Tired of messing around with lime and salt every time you want to drink a Corona?
Miller Brewing wants to make your life easier. Aiming at the Hispanic market, Miller is introducing a beer already flavored with lime and salt.
Miller Chill, modeled after a popular style of Mexican beer called a “chelada,” will be test marketed throughout Florida, Texas, Arizona, New Mexico and San Diego, said Pete Marino, a spokesman for the Milwaukee-based brewer. The company hopes to eventually expand the line nationwide, he said.
The lime green bottles feature green and silver modular designs reminiscent of Aztec art, with the word “Chill” in bold black letters across the front and “Chelada style” below.
Update: Miller Chill goes national.