Archives for

Breweries

archives

New Belgium, Church Brew Works expanding

New Belgium Brewing Co. is planning a $21.5 million capital expansion after a 12% increase in sales last year. New Belgium will spend $11.5 million on the building and the remaining $10 million on new equipment, said Jim Spencer, director of engineering for New Belgium. “As we continue to grow, the only bottleneck we have for expansion is in our bottling capacity,” he said. New Belgium will brew about 400,000 barrels (comparable to more than 5 million cases) of beer in 2006, and with this expanson could grow to 800,000. [Rocky Mountain News]

– Pittsburgh brewery/restaurant Church Brew Works plans to quadruple its capacity. Church Brew Works first began offering its beers by the bottle last year. Sean Casey of CBW said he expects to grow production from around 6,000 cases last year to about 16,000 cases this year, eventually reaching 30,000 cases a year within the next few years. [Pittsburgh Businness Times]

archives

New style: IPA meets Hefeweizen

San Juan Brewing Co./Front Street Ale House in Washington has laid claiming to creating a new beer style: Ipa-weizen (prounced Ippa-weizen).

From the press release:

Remember back in the day, when Hefe-weizen was the beer to be quaffing? People’s tastes have changed over the years, now the brew to drink is I.P.A., even extra strength or double hopped IPAs. Not that we dwell on such things, but in a recent conversation about beer and such, an idea floated by, slowed down for a second, and a bit of it stuck. Why not combine the best of a crisp, fully hopped IPA, and the refreshing flavors of the summer’s first hefe-weizen, all in the same glass?

The resulting beer is fermented with Bavarian weizen yeast and hopped generously with both German and English varieties.

They named it

archives

A plea to save Latrobe’s brewery

Pardon the length of this post, but here is a letter sent to the president, vice president, and other board members at Anheuser-Busch Inc.

There’s also an online petitition to save the brewery.

To Whom It May Concern:

It was on Friday May 19, 2006, when I received a phone call from my father Richard Pavlik, who is a 22 year long employee of Latrobe Brewing Company, when I got the news. “The label was bought by Anheuser-Busch for $82 million.” I quickly asked about the future of his job in which he replied, “I have 60 days then I no longer have a job.” Immediately I broke down in tears for many reasons, one of which was my concern for the well-being of my parents and the effect this job loss will have on their lives. I have to admit that along with my sadness, I was very angry. “How could someone do this to, not only my father and the other 200+ employees of Latrobe Brewing Company, but to a whole community whose livelihood revolved around their pride and commitment to Latrobe Brewing Company-more specifically Rolling Rock beer.”

Despite my anger, I understand that Anheuser-Busch’s purchase of Rolling Rock was a decision based on business. However; I feel that this decision was made without an understanding of the devastating impact that the removal of Rolling Rock would have on the people of Latrobe and the surrounding communities. In addition, I feel that Anheuser-Busch may not have thought enough about how keeping Rolling Rock in Latrobe could help their own company from a business standpoint.

Ever since the announcement of Anheuser-Busch’s purchase of Rolling Rock and the plan to move it out of Latrobe, it’s as if a large dark cloud has settled over Latrobe. Not only has this decision gloomed the employees of Latrobe Brewing Company, but it has gloomed those who are also committed to the greatness that Rolling Rock brings to Latrobe. It feels as if someone took something so important out of our lives that we can never get back. I know that I am speaking for everyone who has pride in Rolling Rock when I say that we are truly hurt and devastated for this loss.

I found a noteworthy quote in an article dated March 30, 2006 from Anheuser-Busch. This article was titled ‘Who Would You Have A Beer With?’ Robert C. Lachky, executive vice president, global industry development, Anheuser-Busch Inc. is quoted saying that “Beer is about sharing moments and creating memories with good friends and family.” This quote could not be truer. Rolling Rock beer has allowed us to create these memories with our friends and family here in Latrobe. Though these moments and memories cannot be taken away, the opportunity to create more of them with our loved ones has been.

