Boulevard Brewing announced KC Pet Project was the consumer favorite in its first “10% for KC” voting.
The new program, which donates 10% of the proceeds from KC Pils sales in the Kansas City area, splits the donation among three charities based on online voting. KC Pet Project had 56% of the votes and will receive 60% of the funds raised through the program. The American Jazz Museum and the KC Care Clinic will get 20% each of the total contributions.
Though final dollar figures will not be available until next week, approximately $30,000 will be divided among the organizations.
“Response from the organizations and consumers has been overwhelming,” said Jeremy Ragonese, Boulevardâ€™s director of marketing. “KC Pet Project took the opportunity and ran with it. Their enthusiasm, along with the creativity and passion demonstrated by the other two participants, fulfilled our desire to bring attention to these worthy causes and give back to hometown charities.”
Boulevard will donate to three different groups each quarter. Consumers will be able to vote for First Downs for Down Syndrome, the Midwest Music Foundation, or Synergy Services in the fourth quarter.