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Business of Beer

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New Glarus, the power of limited distribution

The Two New Glarus-es: Viewing a Unicorn Brewery From Beyond Wisconsin’s Borders
Wisconsin’s New Glarus Brewing Company is, by any estimation, one of the most successful craft breweries in American history. It is one of the oldest (born in 1993) and one of the biggest (the 12th largest craft brewer in 2020 and 21st overall brewery, per the Brewers Association).
These figures are all the more astonishing when one considers the brewery’s famously ironclad commitment to sell no beer outside the boundaries of Wisconsin.
Read More in Vinepair

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Apply Now For Falconer Foundation Sponsorship!

The Glen Hay Falconer Foundation is a non-profit organization dedicated to providing educational opportunities for professional and aspiring craft brewers from the Pacific Northwest to further their knowledge and expertise. In collaboration with the American Brewers Guild, we are offering a full-tuition scholarship to the Guild’s Intensive Brewing Science & Engineering program.
The Intensive Brewing Science & Engineering course is a 22-week distance education program with a final week of residential instruction. The course is designed for brewers and homebrewers who lack formal training in brewing science and covers all the fundamentals of beer production and quality assurance.
Read More Here: http://www.glenfalconerfoundation.org/scholarships_abg.html

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PBR Will Pay You to Put Up Beer Ads in Your Home


Until September 24, (better hurry!)
PBR is giving away free beer-branded swag, allowing customers to decorate their cribs with advertising by using items like shower curtains, rugs, duvet covers, toilet paper, cutting boards, and even toilet seats.
After receiving your plethora of PBR booty, PBR says it will pay customers to post images of these in-home ad campaigns on social media.
“Each item has a corresponding monetary value, once participants send Pabst Blue Ribbon posts as proof of installation, then you get paid to ‘run’ the ads inside the comfort of your home,” the announcement states. “Why? Because Pabst Blue Ribbon’s ads need a home and they’d rather pay you than a media fat cat.” (who are you calling fat!?!)
Impress your friends???

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Henry Weinhard’s Private Reserve, hailed as Oregon’s original craft beer, to be discontinued

Henry Weinhard’s Private Reserve, once the pride of Northwest beer drinkers and hailed by many as Oregon’s first craft beer, is being discontinued by current owner Molson Coors after more than four decades of production. Commonly known as Henry’s, the brand is among 11 beers the publicly traded corporation will stop producing, Molson Coors recently announced in its second quarter earnings call.
Read More at Oregonlive.com

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Distillery to Fuel Trucks with Whisky Waste

Comment: I’ll Drink to that!
Glenfiddich Distilleries to Fuel Trucks With Whisky Waste In Sustainability Push
Since 1887, Glenfiddich has set out to make the best “drams in the valley,” and many whisky connoisseurs agree that the brand succeeded with its award-winning single malt Scotch. Now, Glenfiddich’s initiative to turn whisky waste into fuel for its delivery trucks is leading the way for a future of sustainability efforts.
Via Vinepair

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Finder of “solid gold” BrewDog beer can Discovers it’s mostly brass


Mark Craig, of Lisburn, Northern Ireland, discovered one of the 50 gold cans in his case of BrewDog. Despite being advertised as “solid gold” and worth £15,000, Mr. Craig has been left disappointed when it turned out the can was mostly made of brass.
As part of a promotional campaign, the Scottish Brewer advertised the chance to discover a “solid gold” can of its flagship Punk IPA beer.
Craig had hoped to fund his wedding by selling the gold can.
“Sales of Punk presumably went through the roof,” Craig said, per The Guardian.
Unfortunately, The Guardian reports that a certificate provided by BrewDog shows that the can is actually only gold-plated. It’s coated in gold plating three thousandths of a millimetre thick.
Despite this, the brewer said it stood by its valuation of the cans at £15,000 “based on multiple factors”
Read More Here

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Celebrate American Craft Beer Week May 10-16

Support America’s small and independent craft breweries through on-premise purchases
What
The 15th annual American Craft Beer Week returns May 10-16. The national beer holiday, hosted by the Brewers Association (BA) – the not-for-profit trade association dedicated to small and independent American craft brewers – encourages beer lovers to visit their local taprooms, brewpubs, and breweries to purchase beer, whether for on-premise enjoyment, to-go, or delivery.

When
May 10-16, 2021

Where
At local independent craft breweries to support American Craft Beer Week.

Why
Following a tumultuous year with on-premise sales dropping double digits, this year’s holiday honors the creativity, community, and resiliency of America’s small and independent craft breweries by reminding beer lovers that “local beer is better.” As loyal community supporters, many craft breweries responded quickly to the pandemic by producing hand sanitizer for local first responders and collaborating to raise funds for frontline and hospitality workers. Of legal drinking age adults in the U.S., 85% live within 10 miles of a brewery, and craft breweries serve as community gathering places and job creators – providing more than 138,000 direct full and part-time jobs in 2020.

