Stella Artois Cidre will join the suddenly very popular U.S. cider market next week.
Adam Oakley, vice president of import, craft and specialty brands at Anheuser-Busch, said the cider category is seeing 110 percent growth in the United States.
“Stella Artois Cidre is designed to be savored and is very different from sweeter, domestic U.S. ciders,” Oakley said for a press release. “Stella Artois Cidre has the potential to change peopleâ€™s perceptions of cider here, offering a refreshing alternative to white wine.”
According to the press release, “Stella Artois Cidre is a crisp, distinctive European-style cider made with apples hand-picked from wine growing regions. Initially it will be available in 26 U.S. states, with further expansion possible in 2014.” Sales to retailers begin on May 13.
Stella Artois Cidre will be fermented in Baldwinsville, New York, using apples picked from wine-growing regions in North and South America. It contains 4.5% alcohol by volume.