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Craft beers sales grow 7.2 percent

The Brewers Association today announced that craft beers sales grew 7.2% in 2009 as the same time that overall beer sales tumbled. The dollar value of craft beer grew even more dramatically, 10.3%. Overall, craft brewers sold 613,992 additional barrels in 2009, an increase equal to about 8.5 million cases.

Overall, U.S. beer sales were down approximately 5 million barrels (31 gallons each) in 2009.

“Beer lovers continue to find great value and enjoyment in fuller flavored craft beers,” Brewers Association director Paul Gatza said for a press release. “Americans have an increasing appreciation of craft beers, and the growing number of brewers behind them. They’re eager to try the latest seasonal release and to sample a variety of beers from different breweries.”

Craft brewers, as defined by the BA, accounted for 4.3% of volume and 6.9% of retail dollars for the total U.S. beer category. The BA estimates actual dollar sales figure from craft brewers in 2009 was $7 billion, up from $6.3 billion in 2008.

The total number of U.S. craft brewers grew from 1,485 to 1,542 in 2009, and they produced 9,115,635 barrels, up from 8,501,713 barrels in 2008. Overall U.S. beer sales fell from approximately 210.4 million barrels to 205.8 million barrels.

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Oregon congressman to deliver CBC keynote

Congressman Peter DeFazio (D-Oregon) will deliver the keynote speech at the Craft Brewers Conference (CBC) in Chicago. The conference itself runs April 8-10, with judging for the World Beer Cup bi-annual competition in the days before. More than 1,600 of the world’s leading brewers, brewery owners and brewing supply professionals are expected to attend.

Congressman DeFazio, himself a homebrewer, co-founded and co-chairs the House Small Brewers Caucus in Washington, D.C. Bringing together more than 60 U.S. Representatives, the Caucus strives to educate Congress about the unique issues and challenges faced by America’s small brewery businesses.

“Congressman DeFazio is a true advocate for small brewers, and we’re extremely fortunate to have him join us in Chicago,” Charlie Papazian, president of the Brewers Association, said for a press release. “He has a real passion for the breweries, the brewers and the beer, and he truly understands the unique issues of our industry. Introducing him to the 1,600-plus brewers attending CBC will be a real pleasure.”

“American small brewers are true craftsmen, producing some of the finest beers in the world. As a home brewer myself, I have a deep appreciation for the quality of their work,” Defazio said for the release. “But, perhaps more important than their fine beers, is their place in local communities. These small business men and women create jobs and economic activity, and are an integral part of local community culture. I am pleased to have the opportunity to speak to this growing group of innovative business leaders.”

More about the Craft Brewers Conference here.

More about the World Beer Cup here.

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Beer – er, water – cooler fodder

