Boston Beer will not be brewing any of the Samuel Adams beers at its small Boston brewery for the next few days in an effort to conserve as the greater Boston area deals with a shortage of drinkable water, company spokeswoman Michelle Sullivan told Boston.com.
Most Samuel Adams beer distributed nationally is brewed in Cincinnati and Pennsylvania’s Lehigh Valley.
Sullivan said the company got a call asking it to conserve water shortly after a pipe that carries water to the area broke on Saturday. “Today, tomorrow, the next few days, we’re just planning not to brew,” she said. “We want to obviously be a good local business and certainly respect [that request] and wait until the shortage has passed.”
But will they stop running the “small brewery” commercial?
They have always struck me as being a responsible company. They would have to be given their efforts at branding.