve Series includes Double Jack, a double IPA based off of Firestone’s award winning Union Jack IPA; Walker’s Reserve, a bottle-conditioned robust porter; Parabola, a barrel-aged Russian Imperial Stout; and Abacus, a barrel-aged barleywine, as well as their anniversary blend.

“Every brewer relishes testing the outer limits of their creativity and equipment,” FW brewmaster Matt Brynildson said for a press release. “We have been honing these beers for a while, but I wasn’t sure that we would ever produce them at any appreciable level. The brew team is fired up!”

This year’s anniversary beer, “14″, will be released in November, kicking off the Reserve Series. Double Jack and Walker’s Reserve will be released in January and be available year-round, while Parabola and Abacus are one-time limited releases for later in 2011.

Firestone Walker Brewing, based in Paso Robles, Calif., will also be sending its Proprietor’s Reserve Series east, said John Bryan, “Export” Director at Firestone Walker.

“The Reserve Series will be in States where we currently distribute (which includes New York, New Jersey and Virginia) and we are perusing other markets along the East Coast as beer becomes available,” he said.

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The Science of Smell

August 30th, 2010 | Posted by Jay Brooks

smell
NPR’s Science Friday had a show last week devoted to The Science of Smell. If you’ve ever taken tasting beer seriously, you know how important smell is to the flavor of beer (and everything else). Host Ira Flatow discussed Olfaction with research scientists Stuart Firestein and Donald Wilson. The show’s only a little under 18 minutes but is pretty interesting.

For example, twenty years ago [the field of olfaction] made the most important discovery in the modern era of olfaction, which “was the identification and cloning of a large family of receptors in our noses that mediate the sense of smell that act like a lock. If you think of it, odor is a key, and when they fit together, the brain is clued in to the fact that this odor is out there somehow. And this identification of this large, large family of genes, a thousand of them in many animals, as many as 450 in us, mediates this smell.

This turns out to be “the largest gene family in the mammalian genome. The mammalian genome, typically, we think consists of about 25,000 genes. So in a mouse, it’s about 5 percent of the genes and even in us, it’s almost 2 percent. About one out of every 50 genes in your genome was devoted to your nose.”

And here’s a later revealing exchange, from the transcript:

Dr. FIRESTEIN: I think we use our nose a lot more than most people believe. The biggest problem with our sense of smell or the feeling that we don’t have a good sense of smell is actually our bipedalism, the fact that we walk on two legs. And we have our noses stuck up here five or six feet in the air, when all the good odors are about eight or 10 inches off the ground. Or for example, as the case with other animals, they’re more willing to put their nose where the odors are, shall we say, delicately.

FLATOW: And well, we’ve always heard that animals like let’s pick out dogs, bloodhounds and things like that, that dogs are able to smell so much more sensitively than us in all different kinds of smells. Is that true?

Dr. FIRESTEIN: Well, it’s a good question. I mean, I often say to people who ask me that question, if they have such a good sense of smell, why do they think they do that greeting thing that they do?

Dr. FIRESTEIN: You think you could do that from 10 feet away, you know?

FLATOW: Well, that’s true. They get right up there and sniff you.

Dr. FIRESTEIN: Boy, they sure do.

FLATOW: So why do they need to be so close if they smell…

Dr. FIRESTEIN: Yes, well so some of this is behavioral, and a part of it, the another way to show that, I think, for humans, is that we actually have very sophisticated palate, for example, for food, much more than many other animals and we know that most of flavor is really olfaction.

And here’s another interesting exchange about the specifics of our sense of smell, insert “beer” in the place of “coffee” and the process of judging beer critically works the same way.

FLATOW: Don Wilson, tell us what happens what is connected to our noses in the sensory? What goes on in the brain when we smell something?

Dr. WILSON: Well, it’s actually really exciting because – so these you mentioned the ABCs of olfaction. I think that’s a good analogy because these hundreds of different receptors that Stuart just mentioned essentially are recognizing different features of a molecule. You don’t have — for most of odors, you don’t have a receptor for that particular odor. You don’t have a coffee receptor or a vanilla or a strawberry receptor. You have receptors that are recognizing small pieces of the molecules that you’re inhaling, and the aroma of coffee, for example, is made up of hundreds of different molecules.

So what the brain then has to do is make sense of this pattern of input that’s coming in: I’ve got receptors A, B and C activated when I smell this odor, and I’ve got receptors B, C, D and E activated when I smell this other odor. And what we’ve found is that what the brain is really doing with the olfactory cortex and the early parts of the olfactory system are doing is letting those features into what we and others would consider something like an odor object, so that you perceive now a coffee aroma from all of these individual features that you’ve inhaled. And, in fact, once you’ve perceived that coffee aroma, you really can’t pick out that, you know, there’s a really good ethyl ester in my Starbucks today or something – you really have an object that you can’t break down into different components. So that’s what the brain is doing.