After Anheuser-Busch’s purchase of Rolling Rock, Mr. August A. Busch IV, president of Anheuser-Busch Inc. hit the nail head on when he was quoted for saying, “We have an ideal opportunity to grow this historic brand. This beer is not like others, and it’s consumer following is EQUALLY DISTINCTIVE.” It is apparent that Mr. Busch and other’s in Anheuser-Busch see Rolling Rock for what it is and for what THE PEOPLE OF LATROBE have made it. While Anheuser-Busch may be able to brew Rolling Rock beer using the same “time-honored” recipes, it is virtually impossible to replicate the committed employees of Latrobe Brewing Company and people of Latrobe, which go hand-in-hand with Rolling Rocks craftsmanship and heritage.
The history of Anheuser-Busch states that in 1864, Adolphus Busch joined the fledgling brewery that later became known as Anheuser-Busch. Though the early years were demanding, Mr. Adolphus Busch continued to have a keen vision for the success of the company. The history further indicates that the distinctive contributions made by each succeeding generations of the Anheuser-Busch family clearly show that the history of Anheuser-Busch isn’t a story about a company-it’s a story about people. People with dreams and perseverance. Like Anheuser-Busch, the story and history of Rolling Rock is not a story about a company, but a story about people. The Tito brother’s wanted a unique beer that could represent the heart and soul of Latrobe. As a result, Rolling Rock beer was introduced in 1939 and since that time, it has become more than a beer and a product of a company. Rolling Rock indeed became the heart and soul of the people of Latrobe. Telling someone that “I’m from Latrobe” is accompanied with an enormous sense of pride.

August Busch Sr.’s vision and determination to keep his company going during the Prohibition resembles the vision of the Latrobe Brewing Company employees and the people of Latrobe. We are determined to keep producing Rolling Rock beer in Latrobe where it belongs. History reports that August Busch Sr. was able to keep many of his skilled workers employed and his equipment up to date during the difficult time of the Prohibition. Obviously, he was able to see the importance of dedicated and skilled employees. I feel August Busch IV would be proud to employ the current workers at Latrobe Brewing Company. They are, indeed, highly skilled and committed to producing Rolling Rock. It is important to note that there has not been a labor dispute at the Latrobe Brewing Company in over 24 years. This is a clear indication of the dedication and loyalty of the employees in this establishment. Also during the Prohibition, Mr. Busch Sr. kept his equipment up to date. Likewise, recent additions and modifications to the equipment at Latrobe Brewing Company have been made to keep up with the demand of the highly sought after Rolling Rock beer in this competitive field.

After researching Anheuser-Busch’s history and values, I feel that a partnership with Rolling Rock, if kept in Latrobe, can be more beneficial for Anheuser-Busch as a company. The employees at Latrobe Brewing Company have these same values and commitment to the product that they make here.

Anheuser-Busch is known for, and prides itself, for their unique commitment to their belief statement, mission, and values. In fact, the Anheuser-Busch web-site relates that these values are “a concern for people, communities, and the environment.” I am asking that you please follow these values and show your support for our people and our community whose lives and passion revolve around having Rolling Rock Beer brewed in Latrobe. Please rethink your decision of taking the pride and passion out of our lives.

Anheuser-Busch Companies, Inc. Statement of Beliefs includes the following belief: The understanding that well-trained and motivated employees acting with the highest integrity are critical to our success. As a former part-time seasonal employee at Latrobe Brewing Company, I have witnessed first hand how the employees making Rolling Rock beer contribute to the company’s success through the dedication and pride the employees have in their jobs and the product they produce. I’ve also witnessed this dedication from retiree’s, such as Albert Pavlik my grandfather, who is a 35 year veteran of Latrobe Brewing Company.

Finally, The Vision of Anheuser-Busch states: Through all of our products, services and relationships, we will add to life’s enjoyment. We dedicated consumers of Rolling Rock beer and the employees of Latrobe Brewing Company understand how the product adds to life’s enjoyment. Please allow us to work together in Latrobe to accomplish the vision of Anheuser-Busch.