More Here Via BA

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LIVE YOUR DREAM – GO TO BEER SCHOOL AT SIEBEL INSTITUTE – APPLY NOW

Application Deadline (4/28) Approaching for 2 Siebel Scholarships – APPLY NOW!
In collaboration with the Siebel Institute of Technology, the Glen Hay Falconer Foundation is offering two full-tuition brewing education scholarships in 2021. The scholarships are full tuition grants and come with travel/lodging stipends.

Both scholarships are for the World Brewing Academy (WBA) Concise Course in Brewing Technology in Chicago, November 1-12, 2021. The WBA Concise Course in Brewing Technology is a two-week intensive program that covers every topic critical to successful brewery operations. The course is designed for brewers pursuing a wider knowledge of professional brewing standards and techniques to advance their brewing careers as well as individuals planning to enter the brewing industry. The WBA Concise Course in Brewing Technology scholarship includes a $1,000 stipend to help offset travel and lodging expenses.

Applicants must be from the states Washington, Oregon, Idaho, Montana, Wyoming, Colorado, Utah, Nevada, California, Alaska, and Hawaii. The scholarships are open to both homebrewers and professional brewers.
Note that the full application must be received no later than April 28, 2021.

Complete details and scholarship applications are available at https://siebelinstitute.com/about-us/studying-at-siebel/scholarships

The Glen Hay Falconer Foundation is a non-profit organization dedicated to providing educational opportunities for professional and aspiring craft brewers to further their knowledge and expertise. The Falconer Foundation has granted 47 scholarships since 2004.

For more information on the Foundation please visit www.glenfalconerfoundation.org and follow us on Facebook.

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AU – Brewery’s Urgent Recall of Beer Due to Exploding Can Fears

URGENT RECALL OF BEERS ISSUED OVER FEARS OF EXPLODING CANS 
Beer drinkers are being warned to check their cans after an urgent recall was issued for one product over fears of ‘exploding’ cans and higher alcohol content than stated due to secondary fermentation.
Cans of Bright Brewery’s Pineapple Dream Nitro Milkshake Ale will be taken off shelves at independent supermarkets across Australia due to concerns that the beer cans may rupture after it was warned that “secondary fermentation” may lead to a higher alcohol content than is stated on the packaging.
Get the rest of the story Via The Drinks Business

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2 Siebel Concise Course Scholarships From Falconer Foundation in 2021

** FALCONER FOUNDATION OFFERING TWO CONCISE COURSE SCHOLARSHIPS TO SIEBEL INSTITUTE — APPLY NOW **
In collaboration with the Siebel Institute of Technology, the Glen Hay Falconer Foundation is offering two full-tuition brewing education scholarships in 2021. The scholarships are full tuition grants and come with travel/lodging stipends.
Both scholarships are for the World Brewing Academy (WBA) Concise Course in Brewing Technology in Chicago, November 1-12, 2021. Applicants must be from the states Washington, Oregon, Idaho, Montana, Wyoming, Colorado, Utah, Nevada, California, Alaska, and Hawaii. The scholarships are open to both homebrewers and professional brewers. Note that the full application must be received no later than April 28, 2021.
More Here Via Glen Hay Falconer Foundation

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One of Portland, Oregon’s Oldest Craft Breweries ceases production

One of Portland’s oldest breweries will cease production next month
Portland Brewing, one of the Portland craft-beer scene’s founding breweries, will stop production after 34 years in downtown and industrial Northwest Portland next month, according to a post on the brewery’s Facebook page. The brewery will produce its last MacTarnahan’s Amber Ale by Feb. 5
Read More Via Bend Bulletin

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The Michael James Jackson Foundation for Brewing & Distilling

The Michael James Jackson Foundation is a grant-making organization that funds scholarship awards to Black, Indigenous, and People of Color within the brewing and distilling trades. The program is open to candidates at the beginning of their careers, as well as those looking to continue their education. The MJF awards present an opportunity for members and patrons of the brewing and distilling industries to directly fund a more just, equitable, and dynamic future.
Via The Michael James Jackson Foundation for Brewing & Distilling

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Deadline Less Than a Month Away for ABG Scholarship – APPLY NOW!

** DON’T MISS THE OPPORTUNITY OF A LIFETIME — FULL RIDE SCHOLARSHIP TO AMERICAN BREWERS GUILD — APPLY NOW AS DEADLINE IS NOVEMBER 11TH **

In collaboration with the American Brewers Guild, we are offering a full-tuition scholarship to the Guild’s Intensive Brewing Science & Engineering program.

The Intensive Brewing Science & Engineering course is a 22-week distance education program with a final week of residential instruction. The course is designed for brewers and homebrewers who lack formal training in brewing science and covers all the fundamentals of beer production and quality assurance.
Find out more from Falconer Foundation