“We Don’t Serve Teens Week” begins today and Anheuser-Busch is placing ads in Newsweek, TIME and US News & World Report as well on nearly 900 billboards.
The government initiated the program in 2006. “We Don’t Serve Teens” provides parents and other adults with tools and information to prevent underage drinking and its negative consequences.
A survey of teens conducted by the GfK Roper Youth Report shows the majority of teens (69%) ages 13 to 17 have consistently cited their parents as the No. 1 influence on their decisions to drink or not.