What’s to happen to The Gambrinus Co. now that is is no longer importing Corona or Moosehead beers?
Well, for one thing, expect to see the Texas-based company put more resources behind the Shiner brand. Shiner beers will roll out in Chicago in April,director of marketing Charlie Paulette told the San Antonio Express-News.
“This is huge. We’ve had people asking for it there for years,” Paulette said.
Paulette also reported that BridgePort Brewing sales climbed 10% in 2006 and Trumer Pils skyrocketed 60%.