  • Bill Howell — a Sterling, Alaska college administrator, retired Navy officer, homebrewer, and beer educator — was crowned the 2010 Wynkoop Beerdrinker of the Year on Saturday. One of three national finalists in Denver competing for the 2010 title, Howell withstood 2 hours of difficult beer-related questions from a panel of national beer experts to win the 14th annual title. He wins free beer for life at Wynkoop, a $250 bar tab at his favorite brewpub (Elias Brewing Company in Soldotna, Alaska) and other prizes for winning the title.
  • Saint Arnold Brewing made its first batch of beer Saturday at its new downtown brewery. The brewery opened to the public months ago while work continued on its brewhouse. The new brewery has an initial capacity of 40,000 barrels. “I tell people who think we are getting big that it takes Anheuser-Busch two hours to make as much beer as we produce in an entire year,” co-founder Brock Wagner said. “The sign of our growth is that it used to take A-B just one hour.”
  • After 25 years as president of Sprecher Brewing, which he founded, Randal Sprecher is giving up the job of president. Jeff Hamilton, who’s been vice president and general manager since 2005, is the new president. Sprecher, 63, said in an interview that he’s delegating more work to Hamilton. Sprecher, who lives part time in California, said he devoting more time to developing the West Coast market. He also said he has no plans to retire soon. “I’ve got a ways to go yet, although I’m getting up there,” he said.
  • Left Hand Brewing in Colorado has a released an India Pale Ale it calls 400 Pound Monkey IPA. “Just when you thought that the world needs another IPA like it needs another virus, we’ve started to brew a year-round IPA. But this one ain’t like them others,” explained Joe Schiraldi, vice president of brewing operations. “It’s an English-style IPA that separates itself from the ubiquitous bunch. Any monkey can throw 400 pounds of hops in a kettle.” The beer is 6.8% abv. Bittering units? From the press release: “Well, it depends on perception versus reality, but a polite monkey never tells.”
  • Exit 16 Wild Rice Double IPA will be the next entry in Flying Fish Brewing’s “Exit Series.” Exit 16 bottles will be available by mid-March and will also on be on draft in limited quantities throughout the region. “Exit 16 is a fun, flavorful tribute to one of the Meadowlands’ indigenous food sources: wild rice,” said Flying Fish founder Gene Muller. Exit 16 Wild Rice Double IPA is named for the exit that leads travelers across the salt-marsh of the Meadowlands to the Sportsplex and Lincoln Tunnel. The beer is brewed with wild, organic brown and white rice, and five varieties of hops. It is later dry-hopped with Chinook and Citra hops.
  • Firestone Walker Brewing Co. has expanded distribution into southern Oregon, including Eugene, Bend, Burns, Coos Bay, Roseburg, Klamath Falls, Medford, and Newport. “We’ve had great success already in the Portland market and look forward to bringing our beer to new areas in the rest of Beer Nirvana,” said David Walker, Firestone Walker’s co-founder.
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    New stuff: beers, labels and guides

    Press releases from our email box:

  • “Your Beer. Your Label.” For a limited time a Newcastle Brown Ale microsite includes an application allowing visitors to create their own personalized beer labels. Final concepts are also added to an online gallery for fans to vote for their favorite design.
  • Back in Brown. Speaking of labels, Dundee is putting the 1994 label back on its Original Honey Brown. They are also lowering the price and billing this as a return to the beer’s roots.
  • Canadian Airport Beer Guide. The press release suggests this is “just in time for St. Patrick’s Day.” Whatever, Cheapflights.ca has compiled a “Canadian Beer Lover’s Airport Guide” that makes a good companion to the U.S. airport guide Cheapflights.com already offers.
  • Luna LagerStep right up. Coney Island Craft Lagers (Shmaltz Brewing Co.) has announced it will release a beer called Luna Lager to commemorate the launch of the new Luna Park 2010 on Coney Island. Based on the original Luna Park (1903-1946), one of Coney Island’s four historic amusement parks, the park – operated by Zamperla USA – is due to open Memorial Day weekend.
  • Great Divide Brewing Company is adding Hoss Rye Lager and Claymore Scotch Ale to its year-round line up of beers. The beers were both intended to be seasonals when released in 2009. They will be joined by two returning seasonals, Espresso Oak Aged Yeti Imperial Stout and Colette Farmhouse Ale. Colette Farmhouse Ale is a renamed version of Great Divide’s Saison, available only in 22-ounce bottles last year.
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    Independent British brewers flourish

    Local, meaning mostly smaller, breweries are outperforming the overall beer market in Great Britain. According to the Society of Independent Brewers (SIBA) there was a 16.8% average increase in individual brewers’ sales turnover.

    “In 2009, through the worst of the recession, local brewers record volume growth of 3.75%,” the report states, and “those in production throughout 2008 and 2009 grow 3% year-on-year.”

    It attributes the success to several factors, “including the continuing strength of the real ale movement, the boost given by Smaller Brewers Relief, the success of SIBA’s affiliated commercial Access to Market operations, and the modern purchasing trends of an increasing proportion of consumers, who demand distinctive quality and the provenance of true local produce.”

    It also points out that while the current industry “is deeply rooted in proud British traditions” that two-thirds of its 700 members have been in business less than 10 years.

