Going green with New Belgium

NBC Nightly News featured New Belgium Brewing in Colorado as part of its “America Goes Green” series.

The report started with the rules that founders Kim Jordan and Jeff Lebesch set from the outset: “Having fun, brewing world class beer, promoting beer culture and being environment stewards.”

It included the fact the brewery is wind-powered, its treatment of waste water, its efficient use of water (in a water-intense business) and more.

You can read the story at the MSNBC site or use the link there to watch the video.