Here are some headlines from past years:
Do you see a trend here? At some point this doesn’t look like news. Craft beer is not a novelty. (That doesn’t mean we should be complacent, or quit beating the drum to make the beers we like even more readily available.) That’s a good thing.
The Brewers Association, having already announced that craft beer volume sales were up 11.7% in 2006 yesterday issued a press release stating that scan data from Information Resources Inc. shows craft beer with a 17.8% increase in supermarket sales for 2006.
Those are dollar sales, not volume sales. Dollar sales now account for 6% in stores that IRI tracks, and predictions are that number will reach 7% this year. Next week at the Craft Brewers Conference in Austin the topic of one panel discussion is: “Funding and Developing Capital to Get to 10% Share.” Just a few years ago the discussion was if craft beer could get to 10%.
And with craft brewers headed to Texas, this news arrived today: First quarter sales for Houston-based Saint Arnold Brewing were up approximately 35% from a year ago.
â€œThe Texas beer market used to consider craft beers a novelty, but in recent years beer drinkers throughout the state have been trying and adopting more flavorful beers,â€ said brewery founder Brock Wagner. â€œWe are gratified in seeing how many Texans are embracing both the local and craft aspects of our brews.â€