Miller + GQ = Sophistication

Miller Brewing has kept its distance from the Here’s to Beer campaign designed to boost the image of beer.

That doesn’t mean the brewing company isn’t looking for an image updgrade. Citing a “consumer movement toward mainstream sophistication” Miller is partnering with GQ Magazine to promote Miller Genuine Draft with a “Summer Essentials” promotion. The program also includes a Miller Genuine Draft “take-one” mini mag that’s produced by GQ.