Boston Beer Co. has brought back the Samuel Adams National Stein Hoisting Competition to celebrate Oktoberfest (or OctoberFest, in the case of the Samuel Adams beer) season. The brewery also will attempt to set a world record for the largest, simultaneous stein host tomorrow (Saturday, Sept. 22).
Participants can raise a record-setting stein at one of our four simultaneous Samuel Adams Oktoberfest Celebrations in Boston, Cincinnati, Denver and Chicago. They can also participate from home, watching the event live from Cincinnati at 8 p.m. (Eastern) on the Samuel Adams Facebook page.
Boston Beer founder Jim Koch will lead the hoist from the host site – Oktoberfest Zinzinnati in Cincinnati.
Drinkers also have the opportunity to compete National Stein Hoisting Competitions between now and Oct. 15 in local bars and at festivals. Participants will be timed as they hoist one liter of OctoberFest in an official Samuel Adams beer stein.
The two hoisters who hold up the longest – one male and one female winner – will be crowned the Samuel Adams National Stein Hoisting Champions and will receive a trip for two to the 2013 Oktoberfest celebration in Munich. Oktoberfest began in Munich, Germany more than 200 years ago and has since become the largest public festival in the world.
Consumers can visit the Samuel Adams website for national event listings and full rules and regulations.