The billion dollar impact of homebrewing

September 22nd, 2016 | Posted by Real Beer

Research by the American Homebrewers Association suggests that the total impact of homebrewing on the American economy was $1.225 billion in 2015, and that homebrewing created 11,672 jobs.

An AHA survey found that 815 shops sold home beverage-making supplies to the nation’s estimated 1.2 million homebrewers in 2015, with collective revenues estimated at $764 million. However, Brewers Association economist Bart Watson explained that measurers only part of the contribution to the economy.

“To estimate the total impact of that spending, we need to think about all the other ripples those dollars create,” he wrote at the AHA website. “Equipment suppliers buy raw materials to make the equipment. Homebrewing shops employ people, and those employees spend money. This is called the ‘multiplier effect.’ Retail multipliers are typically lower than those in manufacturing industries, but they can still add 20% to the total impact.

“To estimate the total impact, I put these spending numbers into economic impact modeling software called IMPLAN. For simplicity, I assigned the $764 million to a retail category that includes hobby shops. In addition, I put $50 million in building material and garden supply stores (I’m sure some of you have bought homebrew supplies at Home Depot) and another $50 million in food and beverage stores. The final $136 million I evenly divided between hotels, travel, restaurants, and entertainment (to estimate travel and other expenses).”

The AHA is a division of the Brewers Association.

Share and Enjoy:
 
  • Digg
  • del.icio.us
  • Furl
  • StumbleUpon
  • YahooMyWeb

Tenth & Blake acquires Hop Valley Brewing

July 29th, 2016 | Posted by Real Beer

Tenth and Blake Beer Company, the craft and import division of MillerCoors, announced today an agreement to obtain a majority interest in Eugene, Ore.-based Hop Valley Brewing Company.

“We are very proud of what we have achieved to date, and even more excited about the future for our company and our employees,” co-founder Chuck Hare in a press release announcing the deal. “From the get-go, it has always been about the beer, and we are looking forward to working with Tenth and Blake to get our beers – made right here – to even more consumers.”

Hop Valley sold 38,500 barrels in 2015 and is on track to make 60,000 barrels in 2016, selling its beer in Oregon, Washington, California, Idaho and Vermont.

“We’re thrilled to join forces with the Hop Valley team, to add an incredible roster of brands that complement our portfolio perfectly,” said Scott Whitley, president and CEO of Tenth and Blake. “I’m looking forward to working with Chuck and his team to support the continued growth and success of their innovative IPAs and award-winning beers.”

Last week Tenth and Blake announced it had acquired the majority interest in Terrapin Beer Company, a Georgia brewery it already had a minority stake in. Its porfolio also includes Blue Moon Brewing Company, Jacob Leinenkugel Brewing Company, and Saint Archer Brewing Company.

Hop Valley Brewing Company will operate as a separate business unit of Tenth and Blake. The management team at Hop Valley will continue to lead the business and will retain an ownership interest.

Share and Enjoy:
 
  • Digg
  • del.icio.us
  • Furl
  • StumbleUpon
  • YahooMyWeb

Plunging pound endangers AB InBev-Miller deal

July 26th, 2016 | Posted by Real Beer

Anheuser-Busch InBev has increased its offer for SABMiller because the decline in the value of the British pound has made the deal less attractive to SABMiller shareholders. AB InBev raised the cash-only component of its offer to 44 pounds per share to 45 pounds per share.

Previously it appeared the approval from the U.S. Justice Department, which came last week, was the biggest obstacle the deal faced. SABMiller said that its board “will meet in due course formally to review” the new deal.

Share and Enjoy:
 
  • Digg
  • del.icio.us
  • Furl
  • StumbleUpon
  • YahooMyWeb

US OKs AB InBev-SABMiller deal

July 20th, 2016 | Posted by Real Beer

Anheuser-Busch InBev has won U.S. antitrust approval for its takeover of SABMiller. Bloomberg News reports the company will sell SABMiller’s stake in MillerCoors and refrain from practices that restrict distribution of smaller, competing brands, according to a court filing Wednesday in Washington.

AB InBev will be required to seek DOJ review of any future acquisitions of beer distributors or craft beer brands. “The remedy we secured will help preserve and promote competition in the multi-billion dollar U.S. beer industry,” said Deputy Assistant Attorney General Sonia Pfaffenroth of the Justice Department’s Antitrust Division.

Following the announcement, Bob Pease, president and CEO of the Brewers Association, released the following statement:

“Today’s decision by the Department of Justice (DOJ) to approve the acquisition of SABMiller by ABI stipulates many of the safeguards the Brewers Association requested to preserve fair competition and access to market for America’s small and independent craft brewers.

“While we continue to believe that the merger of the world’s two largest brewers is bad for both the beer industry and consumers, the DOJ’s significant requirements, including the termination of incentive programs such as the Voluntary Anheuser Busch Incentive for Performance Program (VAIP), a cap on ABI’s self-distribution volume and other measures to protect distributor independence, appear to address some of our major apprehensions with the merger. With effective enforcement of these provisions, small brewers can rely on their independent distributor partners to access the market. This will help ensure that beer enthusiasts can continue to enjoy a vast variety of options from the more than 4,600 breweries in the U.S.

