Boulevard Brewing Company in Kansas City has renamed Boulevard Pilsner, put it in a new package and promised Kansas City residents it will share 10% of sales of the new KC Pils.
“From the beginning, we’ve worked hard to give back to the community,” Jeremy Ragonese, director of marketing, said for a press released. “The 10% for KC program takes these efforts to a new level, and allows us – in an even more direct and meaningful way – to express our appreciation to the people who support us and the organizations that make this city a better place to live.”
At the beginning of each calendar quarter, three charities will be selected from a pool nominated by the public. The organizations will have several weeks to help spread the word about their selection before a ten-day online public voting period determines the results. The top vote getter will receive 60% of available funds, while the two runners up will each collect 20%. The process will repeat itself every three months, meaning that 12 worthy organizations will receive funding each year. Consumers are invited to visit boulevard.com/we-love-KC to submit nominations for future consideration.