According to the Associated Press and otehrs, InBev is reporting that the deal to acquire Anheuser-Busch is officially closed. Beginning today, the new company — Anheuser-Busch InBev — will be the largest beer company in the world and in the top 5 of “global consumer products companies.”
Other accounts include more details, such as CNN Money, WGN Chicago, St. Louis Today .
From St. Louis Today:
InBev says its main goals — besides running its current operations — are to mesh the two big companies, pay off debt and deliver promised “synergies.” Those include $1.5 billion in cost cuts over three years.
They’ve already launched a new website under the new name, Anheuser-Busch InBev
I see in the merger a message that they intend to cut $1.5 billion in costs. I suspect that will stop or slow the extreme sport support. For years I felt that they were too aggressive in their sport affiliation and too aggressive in buying out all the available shelf space in supermarkets. There are numerous great beers out there who get snubbed by distributors because of “gratutious considerations.” I get my beer at liquor stores and some great beers are cheaper than Bud by a bunch…which is rather watery in taste and then some drink Bud Lite…??? Unbelievable!