And we know that part of that building of the object, that synthetic processing of all these features, is heavily dependent on memory. So you learn to put these features together and experience this odor the first time. So it’s really a – in some ways, olfaction seems really simple. They suck a molecule up my nose and it binds to a receptor and so I must know what I’ve just inhaled. But, in fact, it’s a fairly complex process where it’s akin to object perception and other sensory systems.

FLATOW: Does the fact that it elicits such strong memories — you know, so you can a smell from 40 years ago or something. Is it because — are they close together, the centers for smell and memory in the brain?

Dr. WILSON: Well, in humans, it’s — in some ways, the olfactory cortex is really enveloped by — embraced by parts of the brain that are important for emotion and memory. There are direct reciprocal connections between the olfactory system and the amygdala and hippocampus, these parts that are important for emotion and memory. So – and we think that as you’re putting these features together to make this perceptual object, the brain and the cortex is also sort of listening to the context of which I’m smelling it, maybe the emotions that I’m having as I’m smelling it. And those can, in fact, we think can become an integral part of the percept itself. So it not only becomes difficult to say what the molecules were within that coffee aroma, but it also becomes difficult to isolate the emotional responses you’re having with that same odor.

After that they go on about memory and aromas, and then take calls from listeners. You can also hear the entire discussion below or at Science Friday’s website (or download it below or at NPR) and also see the full transcript.


download mp3: mp3 download

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In UK, pubs still the place to talk

August 26th, 2010 | Posted by Real Beer

A survey commissioned by Courage Beer suggests drinkers in Britain still consider the pub the best place outside of home for conversation.

From the press release:

Fifty percent of those quizzed have made new friends by talking to people in the pub, and the pub (43%) is also the place where you are most likely to strike up a conversation with a stranger, followed by long haul flights (38%) and nightclubs (27%).

Britain as a nation of chatterboxes with the average person having 27 conversations every day, lasting an average of 10 minutes each. That adds up to a massive 4.5 hours a day or nearly 100,000 hours or 68 days – every year.

The Courage Beer Conversations survey of 3,000 British adults for Courage Beer found that Geordies are the UK’s most gregarious with the North East weighing in with an average of 33 conversations per day – closely followed by the Welsh on 32, whilst the Northern Irish are least outgoing with an average of 22 conversations every day.

However, whilst the survey illustrates our convivial nature, the survey also points to a worrying aspect of Britain’s sociability with 43% of our daily conversations deemed pointless.

Those questioned were split on whether modern technology has caused the art of conversation to wane in recent years with 52% believing people don’t talk face to face any more, whilst 48% think technology means we actually talk more, but through a different medium.

Only a third of people count the conversations they have on social networks such as Twitter and Facebook as ‘proper conversations’.

Over 63% of those asked think the younger generation has lost the art of conversation, either as a result of technology making young people lazy (30%) or making them less forthcoming when it comes to others (33%).

Other highlights of the survey include:

  • Humour and honesty were deemed the most important elements of a meaningful conversation to those questioned with a combined split of over 60% followed by ‘Getting a different point of view’ (26%) and ‘Learning new facts’ (12%).
  • Marriage & relationships (74%) head the list of conversation topics that Brits consider meaningful, closely followed by money (60%) and work/ job happiness (55%). Politics comes in fourth at 34%, followed by food & drink (27%) and religion and property prices on 22%.
  • Whilst Britain seems to a companionable nation it appears we don’t appear to be natural socialisers with 64% of Brits finding it hard to make conversations. Weekend plans are the main saviour of these faltering conversations (45%) followed by that trusty backstop, the weather (35%) and the news (30%).
  • Britain’s focus on work is reflected in the fact that we are just as likely to have a meaningful conversation on a daily basis with a friend (56%) as work colleague (57%) although reassuringly both trail behind partner or spouse on 74%.
  • Theodore Zeldin CBE, highly respected lecturer, historian, philosopher and author of ‘Conversation; How talk can change our lives’ and of An Intimate History of Humanity said “Conversation is a meeting of minds. When minds meet, they don’t just exchange facts: they transform them, reshape them, draw different implications from them, engage in new trains of thought. The pub has had a unique role in British society as the incubator of talk of many kinds. Now that technology is encouraging less face to face interaction, the pub has the opportunity to develop new forms of conversation and of social interaction.”

    Quite a bit there to talk about.

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    Burton-on-Trent to host 2011 Brewing Industry Awards

    August 24th, 2010 | Posted by Real Beer

    The recently-opened National Brewery Center in Burton-on-Trent will host the 2011 Brewing Industry International Awards. That will be followed immediately by a new Festival of Beer showcasing many of the participating beers.

    The National Brewery Center, which opened in May this year, was an “obvious candidate” to host the competition, said Ruth Evans, chief executive of Brewing Technology Services, organizers of the Brewing Awards. She said, “We are delighted to be holding the 2011 Awards at this new and very appropriate venue which can accommodate not only the competition but the Festival of Beer. Brewers taking part in the awards now have an opportunity to promote their beer to consumers, which hasn’t been a feature of previous competitions and we’re sure will lead to more entries from brewers and brand owners around the globe.”

