Milwaukee-based Joseph Schlitz Brewing Company was America’s top brewer through the first half of the 20th century. Their flagship beer, Schlitz, “the beer that made Milwaukee famous,” an iconic American-style lager.
Then, through a series of bad business decisions, including a disastrous ad campaign, dubbed the “Drink Schlitz or I’ll kill you” campaign, led to the downfall of America’s biggest beer brand. It’s known as the “Schlitz mistake.”
The Secret History of Presidents and Beer
Americans love leaders who look like someone they’d get a beer with — no matter how ambiguous that description is.
When Anthony Bourdain sat down with President Barack Obama for dinner and a beer in 2016, the President shared he rarely slips out of the White House for a beer he had something better…White House homebrew.
The Busch Beer Family is Getting Its Own MTV Reality Show
Less than a year ago, Billy Busch Sr. shuttered Kräftig, now the Busch beer family is back, with a TV show.
According to People magazine, Busch Sr. and his family will be starring in a new reality series, “The Busch Family Brewed,” (March 5, at 9 p.m. ET on MTV.) The show will offer an intimate look into the Busch family’s home life, as Busch Sr., his wife Christi, and their seven children “break ground on a new craft brewery on their property”.
Get a Sneak Peek Inside a Legendary Amaro Distillery
“This is the magic behind Amaro Montenegro — starting from something disgusting and getting something beautiful,” Matteo Bonoli says, gazing at a beaker of dark, viscous liquid in his hand. The aroma is complex, syrupy, and redolent of molasses.
What could possibly be better than a blend of beer and song? Enter Beer Choir Twin Cities, a chapter of the national Beer Choir Movement that pairs local beer and breweries with the impossible enthusiasm of song.
Via Twin Cities PBS
An Alternative History of Chicha, the Ancient Peruvian Corn Beer (Not) Made With Human Saliva
Chicha de jora, or “chicha”, is a corn-based brew originating in southern Peru. Ancient in origin, found on street corners and in municipal markets in the Andean regions of Peru and Bolivia. There vendors pour it in repurposed plastic soda bottles to go, or ladle it into pint glasses for passersby to guzzle on the sidewalk.
To celebrate the launch of its new pale ale called Ice Breaker, UK brewery Greene King installed an igloo with lickable frozen beer blocks in London’s Southwark.
Via the Drinks Business
Space X prepares to launch AB InBev batch of barley into space today.
Via The Drinks Business
Victoria Beer Society releases schedule for 2020 beer week
The Victoria Beer Society announced its schedule for the annual 2020 Victoria Beer Week, unleashing nine days of beer-themed events and activities for local brew-enthusiasts.
Via Victoria News
Beer Lovers — Book One of These “Beercations” For Your Next Getaway
Are you in the mood to visit a brewery or two for your next vacation adventure? T&A has some ideas for destinations with plenty of craft breweries and other features that make for a worthy beercation. Several of these cities are known for their beer production, but there are a few up-and-coming beer cities on this list. With this bit of inspiration and a little planning, you’ll find your own favorite beercation destination.
Via Travel and Leisure
Ever seen a keg tree the size of a two-story house?
Wanna sit in Santa’s sleigh?
Well those are just some of the great attractions at pyramids second annual Keg Tree Lighting Party, happening this Saturday at the Alehouse.
1201 1st Ave S
Seattle, WA 98134
Time: 5 – 9pm
Lighting Ceremony Starts: 6pm
Want insider Portland beer news delivered straight to your phone? The Oregonian’s beer guy is here for you
Is your first thought when you hit a new city: “What are the good breweries here?”
Andre Meunier, the Oregonian/OregonLive’s beer writer, is using this cool new service called Subtext to deliver beer news straight to your phone. Go here and sign up to get alerts from me about all things Portland and Oregon beer.
Everything Worth Drinking in Seattle, According to Anu Apte and Chris Elford
Here, Anu and Chris take a break from managing their combined five properties to explore the best Seattle has to offer.
The oldest beer choir chapter in the country switched things up Sunday afternoon and turned into a cider choir.
The Atomic Chapter sang from 3pm to 5:30pm at Goose Ridge Estate Vineyards and Winery.
Via KEPR TV
Popularity forces Bent Shovel to seek new rural Clackamas County taproom
Bent Shovel Brewing, a small, family-operated brewery started four years ago in rural Clackamas County, has grown to the point of being forced to shut down its retail operation because too many vehicles are traveling to its popular red-barn taproom.
Via Oregon Live