Boston Beer Co., brewer of Samuel Adams beers, plans to bring back some retired favorites this year and next, and is letting drinkers determine just what those favorites are. Through online and in-person voting, drinkers will determine which two brews will emerge from the Samuel Adams “vault” for national distribution in early 2016. The choices include beers included more than 20 years ago, including Cherry Lambic.
Hereâ€™s how it works:
– Starting today, drinkers can visit the Samuel Adams website http://www.samueladams.com/drinker-favorites to select four beers (from 16 offered) they would like to see back on shelves. Drinkers can return once a day to vote for their favorites.
– After voting closes May 25, Samuel Adams will tally the votes and brew the four beers that get the most votes.
– The four finalist brews will be poured in July and August at the Boston Brewery and select beer festivals nationwide, and a final round of online voting will take place during the summer, where drinkers can vote for the two final winning brews.
– The two beers that get the most votes will be declared winners and re-released in the January 2016 Samuel Adams Variety Pack.
“Weâ€™ve been brewing boundary-pushing beers for over 30 years, but with innovation comes the inevitability of having to tuck away the recipes for some our favorite brews to save for another day,” Boston Beer founder Jim Koch said. “We hear from our drinkers nearly every day asking us to re-release their favorites, so we’re excited to make these brews available once again on a national level.”