Initially words failed Me…”Miller Lite launches beer can with TV antenna”
I wasn’t really sure how to respond to this “beer innovation”
Not since the “Turn your beer bottle into glassware” (birthed by the Jelly glass movement of the 60’s of course) has such out of the box thinking been launched on an unsuspecting populace. My question is, do I have to drink the beer to use it?
Actually its not just any can, and you have to sign up to win this little gem so you can proudly display it, along with your other major awards, for all your friends to see.
Find out more Via The Drinks Business
Just for fun
Mozart’s Favorite Summer Beer, Lost for 100 Years, Is Resurrected in Denver
I’m told fans of historic beer styles have been waiting a long time for the return of Horner Bier. Sure, why not, I’m always ready to try something new and this has a great back story.
Seedstock Brewery has resuscitated Horner Bier, which can now join the ranks of German styles like Merseburger, Broyhan, and Berliner Braunbier. Andreas Krennmair, author of a book on how to brew forgotten Old World beer styles, says he hasn’t yet seen a commercial version of Horner beer. “It seems to be a beer style that sounds interesting and unusual, but at the same time is probably too strange for brewers to even attempt to brew it,” Krennmair says.
Really? Has he seen the American Craft Beer market? Voodoo Donut? Oyster Stout? Beard Beer? Need I go on? If this is too strange I’ve got to try it.
Molson Coors joint venture unveils cannabis drinks
Truss Beverage Co, a joint venture between Molson Coors and cannabis company Hexo Corp, has unveiled a line of cannabis-based non-alcoholic drinks in Canada.
Via The Drinks Business
English Pub Installs an Electric Fence to Maintain Social Distancing
Restaurant and bar owners worldwide are rapidly innovating to accommodate social distancing requirements in their establishments. One pub landlord has a crafty solution, and it’s positively … electric. Johnny McFadden, landlord of The Star Inn in Cornwall, England, installed an electric fence in his pub to maintain a safe distance between pub goers and his staff. McFadden devised the solution after previous efforts to stop crowding around the bar using floor tape proved unsuccessful, he told Cornwall Live.
Via VinepairVia VinepairVia Vinepair
Photo credit: BBC/YouTube
SUNTORY Explores Protective Headgear for Drinking – Japanese drinks group Suntory is designing different forms of protective headgear and face coverings that will allow for safe drinking in pubs and bars.
A mask with a remote control mouth has been developed by inventors in Israel that lets diners eat food without removing the protective facial covering, potentially allowing people to eat out during the coronavirus pandemic.
Seven Other unusual approaches to social distancing in hospitality include pool noodle hats and designer dining lampshades.
He went looking for trouble and by god he found it…
Man fined after drinking carrot juice from beer can to ‘test’ no-alcohol policy
A man from High Wycombe has been given a £8,000 fine after drinking carrot juice from a Foster’s beer can to “test” the police on their knowledge of the rules in a no-alcohol zone.
Via The Drinks Business
Your Dog Could Be on This Label!
Want your dog on a beer label? Heater Allen Brewery is again raffling off the chance to place your pooch’s pic on their Sandy Paws label! All raffle proceeds benefit the Oregon Brewers Guild. Here’s a look at the 2019 Sandy Paws label….this could be your dog! Get your raffle tickets today – $25 for a single entry or five entries for $100. Click the “Buy Tickets” button to purchase.
US brewery seeks ‘chief hiking officer’ to complete Appalachian Trail for $20,000
Devil’s Backbone in Lexington, Virginia, is accepting applications for a “Chief Hiking Officer” to thru-hike all 2,190 miles from Georgia to Maine next year.
Enter at DBBC
Join Crafty Cask as they bring craft winery, distillery, brewery, and cider house tastings to you at home through our virtual tasting experiences. You’ll learn about the specific type of tipple they’re sipping on for each event, get introduced to amazing craft makers from around the country, and often hear from the makers and other industry professionals themselves. And, of course, you’ll get a chance to ask questions, meet new friends, and support these amazing small craft businesses directly. Check out their calendar of events and join any or all!
Via The Craft Cask
As the World Shelters in Place, Rare Beer Lovers Raid Their Collections
By EVAN RAIL
The other night, I did something unusual: I opened a 2009 bottle of 3 Fonteinen Oude Geuze.
The weird part wasn’t that I chose a spontaneously fermented beer from Belgium: Although I do mostly consume Czech lagers, I happily drink most styles. But that particular beer from my own cellar was one that dated from before the 2009 disaster that shuttered one of Belgium’s favorite lambic breweries for several years. It was not just from Belgium. It was not just sour. It was not just old. It was a truly rare bottle from a different era, one of a very limited number that remain anywhere, and a real collector’s item among connoisseurs.
The Hagerstown winery employs Soda Pup for doggy curbside delivery
Via The Herald-Mail
The maker of saké brand Dassai, Asahi Shuzo Co., has asked the Japan Century Symphony Orchestra to compose a piece of music that will be played in the brewery during the fermentation and maturation processes. The song, to be written by composer Kaoru Wada following a visit to the brewery, will be called Dassai-Megaki, and is expected to be completed by this summer.
Scottish Brewery BrewDog reported the theft of an entire trailer load of beer, worth £150,000, from a motorway service station in Cheshire.
In a tweet on March 24th, BrewDog co-founder James Watt explained that the crime occurred on the way to the brewer’s online distribution center.
The beer, believed to be cans of Punk IPA, was taken from the trailer while it was parked at the Moto Lymm services in Cheshire on Tuesday at around 7:45am.
Really? 7:45 in the morning (rush hour most places) and no one saw a team of crooks unloading 26 pallets of beer from a truck parked at a gas station?
Watt said that there would be a temporary shortage of the beer online due to the theft, but said every effort would be made to increase the stock.
BrewDog’s website is now showing the beer as in stock.
Budweiser has launched a new nitro lager with a corresponding ad campaign which encourages drinkers to shake their cans.
Ricard Marques, Budweiser’s vice-president of marketing, core and value brands, said: “Nitro Pour ritual adds some theatre and excitement to the traditional beer pour – offering something new without the sacrifice of the traditional Bud flavor they love.
Via the Drinks Business
Jonathan Warburton’s bakery business posted a £13.5 million loss last year due to falling wrapped bread sales. So he turned his attention to beer instead and partnered with sustainable brewer, Toast Ale, to create an IPA made with leftover crumpets. It’s the first non-baked product in Warburtons’ over 140 year history. The light session IPA is made by substituting leftover crumpets for the malted barley. The beers are being released as limited editions for now.
Via The Drinks Business