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Beer culture

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It’s the chips, dummy

A Danish study published in a British Medical Journal reports that people who buy wine also buy healthier food and therefore have healthier diets than people who buy beer.

Note that the issue is that bag of chips you have along with beer, not the beer itself. We must admit that there are tradeoffs when it comes to beer and your health. Here’s one point and countrpoint:

Point
Beer contains significant amounts of magnesium, selenium, potassium, phosphorus, biotin, and is chock full of B vitamins.

Counterpoint
Alcohol destroys Vitamin C and Vitamin B complex. Drinking beer that has not filtered out the Vitamin B (such as English “real ale,” many microbrewed beers and homebrew) will help combat the effects of alcohol — most notably a hangover.

More comparisons.

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A gathering of St. Louis breweries

Poor Richard’s Ale, made by about 100 breweries across the country to makr the 300th anniversary of Ben Franklin’s birth, let to a surprising gathering of breweries in St. Louis. The Post-Dispatch reports:

A Schlafly beer served at the St. Louis tour center of Anheuser-Busch Cos., the nation’s largest brewer? Tom Schlafly, owner of the St. Louis Brewery Inc., sipping an Anheuser-Busch product?

These sights might cause people to do a double take, but that’s what happened Tuesday afternoon, when staff from Anheuser-Busch and St. Louis Brewery, the maker of Schlafly beer, gathered to toast Benjamin Franklin’s birthday.

A-B is lobbying other breweries to get involved in a campaign to boost the image of beer, and this reflects their effort.

“There are things we can do together that could make our overall industry get a higher profile in consumers’ minds,” said Bob Lachky, executive vice president of global industry development at A-B’s domestic brewing unit. “And everybody (in the beer industry) would benefit.”

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A dilemma for beer drinkers and sellers

An excellent question from the Accidental Hedonist:

Is it socially acceptable simply to say “I drink alcoholic beverages” and leave it at that?

Or are qualifiers like this necessary? “What I’m trying to say is this: I drink alcoholic beverages. I do so for a variety of reasons, including taste and for the slight buzz it may bring. I endeavor to drink responsibly, and I never drive after drinking, nor drink if I’m driving.”

The article points out how American culture has changed in the last 50 years. Beer culture certainly has. In the 1950s the beer industry worked together to provide advertisements that said “Beer Belongs” and a message that beer was the beverage of moderation.

Now, a new move afoot would boost beer’s image, but there’s much work to be done, according to an article fromt he Wharton School of Penn University. Marketing professor Patricia Williams says breweries “have trended cruder and cruder” in an attempt to break through the clutter of TV ads and have dug a deep hole for themselves. “They have just descended into the depths as a product category. Unless that stops, no industry ad campaign will do it for them. I don’t see that happening.”

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Wrong! Sometimes smaller is better

Headline:Beer Is Proof of Stereotypical Sex Roles.

The point: “So finally, beer teaches us about competition: The microbrewers appeared on the scene to tell the ignorati (myself included, back then) that there were infinite possibilities.”

Maybe not quite right: “The big American breweries can do anything smaller brewers can do, and better. They don’t do what the smaller brewers do partly because they don’t want to. To produce niche flavors is costly, and you’ll notice that large brewers typically charge around three to five dollars per six-pack, while the micros start at $7.”

The large breweries can’t do everything smaller ones can better. Part of it is a numbers thing: There are scores of small brewers across the country thinking up something different every day. Many of the ideas will be terrible, but some will be terrific.

It isn’t necessarily great business but it is great art. And if you like flavorful beer you benefit.

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Beer friendly prof under fire

A Harvard professor moonlighting for beer giant Anheuser-Busch finds himself under fire from substance abuse counselors for saying the benefits of moderate alcohol consumption outweigh the risks. And for how he appears to be benefiting from the stance.

Meir Stampfer, a leading researcher on alcohol consumption, has traveled to Chicago and New York to tout the benefits of alcohol at Anheuser-Busch sponsored lunches.

While the company never paid Stampfer for his talks, it footed his travel expenses and donated $150,000 in scholarship money to the Harvard School of Public Health.

[From BostonHerald.com.]

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Mexican beer gets serious

Could Mexico be developing a microbrewery culture?

SignOnSanDiego.com reports Tijuana’s International Beer Festival was a step in the right direction.

“We don’t have the money to compete” with Corona, Pacifico, Dos Equis and other megabrews, one microbrewery owner said. “But I can provide to my customers what the others can’t, even with all their money. Because it’s not about a marketing concept.”

The story comes complete with tasting notes.

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Beer, and pubs, for dogs

No, no drinking was conducted before posting of this dispatch.

Yes, Dog Star Brewing Co. – in Napa Valley, it figures – makes beer for dogs.

Yes, all Rogue Nation Embassies – also known as pubs – offer gourmet treats for dogs.

First, the doggie beer. The Napa Valley Register has all the details about Dog Star’s Happy Tail Ale – which might have started as a lark, but turned into a serious venture.

