Our three-part interview with Ogle sparked chatter on various discussion boards and e-mail lists about how complicent the dominant brewers were in the “dumbing down” of American beer and the role played by advertising.
Thus, the Times writes, “The perfect visual accompaniment to Ms. Ogleâ€™s history is Christopher Oâ€™Haraâ€™s ‘Great American Beer,â€ a 21-gun salute to 50 beers that â€œshaped the 20th century.'” Though a rather thin 128 pages the books is packed with photos of advertisements.
Immersing ourselves fully in beer nostalgia reminds us of where we’ve been, but tell us little about where beer is headed in the 21st century. Ogle’s book, on the other hand, shows us that history may provide a better hints of what’s in the future.