    SIBA has 443 full brewing members. More than 98% are “local brewers” or “microbrewers.” In fact, more than half brew fewer than 1,000 hectoliters (about 850 US barrels) per years.

    Although the report is long on good news it also includes SIBA’s pre-election manifesto, which calls for continued backing for tax breaks offered by Progressive Beer Duty (PBD). It calls the beer duty escalator to be canceled, beer duty frozen, and lower duty rates for lower strength beers.

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    Brewing, cooking stars plan Manhattan brewery-pub

    This press release sent a shock wave through online beer world Saturday:

    Four well-know brewers are joining forces with Mario Batali, Joe Bastianich, and Italian food emporium Eataly to open a brewery-pub on a New York City rooftop with breathtaking views of the Flatiron and Empire State Buildings.

    The four breweries collaborating on this project include two Italian craft brewers – Teo Musso, Brewmaster of Birrificio Le Baladan and Leonardo Di Vincenzo of Birra del Borgo, and two Italian-American craft brewers – Sam Calagione of Dogfish Head Craft Brewery and Vinnie Cilurzo of the Russian River Brewery.

    The first floor of the building at 200 5th Avenue will house Eataly, an epic Italian specialty foods market and multiple restaurants which pair gourmet foods with artisanal beers and wines. Additionally, there will be an 8,000 square foot rooftop brewery and restaurant operated by B&B Hospitality’s Mario Batali and Joe Bastianich.

    The rooftop bar and restaurant will house a copper-clad brewing system. “The idea is to create an artisanal, old world Italian craft brewery that just happens to be located on a rooftop in Manhattan,” says Dogfish Head’s Sam Calagione. The four brewers are working together on recipes for Eataly’s house beers. Those beers will feature Italian and American ingredients. The beers will be unpasteurized, unfiltered, naturally carbonated, and hand-pulled through traditional beer engines for the most authentic and pure presentation. The four individual brewers will also occasionally brew beers under their own names on site. The rooftop restaurant project will pair artisanal rustic, homemade beers with the artisanal, rustic cooking of Chef Mario Batali. Additional Italian and American regional craft beers will be served both at the rooftop bar and within the downstairs restaurants.

    Craft beer sales continue to gain traction in America and around the world. With all the diversity, complexity and food-compatibility of world-class wine at a fraction of the price, the craft beer segment enjoys continued growth in a challenging economy.

    The four consulting brewers met in Boston this week to brew the first test batch of Eataly beer, an English Mild fermented with Italian chestnut powder (photos above). Plans call for Eataly New York to open late summer 2010.

    More from the brewers . . .

    “Eataly is the representation of the earth, its products and an example of real Italian taste. The brewery will surely be a fusion of Italian and Italian/American styles and I am very happy to make this journey with this fantastic group!”
    – Teo Musso, Brewmaster , Birrificio Le Baladin

    “In 2006 I went to the Slow Food Salone del Gusto in Italy. Upon meeting many Italian craft brewers, I was not only impressed by the quality of their beer, but, their passion for brewing as well. It was at that time I learned how great Italian craft beer was! To now collaborate with two of the most dynamic Italian craft brewers along with my friend Sam Calagione at Eataly New York will not only be a lot of fun, but, very educational as well.”
    – Vinnie Cilurzo, Brewer/Owner, Russian River Brewing Company

    “Eataly Brewery will be a great fusion of the well-known Italian gastronomic culture and our rising beer culture with the taste and the creativity of the American craft beer movement. This may well be the craziest and amazing brewery in the world.”
    – Leonardo Di Vincenzo, Brewmaster, Birra del Borgo

    “While the Italian craft brewing renaissance started later than ours here in the states , they have quickly made up for lost time with world class artisanal beers. Both Dogfish Head and Russian River have pushed the boundries of beer, particularly those that pair well with food, for many years. We are looking forward to working with our Italian Brewing Brethren, Mario Batali, Joe Bastianich, and the folks at Eataly to further strengthen the bond between world class beer and world class food in the most beautiful setting for a brewery I have ever seen.”
    – Sam Calagione, President/Founder, Dogfish Head Craft Brewery

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    Pennsylvania 6-pack battle resumes

    State Sen. John Rafferty, R-Montgomery, joined by the Pennsylvania Convenience Store Council and the Pennsylvania Food Merchants Association, has backed a new bill that they said would “make sweeping and historic changes to the way beer is sold in Pennsylvania.”