I sincerely thank you for your time,

Christina M. Gumola
Proud daughter of
Richard L. Pavlik-Employee of Latrobe Brewing Company

archives

Alaskan Brewing up for business awards

The Alaskan Brewing Company is a finalist in every category it entered in its first year competing for the Stevie Awards. Winners will be announced at the Fourth Annual American Business Awards in New York on June 12.

Citing innovative marketing programs and collateral materials, Alaskan Brewing is a finalist in four categories: Best Marketing Team, Best Creative Team, Best Marketer and Best Corporate Communicator.

Read more.

archives

Win a (beer) vacation in Brooklyn

Brooklyn Brewery has expanded its Brooklyn Vacation Sweepstakes to include residents from New York, Connecticut and New Jersey.

There will be 15 winners of the Aug. 26 VIP day in Brooklyn. Each winner can bring 5 friends. A limousine will pick up the winners and their friends at any location in New York City and bring them to the Brooklyn Brewery for a VIP tour with brewery founder Steve Hindy and brewmaster Garrett Oliver.

From the brewery, the group will travel to Coney Island for VIP tours of the New York Aquarium and Coney Island USA and rides of the world famous Cyclone Roller Coaster and Deno’s Wonder Wheel. They then will attend a Brooklyn Cyclones’ baseball game.

Upstate New York winners will be flown to New York by JetBlue Airlines.

At the ballpark, a winner will be drawn from among the 15 winners. The Grand Prize winner will get a Caribbean Vacation on Princess Cruise Lines.

archives archives

Schell Dark enjoys revival

Schell Dark is udergoing a bit of a revival in Minnesota’s Twin Cities. Call it a retro Pabst-related dark beer thing.

Launched in the 1970s, Schell’s Dark is what co-owner Marti describes as a drinkable dark beer. It’s sweet, smooth and creamy and lacks the bitterness that some dark beers have.

It’s done well with what advertising types call “independent influentials,” those who shun mainstream brands and embrace classics or originals. “There’s a group of people who like to discover old brands or unique brands that have a quirkiness to them,” said an agency account supervisor.

Schell certainly qualifies as an old brand. The New Ulm brewery is the second oldest still operating in the U.S.

[Via Minneapolis-St Paul Business Journal – free registration]

archives

Wisconsin’s Capital needs more room

With sales of Capital’s Island Wheat soaring, Capital Brewery in Wisconsin needs to expand. For now that means adding on to its current facility in Middleton.

Long term?

“It’s somewhere down the road,” brewery president Carl Nolen said. “It could be a year from now or three years from now. The way craft brewing is going these days, you just never know.”

Capital production rose 10% in 2005, to more than 16,000 barrels.

[Via The Capital Times]

archives

A-B goes it alone

The Associated Press examines why no other breweries are supporting Anheuser-Busch’s “Here’s to Beer” campaign.

Anheuser-Busch initially touted its “Here’s to Beer” campaign as a way for beer companies to set aside their differences and fight the common enemy of wine and spirits. The St. Louis brewer even sent a vice president around the country to drum up support for the campaign.

The response has been flat. No other brewer has pitched in money to help the effort. The Beer Institute trade group yanked its logo off the campaign after the first television ad ran during the Super Bowl.

“The reality of it is, this program really doesn’t need brewer support,” A-B vice president bob Lachky told the AP. “We kind of always envisioned this thing as being an Anheuser-Busch-led initiative.”

archives

Meet the hoppier Budweiser

The headline on the front page of the Wall Street Journal – “After Making Beer Ever Lighter, Anheuser Faces a New Palate” – nicely summarizes the story.

Alas, the link will work only if you are a subscriber, so you might want to look for today’s WSJ on the news stand.

Briefly, some of the revelations:

– From 1950 to 2004, the amount of malt used to brew a barrel of beer in the U.S. declined by nearly 27%, and the amount of hops in a barrel of beer declined by more than half. Part of that decrease is due to improvements in how brewers extract flavor from hops. Nonetheless, beer’s taste became steadily lighter.

