The basic headline: iPod Beats Beer in College Popularity Survey (from Mac News)
The one we like: American
losers students prefer iPod to beer
Nearly three quarters (73%) of 1,200 students surveyed by Student Monitor said iPods were “in” – more than any other item in a list that also included text messaging, bar hopping and downloading music. The only other time beer was temporarily dethroned in the 18 years of the survey was in 1997 – by the Internet, said Eric Weil, a managing partner at Student Monitor.
Beer quickly regained its top spot in 1997. Will it again?