  • It would allow a six-pack, a 12-pack or a case of beer to be sold, for the first time, at convenience stores and groceries. Currently, most beer is sold by state-licensed beer distributors, and only by the case or keg; under the new bill, they also would be able to sell one or two six-packs.
  • It would strengthen efforts to make sure beer isn’t sold to underage youths. It would require “carding,” or the showing of valid ID, by everyone buying beer, regardless of how old they look. The system would use “electronic age-verification machines to ensure that minors are not buying alcohol illegally.”
  • Many taverns and restaurants in the state do have “R” licenses allowing them to sell one or two six-packs at a time. Also, a few large supermarkets — which have created sit-down restaurants inside their stores where beer is served for patrons’ consumption on site — can now sell a six-pack or two for takeout.

    The measure is destined to meet strong opposition. The Pittsburgh Post-Gazette has the details.

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    Britain appoints minister for pubs

    The British government has appointed a minister of pubs, who will be in charge of trying to slow the rate at which pubs are closing.

    Wentworth MP John Healey, also housing and planning minister, will head a five-minister task force. The Morning Advertiser reports he is considering tax breaks for pubs and giving tenants the right to buy pubs from landlords if they are threatened with closure.

    British Beer and Pub Association (BBPA) said the rate of pub closures slowed from 52 a week in the first half of 2009 to 39 a week, but remains a serious problem.

    The BBPA hailed the decision as “great news” and a “clear sign” that its campaigns, Axe the Tax and I’m Backing the Pub, had had an impact. “Pubs now have a strategic place in Government and we could not have asked for a better minister than John Healey,” said BBPA director of communications Mark Hastings.

    Healey himself said: “Pubs are often at the heart of community life. And they are important meeting places for many people. While we can’t stop every pub from closing it’s right we do everything possible to back them. But they need help now so I am determined to have a deal on the table with a package of practical help in the next few weeks.”

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    German beer consumption tumbles . . . again

    German beer sales continued their downward spiral in 2009, falling 2.8%. The drop was the biggest since 1998.

    The only break in the ongoing decline came in 2006, when Germany hosted the World Cup and sales rose marginally. Overall, beer sales have declined 30% in the past 20 years although consumption of alcohol, reduced to pure ethanol, has remained constant.

    Krombacher Brauerei, which brews Germany’s best-selling lager, expects beer consumption to decline in its home market this year, blaming an aging population that drinks less.

    German brewers export 14% of the beer they produce, mostly to nearby European countries.

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    Belgian beer blockade holds strong

    Belgian beer union officials are talking about intensifying their strike against Anheuser-Busch InBev’s plants in Leuven and Liege although the company said it plans fresh talks with the union today.

    A second round of talks ended Tuesday ended without agreement. Staff at the AB InBev plants have been blocking the plant entrances for two weeks.

    Production at its Belgian breweries has come to a complete standstill. Company spokeswoman Karen Coeck said walls of beer crates erected since Jan. 7 have prevented the company from bringing raw materials, empty bottles and packaging goods into the plants.

    “Also, the storage facilities are full of beer that cannot be shipped out,” Coeck said.

    A Belgian union official said it was calling on the company to withdraw its restructuring plan, which would cut about 800 jobs in Europe, including 263 in Belgium. “We will continue with the blockades and will discuss whether to intensify our action,” he said.

    In announcing new talks today AB InBev said the possibility of up to 150 early retirement plans and 70 new positions would considerably lesson the impact of the job cuts.

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    A-B InBev bosses taken hostage

    Workers at an Anheuser-Busch InBev brewery in eastern Belgium briefly took some bosses hostage after the world’s largest brewery announced layoffs, local media reported.

