Don Russell (Joe Sixpack) reports on the “Latinization” of America, specifically American beer.
So, what’s driving Latin American beer sales? Immigrants surely are a big part of it.
An estimated 45 million Latinos live in the United States. Naturally, many reach for familiar brands from their homelands. But that isn’t the only reason you see more and more people with limes stuck in their longnecks.
Russell suggest that the melting pot in action is “something that should be welcomed by every beer lover.”
He’s also candid about the beers themselves, writing: “As explorations go, Latin American beer isn’t exactly Mount Everest.”