Investors Business Daily has more on Bud.TV:
Anheuser-Busch will spend $40 million on Internet marketing in 2007, analysts say. That’s about 10% of its overall media budget. A big chunk of that will go toward Bud.TV.com, analysts speculate. Anheuser-Busch wouldn’t say what it’s spending on Bud.TV.
And the content?
Bud.TV.com will feature mainly two- to five-minute “Webisodes.” Anheuser-Busch plans to draw upon its many sponsorship and marketing relationships. Ponturo says Nascar driver Dale Earnhardt Jr. will be featured in some video clips.
The beer maker also plans to partner for content with men’s magazine Maxim and New York’s Tribeca Film Festival.
In Chicago, Anheuser-Busch has filmed short Webisodes called “What Girls Want,” which critique pickup lines men use at a bar. Another vignette features a chimp acting as a used-car salesman.
Where does beer fit in?