Graphic warning: If you click over to read the following story you will see perhaps the grossest photo of a beer belly every published.
Market analyst Datamonitor forecasts beer consumption will continue to decrease in both Europe and the United States because of health concerns and image.
“Health concerns along with changing alcoholic drinks preferences are having an impact on consumers’ patterns of consumption,” said Matthew Adams, consumer markets analyst at Datamonitor.
The report also said beer is seen as old-fashioned: “The appeal of a beer belly is apparently diminishing for many consumers.”
Particularly the one the Morning Advertiser came up with to illustrate the story.