Redhook Brewery is celebrating its 30th birthday by unveiling a new look, including bottles, labels, bottle caps and packaging.
A press release states the new look is all part of Redhookâ€™s effort to get back to its roots. â€œThere seems to be a movement within the craft beer community where a lot of breweries are trying to â€˜out craftâ€™ each other,â€ said Robert Rentsch, brand manager of Redhook Brewery. â€œRedhook isnâ€™t about that. Of course weâ€™re brewing great beer, but weâ€™re just as interested in having a great time. We think our new look reflects our personality well.â€
Paul Shipman and Gordon Bowker (also co-founder of Starbucks) started Redhook in 1981 in a converted transmission shop in Seattleâ€™s Ballard neighborhood. Of course the brewery now part of the Portland-based Craft Beer Alliance grew into a much larger operation, which plants in Woodinville, Wash., and Portsmouth, N.H.
The new look includes:
* Packaging/Labels: Every beer style is identified by a unique color scheme and Redhookâ€™s has added “beer-o-meter” to guide consumers looking for particular flavors.
* Bottle/Bottle Caps: To go back to basics, Redhook created a no-frills bottle, while the bottle caps all depict iconic images and phrases of Redhookâ€™s colorful 30-year history.