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Beer History! The “Drink Schlitz or I’ll Kill You” campaign that killed the brand

Milwaukee-based Joseph Schlitz Brewing Company was America’s top brewer through the first half of the 20th century. Their flagship beer, Schlitz, “the beer that made Milwaukee famous,” an iconic American-style lager.
Then, through a series of bad business decisions, including a disastrous ad campaign, dubbed the “Drink Schlitz or I’ll kill you” campaign, led to the downfall of America’s biggest beer brand. It’s known as the “Schlitz mistake.”
Via Vinepair

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AZ Craft Beer Week Kicks Off Today!

Here are 10 can’t-miss events during Arizona Craft Beer Week
Arizona Craft Beer Week is back! Some celebrate love in February, others celebrate their love of craft beer.
The Arizona Craft Brewers Guild, puts on this 10th annual week-long celebration to encourage breweries to create new beers and show off the best of the best. Rob Fullmer, the guild’s executive director, is proud of the increase of AZ brewery participation.
Fullmer says. “The past 10 years have really shown a lot of change and growth in our industry. Now there are so many local breweries involved and doing events.”
Starting on Thursday, Feb. 6, Arizona Beer Week kicks off with special beers, dinner pairings, parties and other events hosted at the state’s breweries and beer bars.
Via AZCentral

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PDX – Brewstillery Fest 2020

6th Annual Brewstillery Festival
Sat, Feb 29 from 12pm – 8pm
StormBreaker Brewing
832 N Beech St
Portland, OR
All ages event. 21+ to imbibe. Only participants need a ticket. Sorry no dogs on event days.
Music Lineup: Coming Soon!
Breweries and Distilleries teaming up to create the perfect pairings. Each pairing will consist of a 4oz beer pour and a 1/4 oz spirit taste. Only like beer? Then just drink beer. You can pick and choose, although we strongly recommend going for the pairing. Advanced tickets on sale now!
Via Oregon Brewers Guild

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Would you pay $125 for a beer?

NEW YORK BAR CHARGES $125 FOR A BEER
New York Upper East Side bar Treadwell Park offers Oud Beersel’s Bzart Lambiek for US$125 a bottle, which is probably the most expensive bottled brew on pour in the city. Treadwell Park is one of a growing number of bars adding high-priced bottled brews to their ‘reserve list’. Also pioneering the ‘fine beer’ concept is Manhattan’s Pretty Ricky’s, which besides a long draught list, also serves Brouwerij Bosteels Deus for $90 a bottle.
Via “The Drinks Business”

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Cincinnati Winter Beerfest returns this March

Cincy Winter Beerfest returns March 6 and 7 at the Duke Energy Convention Center with beer from more than 130 breweries around the country.
The two-night celebration will feature more than 400 local, regional and hard-to-find craft beers from breweries including Madtree Brewing, Fretboard Brewing Company, Taft’s Brewing Co. and Braxton Brewing Co.
Via WLWT5

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Zwickelmania is about to hit Oregon

ZWICKELMANIA 2020
Zwickelmania celebrates its 12th year this Saturday, Feb. 15 in Portland, and statewide on Saturday, Feb. 22.
Zwickelmania is a statewide celebration of the Oregon craft beer scene. More than 100 breweries across the state open their doors for tours, tastings, meet-the-brewer sessions, and, of course, free samples.
This free event runs from 11 a.m.-4 p.m. both Saturdays.
This year, Zwickelmania will run concurrently with Oregon Craft Beer Month. This month-long celebration will include tap takeovers, beer festivals, panel discussions and more. Stay tuned for details!
Visit OregonCraftBeer.org/Zwickelmania for a regularly updated list of participating breweries.

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Utah’s Toasted Barrel Brewery Pays Off Local Students’ Lunch Debt

One Utah brewery has started the new year in the plus column for community karma points by making a noble donation to a local elementary school. Throughout December, Toasted Barrel asked patrons at its tasting room to donate to the cause. On Thursday, Salt Lake City’s Toasted Barrel Brewery donated $1,300 to the nearby Washington Elementary School to pay off student lunch debt.
Via VinePair

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A History of the Ancient Peruvian Corn Beer Chicha, (Not) Made With Human Saliva

An Alternative History of Chicha, the Ancient Peruvian Corn Beer (Not) Made With Human Saliva
Chicha de jora, or “chicha”, is a corn-based brew originating in southern Peru. Ancient in origin, found on street corners and in municipal markets in the Andean regions of Peru and Bolivia. There vendors pour it in repurposed plastic soda bottles to go, or ladle it into pint glasses for passersby to guzzle on the sidewalk.
Via VINEPAIR

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Portland Oregon’s 10 best beers, ranked

In early 2019, Andre Meunier started a tour of Portland breweries with two goals.
One, get to know the Portland beer scene more deeply to strengthen his coverage of it. And two, provide a comprehensive resource for craft-beer enthusiasts for where to go and what to try.
Via The Oregonian/OregonLive