Keith Villa, who wrote the recipe for Blue Moon Belgian White in 1995, is retiring from MillerCoors. â€œWhile I am stepping away and retiring from MillerCoors, this company will forever hold a special place in my heart,â€ Villa said via a statement. â€œOver the last 20 years, I have witnessed the growth of Blue Moon from a local beer that we developed at the SandLot (a brewery that began inside Coors Field in Denver) to a brand that is sold around the world.â€
Villa served as head brewmaster and global brand ambassador in recent years, continuing to write recipes for other Blue Moon brands.
According to market research firm IRI Worldwide, Blue Moon Belgian White Ale ranks as the No. 1 craft brand with sales of more than $258 million in grocery and convenience stores.