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Would you pay $125 for a beer?

NEW YORK BAR CHARGES $125 FOR A BEER
New York Upper East Side bar Treadwell Park offers Oud Beersel’s Bzart Lambiek for US$125 a bottle, which is probably the most expensive bottled brew on pour in the city. Treadwell Park is one of a growing number of bars adding high-priced bottled brews to their ‘reserve list’. Also pioneering the ‘fine beer’ concept is Manhattan’s Pretty Ricky’s, which besides a long draught list, also serves Brouwerij Bosteels Deus for $90 a bottle.
Via “The Drinks Business”

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UK – Laine Brewing Company launches diversity apprenticeship opportunity

UK BREWER LAUNCHES APPRENTICESHIP TO PROMOTE DIVERSITY
Laine Brew Company, with over 60 bars and brewpubs in the UK, is rolling out a new brewing apprenticeship scheme to attract more people from diverse socio-economic and ethnic backgrounds into the beer industry.
The apprenticeship was launched at south London pub The Four Thieves on Wednesday evening, at an event called the One for All Festival, which saw people employed in various areas of the brewing industry speak about their roles and how they got into their careers.
Via The Drinks Business

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Green Flash Beer Quietly Returns To East Coast

Less than two years after unmanageable debt and a bank foreclosure forced San Diego-based Green Flash Brewing to sell to a holding company, auction off its $20 million expansion brewery in Virginia Beach, close its Southern California barrel-aging facility, and pull beer distribution from 42 states to concentrate on its home and neighboring markets, the brewery that helped pioneer the industry-transforming west coast IPA style has quietly returned to the eastern seaboard. Via Forbes

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Bear Republic Brewing of Sonoma County looks toward a bullish 2020


After a rough year, Bear Republic Brewing of Sonoma County looks toward a bullish 2020
The new year can’t come quickly enough for the Bear Republic who helped define Sonoma County as a craft beer capital. The last year has been rough on the Cloverdale company and many other craft breweries. Even for the brewery that has produced one of the legendary beers ever to come out of Sonoma County: Racer 5. Via The Press Democrat

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Falconer Foundation Scholarship Deadline Only A Month Away!

APPLY NOW FOR FALCONER FOUNDATION SCHOLARSHIP TO AMERICAN BREWERS GUILD
In collaboration with the American Brewers Guild, The Falconer Foundation is offering a full-tuition scholarship to ABG’s Intensive Brewing Science & Engineering program. The Intensive Brewing Science & Engineering course is a 22-week distance education program with a final week of residential instruction. The course is designed for brewers and homebrewers who lack formal training in brewing science and covers all the fundamentals of beer production and quality assurance.
Via Glen Hay Falconer Foundation

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There Could there be 9,000 Breweries in the U.S. by 2021?

According to a Brewers Association (BA) report, the number of U.S. breweries is forecast to swell to 9,200 in the next two years. (Currently there are more than 7,600 breweries in the U.S.)
Using the BA’s brewery database and TTB permit data, BA chief economist Bart Watson predicts nearly 2,000 breweries will open by this time in 2021.
Via Vinepair

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Apply Now for Falconer Foundation Scholarship

Press Release:
** APPLY NOW FOR FALCONER FOUNDATION SCHOLARSHIP TO AMERICAN BREWERS GUILD **
In collaboration with the American Brewers Guild, we are offering a full-tuition scholarship to the Guild’s Intensive Brewing Science & Engineering program.
The Intensive Brewing Science & Engineering course is a 22-week distance education program with a final week of residential instruction. The course is designed for brewers and homebrewers who lack formal training in brewing science and covers all the fundamentals of beer production and quality assurance.
The Glen Hay Falconer Foundation is a non-profit organization dedicated to providing educational opportunities for professional and aspiring craft brewers from the Pacific Northwest to further their knowledge and expertise. For more information on the Foundation please visit www.glenfalconerfoundation.org and follow us on Facebook.

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Craft beer companies pouring into Cincinnati

The brewpub industry in Southwest Ohio is overflowing – it has increased eight-fold in the past eight years.
The Ohio Craft Brewers Association reported in 2018 that craft brewers contributed a $967 million and 8,300 jobs to the Ohio economy. In 2011 there were 45 independent breweries in Ohio, now there are more than 300. Greater Cincinnati is home to 55 of them.
Via Local 12

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11 Things You Probably Don’t Know About BrewDog

If BrewDog was a person its full throated salesmanship and audacity would make PT Barnum seem mild mannered in comparison. (Who could ever forget the taxidermy squirrel bottle)
What started in 2007 as a small brewery in Scotland has now transformed into an international brewery, bar chain, destination hotel, TV show, etc etc etc.
Via Vinepair

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The world’s top 10 most valuable beer brands in 2019

Every year, the firm “Brand Finance” compares the revenues of the world’s largest brands to determine which has the largest market share.
The ranking is determined by estimating a proportion of parent company’s annual revenues attributable to a brand, and also forecasting revenues by taking into consideration historic revenues, equity analyst forecasts, and economic growth rates. Some were no surprise, others I’d never even heard of.
Via The Drinks Business

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Trappist Monks Embrace E-commerce

In order to prevent people from selling their bottles on at inflated prices, Belgian Trappist monks are launching an online reservation system.
A crate of Westvleteren XII costs €2.50 per bottle, but has been reported to sell as much as €12 in Brussels.
Brother Godfried said the monastery decided to act after discovering a Dutch supermarket had stockpiled a large order of beer and began selling them for €9.95 each.
“It really opened our eyes,” he said.
“It was a sort of wake-up call that the problem was so serious, that a company was able to buy such volumes. It really disturbed us.”
Via The Drinks Business

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Congratulations to the latest Falconer Foundation Scholarship winners!

Catherine Wiest and Jaron Shepherd were selected from an outstanding group of talented applicants to receive the 2019 Glen Hay Falconer Foundation Siebel Brewing Scholarships. Catherine Wiest is from Pelican Brewing Company (Pacific City, OR) and Jaron Shepherd is from 21st Amendment Brewery (San Leandro, CA).
The Glen Hay Falconer Foundation scholarship program encompasses over half of the United States geography and the scholarships draw candidates from throughout that region.
Via Falconer Foundation Press Release

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East London craft brewery pulls a piggyback on Brewdog’s ad campaign

Brewdog’s ad campaign launched last week. Dubbed the “most honest ad ever”, the brewery launched a 30-second video featuring the word ADVERT is displayed in large font with a can of Punk IPA in front of it with thrash metal music in the background.
On buses, the ad is worded ‘ADVERT ON A BUS’ above a picture of a can of their new Punk IPA.
The east London craft brewery is encouraging people to take pictures of themselves holding bottles of its own flagship beer to cover the Scottish brewer’s cans in the ads – then share the images on social media with @forestroadbrew and the hashtag #beerthatworks both on Instagram and Twitter. Beer fans who follow Forest Road’s orders can claim a free pint from Forest Road Brewing Co’s Tap Room in Hackney by showing their picture to the bar staff.

Via: The Drinks Business