“The Brewers Association will closely examine the consent decree and compliance with its provisions, as well as monitor ABI’s actions, specifically with regard to the acquisition of independent craft brewers. We remain concerned about how past, pending and future acquisitions may shift the dynamics of the current beer market. We will continue to encourage the DOJ to monitor and, where necessary, take action to remedy any anticompetitive effects of ABI’s behavior in the U.S.”

AB InBev still needs clearance from China before the deal can close. Last month, people familiar with the matter told Bloomberg News that Chinese officials were close to an agreement after the companies agreed to divest the maker of Snow beer, the world’s top-selling brand.

Share and Enjoy:
 
  • Digg
  • del.icio.us
  • Furl
  • StumbleUpon
  • YahooMyWeb

Miller takes majority stake in Terrapin Beer

July 20th, 2016 | Posted by Real Beer

Tenth and Blake Beer Company, a division of MillerCoors, announced an agreement to acquire a majority interest in Terrapin Beer Company. Tenth and Blake has owned a minority interest in the Georgia brewery since 2012.

“Bringing Tenth and Blake on years ago allowed us to get to know each other better and realize the incredible potential of becoming a majority-owned partner with Tenth and Blake and MillerCoors,” Terrapin co-founder said Brian “Spike” Buckowski said in a press release. “With Tenth and Blake’s dedication to helping us grow and their passion for creating high-quality craft beers, we knew it would be the perfect partnership. We look forward to continuing to create innovative beers to share with beer lovers nationwide.”

Terrapin Beer Company will operate as a business unit of Tenth and Blake. Terrapin’s management and team will remain.

“The team at Terrapin is so passionate and committed to brewing such terrific beers that we are thrilled to welcome them deeper into the Tenth and Blake family,” said Scott Whitley, president and CEO of Tenth and Blake. “As owners, our job is to work collaboratively with their team to support their continued success with their innovative, award-winning beers that complement our portfolio perfectly.”

The other components of the Tenth and Blake portfolio include Blue Moon Brewing Company, Jacob Leinenkugel Brewing Company and Saint Archer Brewing Company.

Share and Enjoy:
 
  • Digg
  • del.icio.us
  • Furl
  • StumbleUpon
  • YahooMyWeb

Newest Game of Thrones beer called Valar Dohaeris

July 19th, 2016 | Posted by Real Beer

Games of Thrones Valar Dohaeris Tripel AleBrewery Ommegang has introduced the newest beer in its Games of Thrones series and will also bring back another. Valar Dohaeris Tripel Ale is the latest beer in the series, and will be available in a variety of different packages as well as alongside previously released sister-brew Valar Morghulis.

Fans of Game of Thrones know that “Valar Morghulis” means “All Men Must Die” in High Valyrian and is traditionally answered with the phrase “Valar Dohaeris,” which means “All Men Must Serve.” Label art for both bottles features the two-headed coin, given to Arya Stark by Jaqen H’ghar, which gained her passage to Braavos at the end of Season 5. Arya spent most of Season 6 in Braavos training to become a faceless assassin, making the naming of the latest beer and the decision to re-release Valar Morghulis a no-brainer.

“Of the classic Belgian styles, the dubbel and the tripel are two of our favorites to brew, and both are styles we’re particularly well known for,” Ommegang brewmaster Phil Leinhart said for a company press release. “I love the idea of releasing them together side-by-side. It is such a great way to experience them. They are also pretty hearty and should age nicely over time, so fans can stock up to last them through the winter and to fill the void until next season.”

Share and Enjoy:
 
  • Digg
  • del.icio.us
  • Furl
  • StumbleUpon
  • YahooMyWeb

Lagunitas buys stake in three smaller breweries

June 29th, 2016 | Posted by Real Beer

Lagunitas Brewing announced that it is taking a stake in three breweries in different parts of the country and it will open up buildings in Portland, Oregon, and San Diego that nonprofits can use for fundraisers. Financial terms of the investments were not disclosed. The purchases were all funded by Lagunitas and did not require any capital outlay from Heineken, which bought a 50 percent share of Lagunitas last year.

In an interview with the Chicago Tribune, Lagunitas founder Tony Magee said, “I would call it expansion. In consolidation, you’re looking for synergies and bringing efficiencies and trying to shrink the pool of competitors. This is really about all of us expanding our experience base, our understanding of things and growing our businesses at the same time.”

The stakes are in Southend Brewery and Smokehouse in Charleston, S.C., Independence Brewing Co. in Austin, Texas, and Moonlight Brewing in Santa Rosa, Calif.

“These aren’t conquests … it’s not for scale,” Magee told a local newspaper. “This a thread to make more local connections.”

Moonlight founder Brian Hunt said the opportunity “to secure Moonlight’s future into the next generation” was the driving factor along with his friendship of Magee, who he has known since 1993.

“I’m almost 60 now and I don’t know how long I’m going to keep doing this,” said Hunt. “I got other things going on my life. I don’t want to run a brewery until the day I fall under.”

When asked by the Tribune if there would be more deals, Magee answered, “Oh, yeah. I want to do more than three. I want to make a bunch of these relationships. This is a beginning, not an end point of anything.”

Share and Enjoy:
 
  • Digg
  • del.icio.us
  • Furl
  • StumbleUpon
  • YahooMyWeb