    The company will cut 800 jobs across western Europe, 10% of its 8,000 workforce in the region. It said the move was a response to falling beer sales, with the layoffs spread across Belgium, Germany, the UK, the Netherlands and Luxembourg.

    RTBF radio reported that about 10 managers at the Jupiler brewery were held in a meeting room in an office building located next to the plant.

    “We are demanding that the (company’s) senior managers come here and call off the lay-offs,” Marc Devenne, a union representative was quoted as saying by the Belga news agency. Denis Gobert, another union spokesman, later said the managers had been released.

    Anheuser-Busch InBev was formed in 2008 when Belgium-based InBev bought Anheuser-Busch.

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    Stone Brewing Looking For Brewery Overseas

    Greg Koch and Steve Wagner, the founders of Stone Brewing after tweasing (twitter teasing) the news for weeks have announced a bold, audacious plan. After resisting sending their beer overseas, they’ve decided instead to consider opening a brewery there instead. So they’re initiating an open call from municipalities or even nations abroad to see what they might propose to entice them to take over an existing brewery or build a new one somewhere in Europe, Asia or wherever. In the video below, Greg and Steve explain the idea.

    Stone to open a Brewery in Europe? from stonebrew on Vimeo.

    This is a very exciting project for Steve and me…and all of us at Stone Brewing. We’re going to be learning quite a bit with this endeavor, first and foremost: Will we be welcome? We’re approaching this with no assumptions other than we’d like to consider any and all options (other than having our beers contract brewed by another brewery, as that’s simply not our style). Many of the countries of Europe have great brewing traditions. Some countries are also currently experiencing a bit of a resurgence of small, independent (and independent thinking) breweries. As anyone knows that has visited the Stone Brewing Co. and our attached restaurant – the Stone World Bistro & Gardens – where we have more Guest taps than we do of Stone, we enjoy sharing the camaraderie of great craft beers. We look forward to joining in the fight in Europe by doing our part to add to the growing trend towards unique, flavorful artisanal beers, as opposed to the mass-blandification efforts characterized by megabrand sameness!

    -Greg Koch, CEO

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    Virgin America To Serve 21st Amendment Beer

    Great craft beer on planes is finally reaching the blue skies, as the 21st Amendment Brewery is set to launch their Brew Free! or Die IPA in cans aboard Virgin America Airlines. Starting now Virgin America will serve complimentary Brew Free! or Die IPA in First Class and Main Cabin Select and the beer will be available for purchase in the Main Cabin for $7.


    21a-virgin
    21st Amendment co-owners Shaun O’Sullivan and Nico Freccia

    “This is a huge day for beer drinkers looking for a full flavored craft beer while flying aboard Virgin America. The 21st Amendment’s innovative approach of putting craft beer with unique flavors in cans partners perfectly with Virgin America, a brand synonymous with innovation, creativity and an emphasis on the customer’s experience,” says Shaun O’Sullivan, Brewmaster and Co-Founder of the 21st Amendment.

    Brew Free! or Die IPA is brewed with some serious west coast attitude. This aromatic golden IPA starts with a sucker punch of six different hops to the nose, quickly balanced by a solid malt back bone. The Brewery’s top selling beer, this IPA starts big and finishes clean leaving you wanting more.

    “Craft beer in cans is better for the beer than glass bottles and better for the environment with a lower carbon footprint. Not only are cans lighter, take less energy to make, transport and recycled more often than glass, but they also don’t allow light to reach the beer which can cause spoilage. You can also take cans to places where bottles can’t go, like the beach, lakes, golf courses and of course airplanes,” says Nico Freccia, Co-founder of the 21st Amendment.

    “We couldn’t be more pleased to partner with 21st Amendment. Our guests have been looking for an expanded onboard beer selection with more locally-produced micro-brews. We’ve received that feedback from many channels – including Tweets and Facebook posts received from 35,000 feet via our in-flight WiFi,” said Porter Gale, Vice President of Marketing at Virgin America. “As the only airline with a touch-screen in-flight entertainment at every seatback that offers on-demand food and drinks, Virgin America is all about offering flyers more and better choices. We’re pleased to partner with another San Francisco-based company to elevate the typical in-flight experience above the ordinary.”

