The things you learn when you read press releases: The Bennigan’s chain sell $1 million of Guinness each year, making it the No. 1 U.S. account.
The release itself deals with a recipe partnership between Bennigan’s and Guinness:
Bennigan’s Grill & Tavern and Guinness have teamed up to create Bennigan’s Guinness Grill menu featuring Bennigan’s exclusive new Guinness Glaze original recipes made with Guinness Stout. The Guinness Grill menu hits Bennigan’s restaurants nationwide June 26.
“This partnership combines the classic, tavern menu at Bennigan’s with the most recognized name in Irish beer,” said Clay Dover, vice president of marketing at Bennigan’s. “Our culinary team set out to create a taste that combines the Guinness Stout flavor with a bit of sweetness, and the result is one of the most prominent menu introductions in our restaurant’s 30-year history.”