The basics:

Dog Star’s first Happy Tail Ale recipe consisted of soda water, yellow food coloring and beef bouillon. Right away the Millers learned one quick lesson about combining bouillon cubes in soda water, “It explodes like a volcano,” said Jamie with a rueful laugh. Additionally, they discovered dogs really don’t like carbonation. “It upsets their stomachs,” she said.

With that, they began more research. Through visits to microbreweries and brewing suppliers Jamie learned more about beermaking. “I had only been a beer drinker, now I was turning into a beer brewer,” she said.

Jamie eventually came up with a formula very similar to beer but without alcohol, carbonation or hops, which can cause dog seizures. The final recipe consists of water, malted barley, glucosamine, vitamin E and lactic acid. Natural beef drippings provide additional flavor and sodium benzoate prevents bottle fermenting.

There’s plenty more to the story – local bars are even stocking the beer.

Rogue now offers Gulley’s Dog Menu at all six of its brewery/restaurants. A burger and fires combination runs $9.95 but most items are around a dollar. These include a carob cupcake, a peanut butter bone and a croissant with beef.

Rogue has long been dog friendly. Brewmaster John Maier’s best friend, Brewer, is pictured on the front of the website (click on his photo), as well as some Rogue beer bottles, condom package, T-shirts and posters.

He is also Master of Ceremonies at Doggie Days fundraisers held periodically at Rogue pubs.

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Malt liquor on the wine menu

Each Friday the Wall Street Journal helps its readers prepare for the weekend with a bit of advice about liquid refreshments.

Dorothy Gaiter and John Brecher are among the nation’s finest wine writers, and this week they look into Sauternes class of 2001, which is just being released. Sauternes, from the Bordeaux region of France, is the world’s greatest sweet wine, with good bottles starting at $40 at retail and prices rocketing higher. That’s a 750ml bottle, about 25 ounces.

This Friday the WSJ offers an alternative: malt liquors, served in 40-ounce bottles. The headline calls this Malt Liquor’s Moment and the story reports:

But in a few places across the country, malt liquor is having something of a cultural moment. It’s showing up on the menu of popular restaurants like Emmy’s Spaghetti Shack in San Francisco, where Mickey’s is served in an ice-filled champagne bucket. Some microbrewers, who pride themselves on their “craft beer” made with fancy ingredients, have launched their own lines of malt liquor: Pizza Port in Solana Beach, Calif., periodically makes its Brown Bag Malt Liquor, and Piece, a restaurant and brewery in Chicago, offers Dolemite, named after a 1975 blaxploitation film. There’s even a cadre of collectors who pay as much as $300 on eBay for rare specimens of the 40-ounce bottles — even empty.

There’s even a picture of Dogfish Head Brewery’s Liquor de Malt, including the paper bag it comes in.

Tomme Arthur, who brews the Pizza Port Brown Bag Malt Liquor, previously has pointed out that he asks to judge this category at the World Beer Cup and Great American Beer Festival each year.

“Some like to shun their past. Me, I embrace it,” he said.

[Note: The WSJ is a subscription site.]

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Beer pong at Darmouth

The Dartmouth student newspaper offers “a three-part series looking at the evolution of beer pong as a social and cultural phenomenon at Dartmouth.”

From the first part:

But the pong players of today, whether or not they realize it, are partaking in a pastime that has come a long way from the original game. Pong consisted of two cups of beer per side from the 1950s until the 1990s, and the last 10 years have seen a proliferation in the amount of beer consumed during one game. The most common pong formations at Dartmouth include “shrub” and “tree,” which consist of seven and 11 cups of beer, respectively. According to common definitions of “binge drinking,” even a single game of pong can cross the line from social to binge drinking.

From the second:

For decades, speed pong dominated — a fast-paced game of table tennis with the added target of beers on the table. Eventually, slam pong came into fashion. In slam pong, one partner lobs the ball to his teammate who slams the ball toward the cup, similar to a set and spike in volleyball. This version, also known as volley pong at the time, was invented around 1979 and came into style in the early 1980s.

“Slam was for the hardcore,” Marriott said. “Regular pong was for women and [fre]’shmen.”

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Saga of the 10-ounce can

Newcomers to St. Mary’s County (Maryland) may not understand why beer is available in 10-ounce cans and why they are so popular. It costs the same, if not more, than a 12-ounce can. So why would people buy it?

‘‘It’s just become a big item in the county,” distributor George Guy said. ‘‘People feel it’s something they created. It’s something that belongs to them.”

[From Gazette.net]

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A Brit’s view of GABF

British beer writer Ben McFarland tells his countrymen about the Great American Beer Festival in The Publican. He begins:

I’ve just returned from the Great American Beer Festival (GABF) in Denver, Colorado, where my flabber was well and truly gasted.

Later he writes:

While nearly all US craft beers can trace their origins to European roots, the artesian brewers currently transforming the landscape of US beer are crafting brews that are bigger, brasher and boast bigger balls than anything being produced in Europe.