Stuff to talk about around the water cooler today:
– Deschutes Brewery is about to announce it will operate a pub in Portland.
– Miller is shelving its broadcast Man Law commercials.
Faced with an increasingly competitive light beer market, Miller Brewing Company is introducing new television ads that focus on the taste and heritage of its flagship brand. The spots will replace the popular Man Law campaign, which Miller said will continue on-line and may return to the airwaves opportunistically in the future.
The first wave of the new episodic advertising approach broke over the weekend. The â€œGHTâ€ ads featured a guy preventing people from drinking light beers with â€œGHTâ€ and instead giving them Miller Lite. The ads position Miller Lite as â€˜the light beer that invented light beerâ€™, the original light beer thatâ€™s always been brewed to be great.
Nothing like leaning on tradition.