Rideshare company Lyft is collaborating with a Chicago brewer to produce a beer that comes with a discount for future rides. Five Star Lager, made by BaderbrÃ¤u Brewery, will be available only in select Chicago bars.
“This is the first partnership of its kind for Lyft and we believe the combination of BaderbrÃ¤u’s beer and the offer for safe rides home will be very popular with our Chicago riders,” David Katcher, a Midwest general manager for Lyft said in a statement. BaderbrÃ¤u will not brew a new recipe for Lyft, instead rebranding its own South Side Pride. It will come with a discount code worth up to 60% off a standard Lyft ride.
Lyft has long had what it calls a “safe ride” program, including one with Anheuser-Busch, which for two years has offered up to 150,000 round-trip Lyft rides during weekends and holidays. Lyft chose to partner with a smaller brewery this time because a smaller brewery because it wants “a brand that has more impact with locals.”