    “The great side note and cool little twist about this story is the whole thing started on Twitter. I was flying aboard a Virgin America flight and tweeted about the amazing in-flight experience and later inquired about the possibility of getting the 21st Amendment beer on Virgin America’s planes. One thing led to another and now we’re drinking 21st Amendment’s craft beer at 35,000 feet. Social networking, planes and beer go together,” says Shaun O’Sullivan, a self proclaimed Twitter addict himself.

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    About that beer for Santa . . .

    A Labatt Brewery campaign involving Santa and beer not surprisingly sparked controversy in Canada, even though the beer is non-alcoholic.

    Labatt has posted ads in Mac’s Convenience Stores across Ontario saying, “Leave one out for Santa. He’s driving.” They show a bottle of Labatt’s Blue de-alcoholized beer.

    The Toronto Sun reported one consumer said this sends the wrong message. “Children see that and they think we’d better leave beer for Santa instead of cookies and milk. I have grandchildren and great-granchildren and I don’t approve of it. Maybe I’m an old fuddy-duddy,” she said.

    Mothers Against Drinking and Driving said it has no problem with it because it’s alcohol-free beer.

    “This is not drinking and driving. It’s a Labatt issue and whatever their philosophy is behind the ad is certainly up to them,” said MADD Canada president Margaret Miller.

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    Sierra Nevada To Celebrate 30th Anniversary With Collaboration Brews

    Next year, Sierra Nevada Brewing Co. will celebrate their 30th anniversary and will mark the occasion with a yearlong commemoration of the trailblazing brewers who helped transform America into the world’s most exciting brewing nation. In 2010, Sierra Nevada will be teaming up with the founders of the craft beer movement to benefit select charities and beer drinkers across the country.

    March of 2010 will see the first of four beers in a series of collaborative projects with America’s craft-brewing pioneers: Fritz Maytag of Anchor Brewing; Jack McAuliffe, founder of New Albion Brewery; and authors, homebrewers, and beer advocates Fred Eckhardt, and Charlie Papazian. Together, this group is credited as ‘the men who launched a thousand breweries;’ and without them, our current day craft-beer-renaissance might never have happened.

    “We wanted to pay tribute to the original pioneers who helped me and hundreds of others get started,” said Sierra Nevada founder Ken Grossman. “Few people in the craft-brewing world have accomplished more than these guys, and we thought it might be fun to get the original crew together and make something special.”

    s-n-2010

    This project will begin where craft brewing started—Anchor Brewing Company in San Francisco. Maytag bought the historic brewery in 1965, and his vision for American beer changed everything. In December 2009, these pioneers gathered at Anchor to catch up, reminisce about craft beer’s beginnings, and share their vision for the project.

    “I feel honored to sit at the table with these guys,” said Grossman. “Without the help that these guys gave me in the early days, I never would have gotten started. Each of them has shaped craft beer in some meaningful way, and without them, who knows what American beer would be today?”

    The beers will be released periodically throughout the year, starting with the first release in March, and continuing until Sierra Nevada’s 30th Anniversary on November 15. These limited-release 750ml cage-and-cork bottles will be available at select retailers and beer-centric bars.

    These beers will be much more than a tribute: Proceeds from the project will go to benefit select charities chosen by the four pioneers.

    Sierra Nevada started in 1980 with a humble hand-built brewhouse and some interesting ideas about beer. Today it’s America’s longest-running craft startup, and boasts the number-one best-selling craft brand in the country—the legendary flagship, Pale Ale.

    A lot has changed in the generation since Grossman first met these brewing pioneers. When Sierra Nevada first opened its doors, there were less than 50 breweries in the United States. Today, there are more than 1,500 craft breweries in operation, and American brewers lead the world in variety of styles, innovation, experimentation, and quality.

    Follow this collaboration of pioneering brewers at www.sierra30.com.