– Over the past 20 years the IBU’s of most American-style lagers has declined from roughly 15-20 IBU’s to fewer than 10 today.

– Doug. Muhleman, A-B’s group vice president for brewing and technology, says the company didn’t set out to make the beers less bitter. He calls the change “creep,” the result of endlessly modifying the beer to allow for changes in ingredients, weather and consumer taste.

– In the early 1980s, August Busch III ordered that freshly brewed cans of Budweiser and Bud Light be cryogenically frozen, using technology typically employed in preserving human tissue. That means A-B employees can sit down and taste how Budweiser might have changed. For the story, Busch was able to taste cans from 1982, 1988, 1993, 1998 and 2003.

The sample cans demonstrate how “creep” works, the story explains. The difference in taste between two beers brewed five years apart is indistinguishable. Yet, the difference between the 1982 beer and the 2003 beer is distinct. “The bones are the same. It is the same structure,” Muhleman said. Overall, however, “the beers have gotten a little less bitter.”

Now, here’s the news:

“In a little-noticed move Anheuser is loath to discuss, the brewer recently added more hops to its beer.”

From the Journal:

Anheuser didn’t talk publicly about it, but the brewer also recently made changes in its brewing process to correct for over-lightening. In August 2003, Mr. Busch met with hops growers in Oregon and Washington and told them that Anheuser was planning to increase the proportion of hops used in its beers, according to several people who were there.

Mr. Busch confirms the account, saying in a written statement: “I told the growers of our desire to use more hops in our brewing for the purpose of delivering more amplitude and hop flavor in Budweiser.”

How abut that?

archives

Penn Brewery to expand

To celebrate their 20th anniversary, Penn Brewery in Pittsburgh – long an outstanding producer of German-style beers – is embarking on a half a million dollar project to expand the brewery. The expansion will allow the brewery to increase production by 100%. A new bottling line will be installed and most of the support systems used to produce the beer will also be upgraded.

The full press release.

archives

On Wisconsin beers

The World Beer Cup results have sparked plenty of conversation on the Internet. If your favorite breweries didn’t win anything it might be because they didn’t enter. You can’t be sure.

For instance, you might wonder, did SandLot Brewery at Coors Field, which won seven medals at the 2005 Great American Beer Festival, enter the World Beer Cup? (In this case we know the answer is yes.)

Or why in the world didn’t New Glarus Brewing in Wisconsin, a perennial winner at such competitions, win anything? We didn’t know the answer to that one until we saw this in The Capital Times:

Missing from this list of Wisconsin winners was the New Glarus Brewery, which chose not to enter this year.

“We have been so busy with our construction, which is kicking our butts, we just didn’t have time to get it together,” said brewery co-owner Deb Carey, whose husband, Dan, was honored this year by the Brewers Association for innovation in brewing and his commitment to the craft brewing industry.

Speaking of Wisconsin beers, the Beer Man in Appleton doesn’t pull any punches in reviewing a couple of new beers: Leinenkugel Sunset Wheat and Capital Island Wheat.

On Sunset Wheat:

I find it incomprehensible that professional brewers could make a beer that is so off, and it’s even more troubling that someone tasted this after it was finished and decided it could be sold. Something is not right with this scenario.

For the Capital beer it was more a matter of not living up to the brewery’s normally high standards:

The beer is just bland – there is nothing to pick out. It’s not malty and there is no hop flavor to speak of. The wheat component is negligible. This is a beer that will no doubt sell like hotcakes in Door County to tourists who want souvenirs, but that’s about it.

Credit to the Beer Man for being upfront about what he thinks about beers from his home state.

archives

New beers: American style

Dad’s Little Helper Malt Liquor. The Rogue press release points out “this ain’t your Dad’s malt liquor. Brewmaster John Maier has Roguerized the recipe by adding 40% Midwest corn, lightly hopping it with Oregon Crystal Hops, and then lagering it at a warmer temperature to help bring out the sweet, crisp flavors of the corn.” Sold in 22-ounce seriographed bottles with a label honoring Sonora Smart Dodd, who organized the first Father’s Day Celebration in 1910. 7% abv, 25 IBU.

