Graphic warning: If you click over to read the following story you will see perhaps the grossest photo of a beer belly every published.
Market analyst Datamonitor forecasts beer consumption will continue to decrease in both Europe and the United States because of health concerns and image.
â€œHealth concerns along with changing alcoholic drinks preferences are having an impact on consumersâ€™ patterns of consumption,â€ said Matthew Adams, consumer markets analyst at Datamonitor.
The report also said beer is seen as old-fashioned: “The appeal of a beer belly is apparently diminishing for many consumers.”
Particularly the one the Morning Advertiser came up with to illustrate the story.