Berries, acorns and beer

It’s only Wednesday morning, but this has to be the quote of the week. From Boston Beer founder Jim Koch, speaking at the National Beer Wholesalers Assocation conference about watching the largest brewing companies in America duke it out:

“I feel like I’m a medieval peasant watching these armies marching across the landscape. I’m just hiding out in the forest still living on berries and acorns.”

And beer we would hope.

[Via On the House]