As detailed in many blogs (including here) Anheuser-Busch continues to experiment with new products and to take new approaches to marketing (it’s Here’s to Beer campaign) BUT that doesn’t mean the brewing company hasn’t given up it’s biggest-kid-on-the-block ways.
A-B has wrapped up the exclusive alcohol sponsorship for the Super Bowl through 2012, and is adding other sports to its long list of sponsorships.
Anheuser-Busch wont’ say how much it spends on sports advertising, but the figure has been estimated at $300 million.