Using two stolen trucks, thieves made off with two trailers full of Moosehead beer yesterday, stealing a total of 114,000 bottles and cans from a Toronto-area loading yard.
Moosehead drinkers in Ontario would be wise to stock up today,” spokesman Joel Levesque said. “We expect it may take until early next week to replenish the stolen beer.”
Levesque said the brewery was scrambling to arrange replacement beer to stock bars and retail stores.
“Our biggest fear is there will be a shortage in the Toronto area. That’s a lot of beer,” he said, before adding a partisan marketing comment. “It strikes us the thieves obviously know what the consumers want.”