    Entries to the competition are now open on the Brewing Awards website. Deadline to enter is Dec. 31.

    The Brewing Awards judging takes place Feb. 9-11, with bronze, silver and gold class winners announced in Burton on the last day. The category winners – selected from the gold winners for each class – will be revealed at a separate awards ceremony April 12 at the BFBi annual lunch at London Guildhall.

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    Stella 9-Point Pour now online game

    August 20th, 2010 | Posted by Real Beer

    Stella Artois’ World Draught Masters competition has begun, and this year allows contestants to enter online.

    The U.S. finals for the competition, now in its 14th year, are set for Sept. 17 in Boston. The winner earns a spot in the 2010 Stella Artois World Draught Masters final in Old Billingsgate, London Oct. 28. Fifteen of the 16 U.S. finalists will come from live regional competitions with one wild-card participant randomly chosen from the top 25 national scorers in the interactive 9-Step Pouring Ritual game found at www.DraughtMasterUSA.com.

    “A perfect pour is fundamental to experiencing the perfect Stella Artois,” said Alexander Lambrecht, global marketing manager for Stella Artois. “The brand’s time-honored 9-Step Pouring Ritual helps ensure all adults around the world are served as they have been in Belgium for more than 600 years. Belgium’s gold-standard lager should only be poured one way, and it is important that all those who enjoy Stella Artois pay as much attention to serving it as we do to making it.”

    Regional competition began this week in Tampa and continues into September.

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    Rare Beer Tasting II – tickets remain

    August 17th, 2010 | Posted by Real Beer

    Rick Lyke, founder of Pints for Prostates, has announced the 26-beer menu for Denver Rare Beer Tasting II on Sept. 17. It includes beers not available commercially or ones consumers often line up overnight in order to buy.

    A few tickets remain available for the tasting from 1 p.m. to 4 p.m. at Wynkoop Brewing in Denver. Only 500 tickets ($80 each) will be sold and may be purchased through eTix.

    Beers scheduled to be poured are: Alaskan Whiskey Barrel-Aged Smoked Porter; Avery Quinquepartite; Bell’s Eccentric Ale 2004; Big Sky Barrel-Aged Ivan the Terrible; Samuel Adams Cosmic Mother Funk; Brooklyn Reinschweinsgebot; The Bruery Melange #3; Cascade Noyeaux Sour Ale; Cigar City White Oak-Aged Jai Alai India Pale Ale; Deschutes Black Butte XXII; Dogfish Head Namaste; Foothills 2009 Sexual Chocolate; Founders Nemesis; Goose Island Bourbon Barrel Coffee Stout; Great Divide Flanders Red; Jolly Pumpkin Biere de Goord; New Belgium Tart Lychee; Pike Tripel Kriek; Rogue 21 Ale; Russian River Temptation; Sierra Nevada Sierra Nevada Brandy Barrel-Aged Belgian Trippel; Stone Collaboration ESB; Three Floyds Dark Lord; Upstream 2006 Gueuze; Weyerbacher Decadence; and Wynkoop Orville.33.

    Admission includes samples of 26 beers, hors d’oeuvres, a commemorative tasting glass, event program and the chance to meet the men and women who created the beers.

    The tasting will benefit Pints for Prostates, grassroots effort to raise awareness among men of the importance of regular prostate health screenings and PSA testing.

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    MillerCoors specialty company swings into action

    August 16th, 2010 | Posted by Stan Hieronymus

    MillerCoors has announced that it will call its new company focused and craft and import beers “Tenth and Blake Beer Company.”

    “This is a unique and exciting period in the beer business,” Tom Cardella, the company’s CEO, said for a press release. “With the added focus on our craft and import brands and the talent within our brewing network, Tenth and Blake Beer Company has the opportunity to make an impact and continue to help grow this segment. We’re made up of passionate brewers and merchants of the world’s finest specialty brews, and we look forward to celebrating the joy of beer with beer drinkers throughout the U.S.”

    The press released explained the name was chosen because:

    * The 10th Street Brewery in Milwaukee brews Leinenkugel’s and various specialty beers.

    * Blake Street in Denver is home to the Blue Moon Brewing Company and Sandlot Brewery within Coors Field.

    These facilities “will be primary sources of many of the company’s brews, while serving as incubators of ideas and future beers.”

    The company list its current roster of beers on its Facebook page: Blue Moon, Leinenkugel’s, Pilsner Urquell, Peroni, Killian’s, Henry Weinhard’s, Grolsch, Tyskie, Lech, Cristal, Cusquena, Aguila, Batch 19, Kasteel Cru, AC Golden brands (Herman Joseph’s, Winterfest, Colorado Native) and Sandlot brands (Brewmaster’s Special, Ski Brews, Barmen, Championship Amber Ale, Right Field Red, Slugger Stout, Power Alley ESB).

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