Abita Strawberry Harvest Lager. The brewery on the north shore of Lake Pontchartrain used Louisiana strawberries to brew this seasonal. From the press release: “Ripe, red Louisiana strawberries are harvested at the peak of the season for Abita Strawberry Harvest Lager. Creating Abita Strawberry Harvest is a balancing act. We craft it carefully so that the fruit and beer flavors work together. You get the aroma and taste of the strawberry, while at the same time allowing the underlying beer to refresh and satisfy the palate the way it should. The sweetness and acidity of the berries adds to the crispness of the lager.”

Buzzsaw BrownBuzzSaw Brown. Deschutes Brewery calls its newest seasonal “an easy-drinking beer that is refreshing after a hard day’s work.” A modest 4.8%, it qualifies as something of a session beer but has a soothing restorative quality. Packed with a full range of deep rich flavors and brimming with nutty roastiness. Gentle bitterness nicely balances the caramel sweetness. 4.8%, 30 IBU.

Inversion IPA. Deschutes Brewery in Oregon has replaced Quail Springs IPA with this unapologetically Northwest-style IPA. Starting with plenty of floral/citrus character – dry hopped for seven days – it’s weighted toward hops end of the spectrum. Crystal and carastan malts keep it in balance, offering plenty of caramel character before a drying hop bitterness returns at the finish. 6.8% abv, 75 IBU.

Skinny Dip. New Belgium Brewing’s latest qualifies as a low calorie beer with 110 calories (7 grams of carbs) and recently won a taste test of similar beers in Men’s Health magazine. Spiced with Cascade hops and a touch of kaffir lime leaf. NBB calls it “a most revealing beverage.” Much like the previously released seasonal, Loft, including the kaffir lime.

Skinny Dip

Sea Dog Apricot Wheat Beer. Due from Sea Dog Brewing (a subsidiary of Shipyard Brewing) in May. “Fruit flavored beer and spirits are popular nationally and consumers are looking for innovative, refreshing flavors,” said Bruce Forsley, director of sales and marketing. 4.6% abv.

Broken Halo IPA. Widmer Brothers in Oregon launched its India Pale Ale the same week in history when Prohibition was repealed for beer on April 7, 1933. “I can’t think of a better way to celebrate 73 years of the freedom to enjoy beer than with our new Broken Halo IPA,” said Kurt Widmer. Hopped with Cascade and Columbus hops, the IPA was first offered as a seasonal, then a Brewmaster’s Release and now become a year-round beer. 6% abv, 45 IBU.

archives

Dogfish offers ‘Off-centered Films’

Dogfish Head in Delaware has announced a film competition. Like everything else from Dogfish it will be a little different.

We heartily believe in the DIY-grassroots-david- beats-goliath approach. And now we want to give independent-minded, aspiring filmmakers the chance to let their own freak-flags fly by making their own films that celebrate the perseverance of the underdog!

We want to incorporate as many different, individual, vignettes of the ‘little engines that could’ into the world of Dogfish Head and we want to celebrate filmmakers whose visions jibe with our own. In addition to the copious booty we will lay on first-through-third place annual winners, we will show many of the competition submissions online and in our pubs and breweries as well. Our goal is to build a short film competition that is as far from the mainstream as our 90 Minute I.P.A. is from Bud Light. So what are you waiting for? Crack open a cold on, pour it into a nice snifter, and let it come up to cellar temperature while you storyboard. Sip. Brainstorm. Sip again. Write dialogue. Sip again. Cast. Sip. Make that film. Good luck. Cheers.

Dogfish already has “Off-centered Films for Off-centered People,” properly described “as anti-ads lampooning the macho, misogynistic posturing of the big breweries and their commitment to drinking everything ICE COLD!”

The brewery can’t afford to show them anywhere but its brewpubs and the Internet, but the downloads are easy and it’s equally handy to e-mail the spots to your friends.

archives